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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI)
Angela, Putri
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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Developing Technopreneur Skills to Face Future Challenges Choi, Lee Kyung; Iftitah, Naura; Angela, Putri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 5 No 2 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v5i2.661

Abstract

In the era of globalization and rapid technological advancement, developing technopreneur skills is crucial for facing future challenges. This study aims to explore and develop effective technopreneurial skills in anticipating market changes and technological innovations. The method used in this research is SmartPLS, which enables path modeling for the analysis of latent variables related to technopreneurial skills. The findings indicate a significant relationship between entrepreneurial education, work experience, and technological readiness with the effectiveness of technopreneurial skills. The implications of this research are that educational institutions and industry stakeholders need to provide more programs and training focused on technopreneurial skills, not only from a theoretical aspect but also in practice. The contribution of this research is providing a framework that can be used by educational institutions and industry players to design and evaluate more effective entrepreneurship programs in facing future economic and technological challenges.
The Impact of Social Media Analytics on SME Strategic Decision Making Nugroho, Dimas; Angela, Putri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 5 No 2 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v5i2.664

Abstract

In the digital age, the emergence of social media has transformed the operational landscape of small and medium enterprises (SMEs). Recognized as a tool that generates comprehensive insights, social media analytics supports strategic decision-making. However, the concrete impact of social media analytics on strategic decisions in SMEs still requires further exploration. This study aims to assess the impact of social media analytics on strategic decision-making in SMEs, considering mediating variables such as organizational innovation and adaptability. Employing Structural Equation Modeling (SEM) with SmartPLS 4.1 software, the study analyzed data collected from 200 SMEs actively using social media for operations and marketing. The findings reveal that social media analytics significantly enhances organizational innovation and adaptability, which in turn positively affects strategic decision-making. This analysis underscores the importance of social media as a strategic resource in a dynamic business environment. The study provides valuable insights for SME owners on the critical role of social media analytics in enhancing strategic decisions. Theoretically, it extends the literature on social media analytics and strategic management within the SME context. Practically, the results serve as a foundation for SMEs to integrate social media analytics technology into their decision-making processes, thereby boosting adaptability and innovation in their operations.
Co-Authors Choi, Lee Kyung Dimas Nugroho Iftitah, Naura