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All Journal Journal of Sumatera Sociological Indicators Journal of Sustainable Economics
Asengbaramae, Rowiyah
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Tiktok and Beauty in the Age of Gen Z: A Baudrillard Economic Sociological Analysis Harahap, Rahma Hayati; Asengbaramae, Rowiyah; Karindra, Nadia Aulia
Journal of Sustainable Economics Vol. 2 No. 1 (2024): Journal of Sustainable Economics
Publisher : TALENTA PUBLISHER UNIVERSITAS SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jse.v2i1.16296

Abstract

Through influencers and E-WoM, TikTok creates a favourable environment for users in adapting and trying new things, both in terms of consuming products and marketing products. Through Baudrillard's theory, it can be seen that Gen Z consumption culture is influenced by their self-representation on social media. The background of this research lies in a shift in the paradigm of beauty consumption in the era of Generation Z. TikTok users quickly promoted and adopted a variety of beauty trends, creating a foundation for understanding the symbolic meaning created by the Gen Z consumption culture. The theory used is Jean Baudrillard's theory of consumer society. In this theory, consumer society no longer consume objects based on exchange values or usage values, but because of symbolic values which are abstract and constructed in nature. This article uses a literary study research method that involves searching and critically analysing relevant literature related to the title of the article. This study aims to explain Gen Z consumption culture on Tiktok beauty trend through Baudrillard's sociological economic perspective. Therefore, this article not only explains the beauty trends that are emerging in TikTok, but also opens up a discussion about how tikTok contributes to the formation of Gen Z identity and consumption culture.
Behind the Chain of Poverty: Social and Economic Conflicts that Oppress Fishing Communities Novakarti, Ovy; Asengbaramae, Rowiyah
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.23102

Abstract

Fishing communities in Indonesia are often the most vulnerable social group to poverty and marginalization. Although the marine sector has great potential for the economy, small and traditional fishermen are often trapped in a cycle of poverty that is difficult to break. This article examines the poverty trap experienced by fishing communities through the perspective of social conflict theory. Using a qualitative approach that includes data collection through a literature review, this study analyzes how the unequal distribution of resources and power in the fisheries sector leads to exploitation and worsens the socio-economic conditions of fishers. Factors such as dependence on middlemen, market price instability, unfavorable fisheries policies, and marine ecosystem degradation due to overfishing and climate change further strengthen the poverty chain. In addition, internal conflicts within fishing communities also play a role in exacerbating poverty conditions. This article seeks to uncover the dynamics of social and economic conflicts that plague fishing communities, and offers solutions based on community empowerment and fairer policy reforms
Co-Authors Harahap, Rahma Hayati Karindra, Nadia Aulia Novakarti, Ovy