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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) JURNAL ILMIAH GLOBAL EDUCATION TechTalent & Business Review
Sitompul, Sumihar Sebastiana
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Other

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The Use of E-Marketing Tools as Marketing Efforts For MSME Products In Hariara Pohan Tourist Village, Samosir Regency, North Sumatra Province: Penggunaan E-Marketing Dalam Upaya Pemasaran Produk Umkm di Desa Wisata Hariara Pohan, Kabupaten Samosir, Sumatera Utara Sinaga, Deafani Clara; Marpaung, Hasoloan; Sitompul, Sumihar Sebastiana
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2673

Abstract

Holbung Hill is one of the more fascinating tourist destinations in Samosir Regency, North Sumatra and located in Hariara Pohan Tourist Village. This Village has several village mainstay products, or Micro, Small, and Medium Enterprises (MSME) products, which are made directly by the local community and then used as souvenirs typical of Hariara Pohan Village. These products are Sasagun Snack (rice flour mixed with coconut and then roasted with brown sugar or just simple white sugar), Tipa-tipa Snack (Comes from young rice seeds, known as a typical Batak cereal), dodol sticky rice, and Bandrek Mallatam. These MSME products are still infrequently promoted through digital media (e-marketing). Researchers are interested in conducting a study and finding the obstacles or causes of Hariara Pohan Tourism Village MSME product underpromotion on social media accounts in Hariara Pohan Village, Samosir Regency. This research method uses a qualitative research and data was collected through direct interviews and observation with MSME actors, local communities, and Hariara Pohan Village administrators and officials. The result of this research is the obstacles faced by the local communities as MSME actors in Hariara Pohan Village in using e-marketing as a marketing medium are due to several things, such as: lacking of digital skills and human resources, minimal understanding of technology, limited budget for marketing, limitations access to the internet, local communites are still lacking in understanding the target market
Ecotourism as Tourist Attraction Development: Systematic Literature Review Sitompul, Sumihar Sebastiana
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8376

Abstract

Ecotourism is a form or concept of special interest tourism because it can be said to be the opposite of mass or conventional tourism. In managing ecotourism, nature and its environment are the main resources that must be managed carefully. The Quebec Declaration explains that ecotourism is a form of tourism that adopts the principles of sustainable tourism which differentiates it from other forms of tourism. In practice, it can be seen in the form of tourism that actively contributes to nature and cultural conservation activities, involves local communities in planning, developing, and managing tourism and makes a positive contribution to their welfare, and is carried out in the form of independent tourism or organized in the form of small groups. Where is the research objective? is to study ecotourism as tourist attraction development: Systematic Literature Review. This review was conducted based on state-of-the-art methods using the preferred reporting items for reviews and meta-analyses (PRISMA) guidelines. The results of this research explain that there are several principles for developing ecotourism, namely conservation principles, community participation principles, and economic principles; The impact of ecotourism development, namely: The impact of ecotourism on social aspects, The impact of ecotourism on economic aspects and the Ecotourism development strategy, namely: Identifying factors that influence the development of ecotourism, Determining several key factors in ecotourism development which are studied based on discussions with ecotourism experts, institutional experts and study of literature.”
Travel Preferences of the Zelenial Generation (Case Study of Five Vocational Schools in Medan) Sumiati, Sumiati; Emrizal, Emrizal; Sitompul, Sumihar Sebastiana
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.75

Abstract

This research aims to determine the preferences of the millennial generation for traveling by conducting research on 5 Tourism Vocational Schools in the city of Medan. The number of respondents used in this research was around 400 people by distributing questionnaires using Google Form. The research method used is a mix method (qualitative and quantitative), using cross-tabulation analysis (quantitative) between the respondent's gender and travel preferences, while Milles and Hubberman (qualitative), using data collection patterns, reducing data and concluding data. with the results of the analysis of tourist destinations that are in demand, namely Lake Toba, around 46%, the preferred tourist facilities are free internet (74%), the ticket application is agoda.com (38%), tiket.com (30%), the preferred transportation is buses around 52%. %, the preferred activity is taking photos (52%), the historical tourist interest is Maimun Palace (33%), the reason for traveling is because of comfort (45%), the preferred content application is Tik Tok (42%), 38% expenditure of 125,000 – 150,000 , the most preferred culinary is regional food (54%), the type of tourism that is in demand is culinary tourism (28%), the preferred payment application is OVO (40%), the preferred accommodation is homestay (45%), and the type of maritime tourism that is preferred preferred, namely diving (45%), planning tourism products for Gen Z based on the 6 A pattern (Attraction, Accessibility, activity, amenities, ancelary, available package). The conclusion is that Gen Z's preferences based on gender have the same preferences in traveling, only a few things This is only different because the characteristics of Gen Z are the same, one of which is depending on the internet or the digital generation.
Co-Authors Emrizal Marpaung, Hasoloan Sinaga, Deafani Clara Sumiati Sumiati