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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) SEMANIS
Rifa Mu’minatul Kirom
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Program Pengabdian Masyarakat Untuk Branding Dan Digitalisasi UMKM Di Desa Jayamukti Kab. Bekasi Pupung Purnamasari; Randa Septi Harmona; Rifa Mu’minatul Kirom; Regia Nurul Aini
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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The community service program in Jayamukti Village was motivated by the low understanding of MSMEs regarding branding and digitalization, which affects their competitiveness in the market. The program aimed to enhance the visibility and operational efficiency of MSMEs through the implementation of branding and digitalization strategies. The methods used included door-to-door outreach, training in banner creation as a promotional tool, QRIS implementation for digital transactions, and registering business locations on Google Maps to improve consumer accessibility. The results showed that the program successfully increased the attractiveness and accessibility of MSMEs and facilitated cashless transactions, despite some challenges such as resistance to new technology and verification issues in the QRIS implementation process. Overall, the program had a positive impact on MSMEs in Jayamukti Village by improving their readiness to compete in the digital era. In the future, program development can focus on more intensive digital education and technological capacity building to address the challenges faced and ensure the sustainability of the program's impact.
Pengaruh Literasi Keuangan, Model Manajemen Keuangan Berbasis Digital, dan Inklusi Keuangan Terhadap Pengelolaan Keuangan UMKM di Cikarang Pusat. Rieza Ammalia Azzahra; Fidiyah Sukmaningsih; Rifa Mu’minatul Kirom; Sunita Dasman
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 2 No. 1 (2024): Februari 2024
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

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Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, model manajemen keuangan berbasis digital dan inklusi keuangan terhadap pengelolaan UMKM pada UMKM Cikarang Pusat. Literasi keuangan, model manajemen keuangan berbasis digital dan inklusi merupakan faktor penting dalam pengelolaan keuangan UMKM. Penelitian ini menggunakan metode penyebaran kuesioner kepada responden secara langsung yang merupakan Pelaku UMKM dari Kecamatan Cikarang Pusat. Jenis penelitian ini adalah penelitian kuantitatif. Data yang diolah merupakan data primer yang diperoleh dari hasil penyebaran kesioner dengan teknik simple random sampling. Sampel yang didapatkan 62 responden. Analisis data yang dilakukan menggunakan aplikasi SPSS versi 23. Dari hasil penelitian menunjukkan bahwa literasi keuangan, model manajemen keuangan berbasis digital dan inklusi keuangan berpengaruh positif terhadap pengelolaan keuangan UMKM.Kata kunci: Literasi Keuangan; Inklusi Keuangan; Model Manajemen Keuangan Berbasis Digital; Pengelolaan keuangan UMKM
Co-Authors Fidiyah Sukmaningsih Pupung Purnamasari Randa Septi Harmona Regia Nurul Aini Rieza Ammalia Azzahra Sunita Dasman