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Agung Rachman
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Media Sosial Instagram @tmiiofficial Terhadap Minat Berkunjung ke TMII Agung Rachman; Rindana Intan Emeilia
JURNAL ILMIAH NUSANTARA Vol. 1 No. 5 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i5.2568

Abstract

This study examines the influence of the Instagram account @tmiiofficial on people's interest in visiting Taman Mini Indonesia Indah (TMII). This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 100 respondents aged 20-40 years, who are followers of the Instagram account @tmiiofficial. The theoretical framework of this study is based on the Stimulus-Organism-Response (SOR) theory which states that stimuli from social media can influence individual responses. The results of the study indicate that the independent variable (social media) has a significant influence on the dependent variable (interest in visiting), with a contribution of 43.6%. The other 56.4% is influenced by other factors not examined in this study. These findings indicate that the Instagram account @tmiiofficial has an influence on increasing interest in visiting TMII. This indicates that social media is a valuable component as a marketing communication strategy for TMII.
Co-Authors Rindana Intan Emeilia