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Pardeanto, Gentar
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Pemanfaatan Hasil Perkebunan Pisang di Desa Tanjung Menjadi Olahan Keripik Pisang Lumer Darmawati, Darmawati; Pardeanto, Gentar; Januar, Jodi; Aprilyani, Lily; Anwar, Muhammad Naufal; Syabani, Muhammad Rafi; Nurbaiti, Nurbaiti; Pratama, Syahroni; Wulandari, Yunita Tri; Yuniarti, Yuniarti
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 6 (2024): Agustus
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i6.1240

Abstract

Pemanfaatan hasil perkebunan pisang di Kelurahan  Tanjung untuk diolah menjadi keripik pisang lumer adalah inisiatif yang dapat meningkatkan nilai tambah dari komoditas pisang sekaligus memberikan peluang ekonomi bagi masyarakat setempat. Pengabdian Masyarakat merupakan kegiatan peningkatan partisipasi masyarakat dalam pemenuhan kebutuhan hidup  dan  menyelesaikan  permasalahan  yang dialami  masyarakat.  Kegiatan ini dilakukan  melalui  pengabdian masyarakat bidang  perkebunan di  kelurahan Tanjung  sebagai  upaya  untuk  meningkatkan  kualitas  hidup  dan pembangunan  berkelanjutan  di  tingkat  lokal melalui  UMKM. Penelitian  ini  dilakukan  dengan pendekatan partisipatif  yang  melibatkan kolaborasi  antarwarga di  beberapa  RT Kelurahan Tanjung. Tujuan  utama  dari pengabdian  ini  adalah  untuk  membantu masyarakat  Kelurahan Tanjung dalam upaya meningkatkan pendapatan ekonomi masyarakat Kelurahan Tanjung melalui UMKM. Hasil pengabdian masyarakat ini dalam memanfaatkan hasil perkebunan pisang bisa berupa  pembuatan  makanan  ringan  yaitu keripik  pisang sehingga masyarakat kelurahan Tanjung dapat meningkatkan pendapatan. Dampak dari pengabdian masyarakat yaitu pertama dari segi sosial, masyarakat bisa bekerja sama dan menjalin solidaritas yang kuat. Kedua, dampak terhadap ekonomi yaitu meningkatkan taraf ekonomi masyarakat dengan mendapatkan penghasilan yang cukup.
The Influence of Brand Image and Brand Trust on the Decision to Purchase XL Axiata Data Packages in Pontianak Pardeanto, Gentar; Samsuddin, Samsuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7894

Abstract

This study aims to determine the effect of brand image and brand trust on purchasing decisions for XL Axiata data packages in Pontianak City. The background of this study is the rapid development of the telecommunications industry, the importance of consumer perceptions of brands, and increasingly tight competition between service providers. This study uses a quantitative approach with 100 respondents selected through a purposive sampling method. Data were collected through questionnaires and analyzed using validity, reliability, classical assumptions, and multiple linear regression tests with the SPSS version 25.0 application. The results showed that brand image and brand trust had a significant and positive effect on purchasing decisions. Brand image was measured through indicators of identity, personality, association, and brand behavior, while brand trust was assessed based on brand characteristics, company credibility, and friendship between consumers and brands. The regression results showed a correlation value of R = 0.718, which means a strong relationship, and a determination coefficient value of R² = 0.515, which means that both variables explain 51.5% of the variation in purchasing decisions. The results of the t-test show that brand image (t = 4.346; sig. = 0.000) and brand trust (t = 3.418; sig. = 0.001) have a significant partial effect. The F test (F = 32.912; sig. = 0.000) proves that there is a simultaneous effect.y offers a unique perspective on community-driven poverty alleviation strategies.
Co-Authors Anwar, Muhammad Naufal Aprilyani, Lily Darmawati Darmawati Januar, Jodi Nurbaiti Nurbaiti Pratama, Syahroni Samsuddin Samsuddin Syabani, Muhammad Rafi Wulandari, Yunita Tri Yuniarti Yuniarti