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All Journal Jurnal Komunitas (Komunikasi Tiada Batas)
Ningsih Rahayu Putri, Sofia
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Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram Meutia Rahmadhania Fatika; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1768

Abstract

Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think hard to create the best strategy. The aim of the research was to explain the strategy carried out by Grand Sondokoro Public Relations in building brand awareness by utilizing Instagram using three ways strategy analysis, which consists of pull, push and pass strategy. Data collection techniques used interviews, documentation, observation. Of the 3 strategies that had been implemented by Grand Sondokoro Public Relations, there were two problems. The first problem was at the brand recognition level, namely that followers did not fully understand the uploads presented and need to provide information such as clear captions or other information that described the uploads. The second problem was brand recall, namely the lack of communication or conversations with followers on social media. sustainably.  
PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM Maurizka, Ella; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1357

Abstract

Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis technique was by means of data reduction, data presentation, and drawing conclusions. The results of the study showed that UMS PR had carried out its role well as a liaison between community groups and institutions. The role as a corporate image is the most dominant role. This can be observed from PR uploads on the Instagram page @umsofficialid which highlights the collaboration between UMS and other parties. Meanwhile, the role as back up management is a less dominant role. A positive image can be produced and in accordance with community expectations
MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM Awal, Awal Uddin Sodri; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The research used qualitative descriptive methods. Meanwhile, the data collection method uses documentation, namely screenshots of IG Polresta Surakarta posts and interviews with public relations staff of Polresta Surakarta. In addition, respondents were selected based on predetermined criteria. The results of this study show that the communication model carried out by the surakarta police public relations in spreading Covid-19 information on Instagram media is quite effective, although there are limitations such as frequent repeating sentences in captions in some uploads. Based on this communication model, the image of the Surakarta Police is considered good for the community.    
IMPLEMENTASI STRATEGI HUMAS DPRD SURAKARTA DALAM MEDIA SOSIAL INSTAGRAM Oktaviastuti, Tassya Pratiwi; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1757

Abstract

The Surakarta DPRD (parliament) Public Relations utilizes Instagram social media to implement public relations strategies in building public opinion. The use of Instagram social media by the Surakarta DPRD public relations in publishing activities is less able to implement a public relations strategy. It can be seen from un up to date Instagram uploads of the Surakarta DPRD of their activities to build public opinion. The research aims to explain the implementation of the Surakarta City DPRD's public relations strategy on Instagram social media. This study used an analysis of public relations strategy theory from Cutlip, Center, and Broom (Ruslan, 2006: 351), which consists of four stages, namely, fact finding, planning, communication, taking action, and evaluation. This research was a descriptive qualitative research with primary data sources in the form of uploads on the Instagram account @dprd.kota.surakarta and secondary data in the form of informants selected based on a purposive sampling technique.This study used three methods of data collection techniques, namely interviews, observation, and documentation. The implementation of the public relations strategy by the Surakarta DPRD public relations has implemented three stages. However, there are problems in the evaluation or monitoring section of the use of Instagram social media, which has been proven through a SWOT analysis. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each strategy used in this study. Key word: Public Relations Strategy, Public Relations DPRD Surakarta, Instagram
Peran Humas BNNK Surakarta Dalam Mencegah Penyalahgunaan Narkotika melalui Unggahan Informasi dan Edukasi di Media Sosial Instagram Septi, Ardya; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1763

Abstract

Humas BNNK Surakarta mulai memanfaatkanInstagram untuk menyampaikan informasi dan edukasiterkait dengan berbagai upaya sosialisasi pencegahanpemberantasan peredaran gelap narkotika (P4GN). Penelitian ini bertujuan peran humas badan narkotikanasional kota surakarta dalam mencegahpenyalahgunaan narkotika melalui unggahan informasidan edukasi di media sosial instagram. Penelitian inimerupakan penelitian deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah teknikanalisis data kualitatif model Interaktif. Hasil penelitian menunjukan bahwa humas BNNK Surakarta menerapkan 4 peran humas, yaitu communicator, relationship, back up management, dan corporate image
MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM Awal, Awal Uddin Sodri; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The research used qualitative descriptive methods. Meanwhile, the data collection method uses documentation, namely screenshots of IG Polresta Surakarta posts and interviews with public relations staff of Polresta Surakarta. In addition, respondents were selected based on predetermined criteria. The results of this study show that the communication model carried out by the surakarta police public relations in spreading Covid-19 information on Instagram media is quite effective, although there are limitations such as frequent repeating sentences in captions in some uploads. Based on this communication model, the image of the Surakarta Police is considered good for the community.    
PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM Maurizka, Ella; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1357

Abstract

Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis technique was by means of data reduction, data presentation, and drawing conclusions. The results of the study showed that UMS PR had carried out its role well as a liaison between community groups and institutions. The role as a corporate image is the most dominant role. This can be observed from PR uploads on the Instagram page @umsofficialid which highlights the collaboration between UMS and other parties. Meanwhile, the role as back up management is a less dominant role. A positive image can be produced and in accordance with community expectations
IMPLEMENTASI STRATEGI HUMAS DPRD SURAKARTA DALAM MEDIA SOSIAL INSTAGRAM Oktaviastuti, Tassya Pratiwi; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1757

Abstract

The Surakarta DPRD (parliament) Public Relations utilizes Instagram social media to implement public relations strategies in building public opinion. The use of Instagram social media by the Surakarta DPRD public relations in publishing activities is less able to implement a public relations strategy. It can be seen from un up to date Instagram uploads of the Surakarta DPRD of their activities to build public opinion. The research aims to explain the implementation of the Surakarta City DPRD's public relations strategy on Instagram social media. This study used an analysis of public relations strategy theory from Cutlip, Center, and Broom (Ruslan, 2006: 351), which consists of four stages, namely, fact finding, planning, communication, taking action, and evaluation. This research was a descriptive qualitative research with primary data sources in the form of uploads on the Instagram account @dprd.kota.surakarta and secondary data in the form of informants selected based on a purposive sampling technique.This study used three methods of data collection techniques, namely interviews, observation, and documentation. The implementation of the public relations strategy by the Surakarta DPRD public relations has implemented three stages. However, there are problems in the evaluation or monitoring section of the use of Instagram social media, which has been proven through a SWOT analysis. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each strategy used in this study. Key word: Public Relations Strategy, Public Relations DPRD Surakarta, Instagram
Peran Humas BNNK Surakarta Dalam Mencegah Penyalahgunaan Narkotika melalui Unggahan Informasi dan Edukasi di Media Sosial Instagram Septi, Ardya; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1763

Abstract

Humas BNNK Surakarta mulai memanfaatkanInstagram untuk menyampaikan informasi dan edukasiterkait dengan berbagai upaya sosialisasi pencegahanpemberantasan peredaran gelap narkotika (P4GN). Penelitian ini bertujuan peran humas badan narkotikanasional kota surakarta dalam mencegahpenyalahgunaan narkotika melalui unggahan informasidan edukasi di media sosial instagram. Penelitian inimerupakan penelitian deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah teknikanalisis data kualitatif model Interaktif. Hasil penelitian menunjukan bahwa humas BNNK Surakarta menerapkan 4 peran humas, yaitu communicator, relationship, back up management, dan corporate image
Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram Meutia Rahmadhania Fatika; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1768

Abstract

Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think hard to create the best strategy. The aim of the research was to explain the strategy carried out by Grand Sondokoro Public Relations in building brand awareness by utilizing Instagram using three ways strategy analysis, which consists of pull, push and pass strategy. Data collection techniques used interviews, documentation, observation. Of the 3 strategies that had been implemented by Grand Sondokoro Public Relations, there were two problems. The first problem was at the brand recognition level, namely that followers did not fully understand the uploads presented and need to provide information such as clear captions or other information that described the uploads. The second problem was brand recall, namely the lack of communication or conversations with followers on social media. sustainably.  
Co-Authors Awal, Awal Uddin Sodri Maurizka, Ella Meutia Rahmadhania Fatika Oktaviastuti, Tassya Pratiwi Rahmat Wisudawanto Septi, Ardya