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THE SYMBOLIC CONVERGENCE OF CROWDFUNDING IN POLITICAL CAMPAIGNS (CASE STUDY: NETIZEN DISCUSSIONS ON RIDWAN KAMIL`S FACEBOOK FANPAGE Emeilia, Rindana Intan; Muksin, Nani Nurani
Jurnal Studi Pemerintahan Vol 11, No 2 (2020): July 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.112116

Internet plays an important role as a medium of political communication, including its power for funding political campaigns known as crowdfunding. The success of crowdfunding in several countries, then adopted by Jabar Juara volunteers to raise funds political campaigns for Ridwan Kamil and Uu Ruzhanul Ulum in 2018 Governor Election. Socialization was carried out by uploading a video on title "Udunan Warga" (Funding from the Residents) which caused political conversation among virtual communities on Ridwan Kamil`s Facebook Fanpage. The existence of virtual communities in discussing political fundraising campaign ideas has an important role in supporting crowdfunding success. The reason is virtual communities have a potential to discuss shared interests and are very likely to have shared group consciousness to support crowdfunding movements.This article aims to explain the process of crowdfunding symbolic convergence on Ridwan Kamil's Facebook Fanpage. This study used a case study method and data collection techniques by online observation, in-depth interviews and documentation. The theory used was symbolic convergence which popularized by Ernest Bormann to see the construction of shared group consciousness among the Facebook user after seeing the video of Udunan Warga.The results showed that the crowdfunding mechanism carried out involved Jabar Juara volunteer as fundraisers, the site https://jabarjuara.id as a liaison platform and netizens/Facebook user as donors. The process of crowdfunding symbolic convergence in Ridwan Kamil's Faceboook Fanpage took place in stages ranging from basic structure, message structure, dynamic structure, communicator structure, medium structure and evaluative structure.

THE SYMBOLIC CONVERGENCE OF CROWDFUNDING IN POLITICAL CAMPAIGNS (CASE STUDY: NETIZEN DISCUSSIONS ON RIDWAN KAMIL`S FACEBOOK FANPAGE Emeilia, Rindana Intan; Muksin, Nani Nurani
Jurnal Studi Pemerintahan Vol 11, No 2 (2020): July 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.112116

Internet plays an important role as a medium of political communication, including its power for funding political campaigns known as crowdfunding. The success of crowdfunding in several countries, then adopted by Jabar Juara volunteers to raise funds political campaigns for Ridwan Kamil and Uu Ruzhanul Ulum in 2018 Governor Election. Socialization was carried out by uploading a video on title "Udunan Warga" (Funding from the Residents) which caused political conversation among virtual communities on Ridwan Kamil`s Facebook Fanpage. The existence of virtual communities in discussing political fundraising campaign ideas has an important role in supporting crowdfunding success. The reason is virtual communities have a potential to discuss shared interests and are very likely to have shared group consciousness to support crowdfunding movements.This article aims to explain the process of crowdfunding symbolic convergence on Ridwan Kamil's Facebook Fanpage. This study used a case study method and data collection techniques by online observation, in-depth interviews and documentation. The theory used was symbolic convergence which popularized by Ernest Bormann to see the construction of shared group consciousness among the Facebook user after seeing the video of Udunan Warga.The results showed that the crowdfunding mechanism carried out involved Jabar Juara volunteer as fundraisers, the site https://jabarjuara.id as a liaison platform and netizens/Facebook user as donors. The process of crowdfunding symbolic convergence in Ridwan Kamil's Faceboook Fanpage took place in stages ranging from basic structure, message structure, dynamic structure, communicator structure, medium structure and evaluative structure.

THE SYMBOLIC CONVERGENCE OF CROWDFUNDING IN POLITICAL CAMPAIGNS (CASE STUDY: NETIZEN DISCUSSIONS ON RIDWAN KAMIL`S FACEBOOK FANPAGE Rindana Intan Emeilia; Nani Nurani Muksin
Jurnal Studi Pemerintahan Vol 11, No 2 (2020): July 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.112116

Internet plays an important role as a medium of political communication, including its power for funding political campaigns known as crowdfunding. The success of crowdfunding in several countries, then adopted by Jabar Juara volunteers to raise funds political campaigns for Ridwan Kamil and Uu Ruzhanul Ulum in 2018 Governor Election. Socialization was carried out by uploading a video on title "Udunan Warga" (Funding from the Residents) which caused political conversation among virtual communities on Ridwan Kamil`s Facebook Fanpage. The existence of virtual communities in discussing political fundraising campaign ideas has an important role in supporting crowdfunding success. The reason is virtual communities have a potential to discuss shared interests and are very likely to have shared group consciousness to support crowdfunding movements.This article aims to explain the process of crowdfunding symbolic convergence on Ridwan Kamil's Facebook Fanpage. This study used a case study method and data collection techniques by online observation, in-depth interviews and documentation. The theory used was symbolic convergence which popularized by Ernest Bormann to see the construction of shared group consciousness among the Facebook user after seeing the video of Udunan Warga.The results showed that the crowdfunding mechanism carried out involved Jabar Juara volunteer as fundraisers, the site https://jabarjuara.id as a liaison platform and netizens/Facebook user as donors. The process of crowdfunding symbolic convergence in Ridwan Kamil's Faceboook Fanpage took place in stages ranging from basic structure, message structure, dynamic structure, communicator structure, medium structure and evaluative structure.

HAMBATAN KOMUNIKASI DALAM PEMBELAJARAN ONLINE DI MASA PANDEMI COVID-19 Rindana Intan Emeilia; Arina Muntazah
Jurnal Akrab Juara Vol 6 No 2 (2021)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis dan menjelaskan hambatan komunikasi antara guru dan siswa dalam pelaksanaan kegiatan pembelajaran secara online. Penelitian ini menggunakan metode deskriptif kualitatif, yang menggunakan data analisis dari hasil wawancara dan obeservasi terhadap objek. Situasi COVID-19 membuat dunia pendidikan berhenti sementara waktu untuk melakukan kegiatan belajar mengajar secara tatap muka agar dapat menghentikan penyebaran virus COVID-19. Pembelajaran online dengan menggunakan media digital menghadirkan hambatan-hambatan baru dalam proses berkomunikasi antara guru dan siswa. Penelitian ini dilakukan dengan mewawancarai guru dan siswa secara daring terkait hambatan komunikasi yang ditemukan selama pembelajaran online diberlakukan. Berdasarkan hasil penelitian. hambatan-hambatan yang ditemukan yaitu; kejenuhan komunikasi, terbatasnya komunikasi antarpribadi, keterbatasan ruang dan waktu dalam aktivitas pembelajaran, berkurangnya kepercayaan diri siswa, keterbatasan teknologi dan informasi, munculnya perasaan kesepian, keterbatasan media, kelelahan komunikasi online serta keterbatasan literasi media.

STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND LOYALTY PADA PERUSAHAAN TRAVEL DI MASA PANDEMI COVID-19 (Studi Kasus pada CV. Khairil Tour & Travel) Arina Muntazah; Novalia Novalia; Rindana Intan Emeilia
Jurnal Akrab Juara Vol 5 No 4 (2020)
Publisher : Yayasan Akrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Perusahaan travel pada masa pandemi Covid-19 ini menghadapi tantangan yang tidak mudah dihadapi, mengingat adanya peraturan pembatasan sosial berskala besar yang berdampak pada terbatasnya penggunaan jasa travel untuk berpariwisata. Penelitian ini bertujuan untuk mengetahui implementasi strategi komunikasi pemasaran digital pada perusahaan travel di masa pandemi Covid-19 ini pada CV. Khairil Tour & Travel. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian yaitu studi kasus. Data diperoleh pengumpulan teori pendukung dan melakukan wawancara mendalam kepada pemilik perusahaan. Dari hasil yang didapatkan, dalam meningkatkan brand loyalty, CV Khairil Tour & Travel mengimplementasikan strategi komunikasi pemasran digital melalui beberapa media sosial yaitu Instagram, Facebook, Whats Up dan Youtube dengan konten promosi yaitu dengan pesan begambar dalam bentuk poster digital yang berisi foto produk (objek wisata), informasi waktu perjalanan, kontak person, dan tambahan informasi mengenai protokol pencegahan Covid-19 yang tetap diperhatikan.

BAURAN KOMUNIKASI PEMASARAN PRODUK UMKM APRILIA MAHAR DESIGN PADA MASA PANDEMI COVID-19 DAN NEW NORMAL Rindana Intan Emeilia
Jurnal Akrab Juara Vol 6 No 4 (2021)
Publisher : Yayasan Akrab Pekanbaru

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Penelitian ini bertujuan untuk mengetahui implementasi strategi bauran komunikasi pemasaran produk UMKM Aprilia Mahar Design di masa pandemi Covid-19. Dengan menggunakan metode penelitian kualitatif deskriptif, peneliti mengumpulkan data dengan melakukan wawancara mendalam kepada pemilik usaha. Dari hasil yang didapatkan, Aprila Mahar Design melakukan inovasi produk sebagai salah satu strategi pemasarannya, kemudian menerapkan bauran komunikasi pemasaran diantaranya periklanan, promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran online dan media sosial, pemasaran seluler, pemasaran langsung dan database serta penjualan pribadi. Perjualan pribadi dilakukan dengan melihat situasi dan kondisi, yaitu dengan menyesuaikan peraturan pemerintah dan tetap mematuhi protokol kesehatan. Bauran komunikasi pemasaran telah diterapkan dengan baik dan terintegrasi sehingga dalam kegiatan pemasaran produk mendapat respon yang positif dari pasar.

Pelatihan Membuat Konten Yang Menarik Untuk Pemasaran Interaktif Di Media Sosial Pada Anggota Fatayat NU Ciledug Rosiana Andhikasari; Abdul Aziz; Arina Muntazah; Rindana Intan Emeilia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

Social media is an effective tool for advertising activities. Competition in the world of advertising on social media is getting higher along with the rapid increase in social media users. The impact was also felt by mothers who are members of the Ciledug Fatayat NU (Nahdlatul Ulama) organization. An effective communication strategy is needed in marketing activities, especially promotion and advertising in order to be able to provide effective and accurate information about Fatayat NU Ciledug. This community service activity increases the knowledge and skills of the participants, namely members of Fatayat NU Ciledug regarding marketing, namely effective promotion and making attractive advertisements on social media, so as to increase public understanding of Fatayat NU Ciledug.

Pelatihan Strategi Komunikasi Efektif Untuk Implementasi Parenting Pada Wali Santri Pesantren Motivator Al Qur’an Tazakka Bogor Arina Muntazah; Rindana Intan Emeilia; Rosiana Andhikasari; Abdul Aziz
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

In this era of increasingly modern development, many parents are worried about their children's associations which can easily deviate from social norms, so that not a few of today's Muslim parents entrust education and child care in Islamic boarding schools, in addition to aiming to mature religious knowledge, but also boarding schools are expected to cultivate the morals of their students so that they have noble character. However, it turns out that there are still many people who do not know that the responsibility for fostering children is not only on the part of the pesantren, parents also have a very important role in communicating with children to implement parenting in order to print their children to become good, moral individuals, and have a noble character as expected. In response to this, this Community Service activity is expected to make participants aware that it is very important to have skills in the field of parenting communication. The Community Service Partner (PM) is the Guardian of the Al-Qur'an Motivator Islamic Boarding School Tazakka Bogor, which is located at Jl. Raya Jampang Gang Masjid No.56 RT.02/RW.06, Jampang, Kemang, Bogor Regency, West Java 16310I. The solution that is expected to be a solution to the problems that are problems for the guardians of the Al Qur'an Motivator Islamic Boarding School Tazakka Bogor, namely: This Community Service activity is carried out directly face to face which is located in the pesantren hall while still paying attention to strict health protocols. The result of this training is an increase in the knowledge and skills of the guardians of students to implement parenting communication effectively.

Workshop Teknik Presentasi Sebagai Komunikasi Persuasif Bagi Kelompok Masyarakat Peduli Iklim Bumiku Satu Rindana Intan Emeilia; Arina Muntazah; Novalia Novalia; Anggie Ayu Astria Latuperissa
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Climate change is an environmental phenomenon that is recognized as a threat to human life. Various efforts have been made by the government to prevent the impacts of climate change, including by establishing the Climate Village Program (ProKlim). Community participation is one of the important indicators in supporting the successful implementation of ProKlim. Therefore, presentation skills in order to persuade the surrounding community to be involved in ProKlim activities are needed by the participants and board members. With presentations that are carefully prepared, mature, attractive and clear, it is hoped that the contents of the message will be more easily understood by the audience. In response to this, this community service activity is considered important and strategic for the sustainability of ProKlim in the future. This Community Service Partner is the Bumiku Satu Climate Care Community Group which is located at Jl. Mango Well 1. RT 001 RW 001, Gaga Village, Larangan District, Tangerang City, Banten 15154. By holding community service in the form of presentation technique workshops as persuasive communication, the participants and members of the management of the Bumiku Satu climate care community in the Gaga Larangan village gain knowledge and increase understanding, abilities and skills regarding good presentation techniques that can be applied to persuade the public to campaign for programs or activities.

LEARNING COMMUNICATION STRATEGY IN DIGITAL-BASED TRAINING INSTITUTIONS (CASE STUDY IN ONLINE TRAINING CLASS "SKILL ACADEMY") Arina Muntazah; Rosiana Andhikasari; Rindana Intan Emeilia; Novalia Novalia
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1449

This study aims to identify and explain the communication strategies used in online learning at digital-based training institutions. This study used a qualitative method with data collection techniques through interviews and observations in the Pre-Employment Skills Academy online training class. The study results show that the online learning communication strategy takes place effectively, namely by using the right technology in the form of e-learning platforms and mobile applications, there is an interaction between students and instructors, as well as clear and structured delivery of material.

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