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All Journal Aptisi Transactions on Technopreneurship (ATT) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal)
Choi, Lee Kyung
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences

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Implications of Digital Marketing Strategy The Competitive Advantages of Small Businesses in Indonesia Kano, Katoyusyi; Choi, Lee Kyung; Riza, Bob subhan; Dinda Octavyra, Regina
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.884 KB) | DOI: 10.33050/sabda.v1i1.72

Abstract

In the current era of technology, it provides many impacts and innovations that can provide more effective solutions in various fields. With digital marketing as an alternative solution, digital marketing can now overcome problems such as lack of funds and limited promotions faced by medium to low-income businesses. The alternative solution is obtained with the current social media such as Twitter, Instagram, Website, and Facebook to create brand awareness, loyalty, sales, and engagement. So the purpose of this study is to find out the use of marketing strategies from several lower-middle businesses that have gone online and their implications for the competitive advantage of these lower-middle businesses. The method used in this study uses quantitative methods with causality analysis with a population of more than 21,000,000 consumers using a non-probability sampling technique using random sampling with a total sample of 2,100 respondents. So based on the research that has been done, it was found that in marketing products with a digital strategy, 78% of the results were obtained, with the remaining 22% being factors originating from other factors such as a supply of resources, capital, and managerial professionalism.
The Effectiveness of Business Intelligence Management Implementation in Industry 4.0 Choi, Lee Kyung; Panjaitan, Aropria Saulina; Apriliasari, Dwi
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1598.645 KB) | DOI: 10.33050/sabda.v1i2.106

Abstract

Changes in business processes that run very fast in the industrial era 4.0 have positive and negative impacts on business players. Industry 4.0 is a technology that companies need to promote Industry 4.0 is a technology that businesses need to promote innovation strategies and respond quickly in a volatile market. It primarily focuses on interconnectivity, digital technology, predictive analytics, and machine learning to transform the way businesses operate and thrive. As a result, this article suggests and encourages the implementation of Industry 4.0 in organizations. Examining the current state of business intelligence (BI), how it is positively impacting organizations at the economic and business levels in terms of decision making, and some success stories applied across various business, academic, social, and government circles. Furthermore, it discusses the expected future of Industry 4.0, particularly in BI, and how businesses should prepare for this revolution. This article contributes knowledge about the current state and positive consequences of Industry 4.0, as well as the rapid advancement of technology when implemented in organizations and the harmonization of production and intelligent digital technology.
Developing Technopreneur Skills to Face Future Challenges Choi, Lee Kyung; Iftitah, Naura; Angela, Putri
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 5 No 2 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v5i2.661

Abstract

In the era of globalization and rapid technological advancement, developing technopreneur skills is crucial for facing future challenges. This study aims to explore and develop effective technopreneurial skills in anticipating market changes and technological innovations. The method used in this research is SmartPLS, which enables path modeling for the analysis of latent variables related to technopreneurial skills. The findings indicate a significant relationship between entrepreneurial education, work experience, and technological readiness with the effectiveness of technopreneurial skills. The implications of this research are that educational institutions and industry stakeholders need to provide more programs and training focused on technopreneurial skills, not only from a theoretical aspect but also in practice. The contribution of this research is providing a framework that can be used by educational institutions and industry players to design and evaluate more effective entrepreneurship programs in facing future economic and technological challenges.
Application of iLearning Education in Learning Methods for Entrepreneurship and Elementary School Student Innovation Rii, Kim Beom; Choi, Lee Kyung; Shino, Yamato; Kenta, Hiroshi; Adianita, Irsa Rizkita
Aptisi Transactions On Technopreneurship (ATT) Vol 2 No 2 (2020): September
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v2i2.90

Abstract

Primary school is an early age in the introduction of information and communication technology, therefore it is necessary to be prepared abilities and skills in the use of technology. Learning about entrepreneurship at the elementary school level is generally still traditional, where valuable renewal results are created. However, in this 4.0 era, many elementary students still traditionally run entrepreneurship, this has not been a challenge in line with the Ministry of Education and Culture on an independent campus. In order to create the involvement of young people in the field of entrepreneurship, the right solution is how entrepreneurship learning in Learning can be applied from an early age, namely to elementary school students. SEP (School Enrichment Program) is an entrepreneurial learning application based on iLearning aimed at elementary school students to have a high quality of creativity and a willingness to innovate at an early age. Based on the observational test results the Ubiquitous Learning Method is significantly able to influence the motivation of elementary school students to be enthusiastic in terms of entrepreneurial learning from an early age, and to show the results that Cronbach's Alpha 0.9> 0.6 ie the SEP is very accurate in its application especially can improve the results significant in influencing the formation of intentions in entrepreneurship even more starting to spread the trend of entrepreneurship which has now touched various circles, one of them among students.
The Octave Allegro Method in Risk Management Assessment of Educational Institutions Hom, Jane; Anong, Boonsri; Rii, Kim Beom; Choi, Lee Kyung; Zelina, Kenita
Aptisi Transactions On Technopreneurship (ATT) Vol 2 No 2 (2020): September
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v2i2.103

Abstract

Risk management is useful in overcoming various problems such as not optimal business processes, the company’s reputation down, financial loss, or bankruptcy of a company. In the application of information systems, most organizations or companies have not noticed the importance of information systems security as well as the assets and impacts that arise. For that, the risk management assessment is used in reducing the errors that occur in the information system of the company's business processes. The risk management assessment is applied to the information system along with its assets in evaluating the possibilities of menaces and vulnerabilities. The Risk management assessment analysis is applied to the academic information system in universities. The result of the risk assessment is the results of recommendations on the stages that need to be done in protecting the assets of information systems and information systems themselves.
Gamification in Digital Startups: Enhancing User Engagement and Business Growth Rahardja, Fransisca; Choi, Lee Kyung; Wijaya, Rizky Charles; Sunarjo, Richard Andre
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.639

Abstract

Gamification has become an essential approach for digital startups, offering innovative ways to boost user engagement and support business growth. By incorporating game like elements such as rewards, challenges, and point systems into digital platforms, startups can enhance user interaction, satisfaction, and loyalty. This study investigates the role of gamification in increasing user engagement and driving business growth in digital startups. The research adopts a mixed method approach, including surveys conducted with digital startups that have implemented gamification strategies, alongside detailed case studies to explore its practical applications. The results reveal that startups utilizing gamification experience a marked improvement in user interaction and retention, which in turn positively impacts their overall business growth. Enhanced customer loyalty and increased revenue generation are among the key benefits identified. Furthermore, the study highlights the potential for startups to leverage personalized gamification approaches to further optimize user experiences and achieve sustainable growth. These findings suggest that gamification is not only a valuable tool for engaging users but also a strategic asset for achieving long-term success in the competitive digital market. Future research should explore how industry specific gamification techniques can be applied more effectively across different sectors.
Blockchain Technology as Authenticated System for Smart Universities Choi, Lee Kyung; Sunarya, Po Abas; Fakhrezzy, Muhammad
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 4 No 1 (2022): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v4i1.570

Abstract

Many industries and universities are interested in blockchain technology, which is a growing field of interest. The Digital Data Storage System (DDS) consists of many servers (multi-server). Blockchain technology allows data to be copied and authenticated across servers. Many people believe that blockchain is only used for cryptocurrencies, but that's not entirely correct. Bitcoin, one of the most well-known cryptocurrencies, heavily relies on the technology. However, in reality, the use of blockchain is not limited to cryptocurrencies. One way that blockchain technology can be used is for data processing in universities. In this study, the author looks at how it can be used to improve student records, document transactions, and more.The research method used in this study is the "literature review" method.
Co-Authors Adianita, Irsa Rizkita Angela, Putri Anong, Boonsri Apriliasari, Dwi Bob Subhan Riza, Bob Subhan Dinda Octavyra, Regina Fakhrezzy, Muhammad Hom, Jane Iftitah, Naura Kano, Katoyusyi Kenta, Hiroshi Panjaitan, Aropria Saulina Po Abas Sunarya Rahardja, Fransisca Rii, Kim Beom Shino, Yamato Sunarjo, Richard Andre Wijaya, Rizky Charles Zelina, Kenita