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All Journal JURNAL ILMIAH GLOBAL EDUCATION Tourism Economics, Hospitality, and Business Management Journal
Marpaung, Hasoloan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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The Use of E-Marketing Tools as Marketing Efforts For MSME Products In Hariara Pohan Tourist Village, Samosir Regency, North Sumatra Province: Penggunaan E-Marketing Dalam Upaya Pemasaran Produk Umkm di Desa Wisata Hariara Pohan, Kabupaten Samosir, Sumatera Utara Sinaga, Deafani Clara; Marpaung, Hasoloan; Sitompul, Sumihar Sebastiana
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2673

Abstract

Holbung Hill is one of the more fascinating tourist destinations in Samosir Regency, North Sumatra and located in Hariara Pohan Tourist Village. This Village has several village mainstay products, or Micro, Small, and Medium Enterprises (MSME) products, which are made directly by the local community and then used as souvenirs typical of Hariara Pohan Village. These products are Sasagun Snack (rice flour mixed with coconut and then roasted with brown sugar or just simple white sugar), Tipa-tipa Snack (Comes from young rice seeds, known as a typical Batak cereal), dodol sticky rice, and Bandrek Mallatam. These MSME products are still infrequently promoted through digital media (e-marketing). Researchers are interested in conducting a study and finding the obstacles or causes of Hariara Pohan Tourism Village MSME product underpromotion on social media accounts in Hariara Pohan Village, Samosir Regency. This research method uses a qualitative research and data was collected through direct interviews and observation with MSME actors, local communities, and Hariara Pohan Village administrators and officials. The result of this research is the obstacles faced by the local communities as MSME actors in Hariara Pohan Village in using e-marketing as a marketing medium are due to several things, such as: lacking of digital skills and human resources, minimal understanding of technology, limited budget for marketing, limitations access to the internet, local communites are still lacking in understanding the target market
Pengaruh Menu Dan Harga Terhadap Keputusan Pembelian Meeting Package Di Hotel Khas Parapat Simatupang, Tio Hartati; Marpaung, Hasoloan; Hamdani, Muhammad
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 2 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i2.523

Abstract

This study aims to determine whether there is an influence between menu and price on purchasing decisions at Hotel Khas Parapat. The background of this research is competition in sales of meeting packages at hotels which are used as a comparison for guests to msake purchases and it is necessary to make packages thatare appropriate and can meet their needs. The research was conducted on guests of the Khas Parapat Hotel who purchased meeting packages for 30 respondents. The research uses quantitative methods with multiple linear tests, validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, t tests, F tests and coefficient of determination tests (R2). The research first tested the questionnaire with a validity test, there were 16 questionnaire items tested and the results were declared valid on the 16 questionnaire items. The research conducted found that menu variables did not have a partial significant effect on purchasing decisions. From the questionnaire data which was then processed using the SPSS ver 29 software program, it produced an adjustment value of 49.3%, decisions were influenced by purchases by menus and prices, while 50.7% were external influences that were not examined in this study.
Co-Authors Muhammad Hamdani, Muhammad Simatupang, Tio Hartati Sinaga, Deafani Clara Sitompul, Sumihar Sebastiana