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All Journal Journal of Enterprise and Development (JED) International Journal of Business, Economics, and Social Development Jurnal Manajemen dan Kewirausahaan Journal of Sumatera Sociological Indicators Journal of Sustainable Economics
Asengbaramae, Rowiyah
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Tiktok and Beauty in the Age of Gen Z: A Baudrillard Economic Sociological Analysis Harahap, Rahma Hayati; Asengbaramae, Rowiyah; Karindra, Nadia Aulia
Journal of Sustainable Economics Vol. 2 No. 1 (2024): Journal of Sustainable Economics
Publisher : TALENTA PUBLISHER UNIVERSITAS SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jse.v2i1.16296

Abstract

Through influencers and E-WoM, TikTok creates a favourable environment for users in adapting and trying new things, both in terms of consuming products and marketing products. Through Baudrillard's theory, it can be seen that Gen Z consumption culture is influenced by their self-representation on social media. The background of this research lies in a shift in the paradigm of beauty consumption in the era of Generation Z. TikTok users quickly promoted and adopted a variety of beauty trends, creating a foundation for understanding the symbolic meaning created by the Gen Z consumption culture. The theory used is Jean Baudrillard's theory of consumer society. In this theory, consumer society no longer consume objects based on exchange values or usage values, but because of symbolic values which are abstract and constructed in nature. This article uses a literary study research method that involves searching and critically analysing relevant literature related to the title of the article. This study aims to explain Gen Z consumption culture on Tiktok beauty trend through Baudrillard's sociological economic perspective. Therefore, this article not only explains the beauty trends that are emerging in TikTok, but also opens up a discussion about how tikTok contributes to the formation of Gen Z identity and consumption culture.
Behind the Chain of Poverty: Social and Economic Conflicts that Oppress Fishing Communities Novakarti, Ovy; Asengbaramae, Rowiyah
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.23102

Abstract

Fishing communities in Indonesia are often the most vulnerable social group to poverty and marginalization. Although the marine sector has great potential for the economy, small and traditional fishermen are often trapped in a cycle of poverty that is difficult to break. This article examines the poverty trap experienced by fishing communities through the perspective of social conflict theory. Using a qualitative approach that includes data collection through a literature review, this study analyzes how the unequal distribution of resources and power in the fisheries sector leads to exploitation and worsens the socio-economic conditions of fishers. Factors such as dependence on middlemen, market price instability, unfavorable fisheries policies, and marine ecosystem degradation due to overfishing and climate change further strengthen the poverty chain. In addition, internal conflicts within fishing communities also play a role in exacerbating poverty conditions. This article seeks to uncover the dynamics of social and economic conflicts that plague fishing communities, and offers solutions based on community empowerment and fairer policy reforms
The Effect of Managerial Ownership and Institutional Ownership on Financial Performance of Technology Sector Companies Listed on the IDX in 2022-2024 Das, Nidia Anggreni; Asengbaramae, Rowiyah; Fitri, Dilla Ramadhani; Putri, Nadia Ananda; Sativa, Oriza; Putri, Puji Defani; Aini, Qurratun
International Journal of Business, Economics, and Social Development Vol. 7 No. 1 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i1.1210

Abstract

This study aims to analyze the effect of managerial ownership and institutional ownership on the financial performance of technology sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Managerial and institutional ownership are considered as corporate governance mechanisms that may influence the effectiveness of decision-making and resource allocation within a company. Financial performance is measured using Return on Assets (ROA) to assess the efficiency of asset utilization in generating profits. This research employs a quantitative method with an associative approach. Data were obtained from the annual financial reports of technology companies listed on the IDX for the 2022–2024 period. The data analysis was conducted using multiple linear regression to examine the partial and simultaneous effects of ownership structure on financial performance. The results indicate that both managerial ownership and institutional ownership have a positive relationship with financial performance. However, these relationships are not statistically significant. Managerial ownership, although showing a positive coefficient, does not significantly influence ROA, and the same applies to institutional ownership, whose impact remains weak, possibly due to the lack of active monitoring from institutional investors. These findings suggest that ownership structure alone is insufficient to explain variations in financial performance within technology companies. Other factors such as company size, leverage, innovation, and operational efficiency may play a more dominant role. Therefore, future research should consider incorporating these additional variables to obtain a more comprehensive understanding. This study highlights the need for enhanced corporate governance practices, particularly active oversight from institutional investors, to improve company performance.
NAVIGATING DIGITAL DISRUPTION: CONSUMER BEHAVIOR-DRIVEN INNOVATION FOR SUSTAINABLE BUSINESS Sari, Lola Fitria; Wijaya, Agustinus Miranda; Widyastuti, Sri; Asengbaramae, Rowiyah
Jurnal Manajemen dan Kewirausahaan Vol. 27 No. 2 (2025): SEPTEMBER 2025
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.27.2.127-146

Abstract

This study aims to analyze the influence of Digital Innovation and Consumer Behavior on Customer Experience and Competitive Advantage in the context of retail product consumers in the Greater Jakarta area. Using a quantitative approach, data were collected from 200 respondents and analyzed using a structural model. The results showed that Digital Innovation has a significant positive effect on Customer Experience (path coefficient = 0.195; T = 2.538; P = 0.006) and Competitive Advantage (path coefficient = 0.140; T = 1.884; P = 0.030). Consumer Behavior also has a significant positive effect on Customer Experience (path coefficient = 0.381; T = 5.717; P = 0.000) and Competitive Advantage (path coefficient = 0.309; T = 4.179; P = 0.000). Customer Experience is proven to be a significant mediator in the relationship between the two on Competitive Advantage. These findings emphasize the importance of digital innovation, understanding consumer behavior, and customer experience in building sustainable competitive advantage. Therefore, the success of digital innovation must be measured by the extent to which a company creates value for stakeholders, including consumers, society, and the environment. Technology-based innovation, implemented ethically and sustainably, is a key foundation in the Marketing 6.0 era amid ongoing digital disruption
Strengthening the Halal Industry Ecosystem through Halal Certification, Product Literacy, Awareness, and Promotion: Moderating Role of Islamic Financing Putri, Rizky Nur Ayuningtyas; Auliya, Zakky Fahma; Margarena, Agung Novianto; Asengbaramae, Rowiyah
Journal of Enterprise and Development (JED) Vol. 8 No. 2 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i2.15327

Abstract

Purpose: This study examines the influence of halal certification, halal product literacy, halal awareness, and promotional efforts on the development of the halal industry ecosystem, with Islamic financing as a moderating variable. It adopts Ecosystem Innovation Theory to explain collaboration among government, producers, and Islamic financial institutions.Method: This explanatory quantitative study involved 400 halal-certified MSME actors in the Soloraya region, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with SEM-PLS to examine direct and moderating effects.Result: The findings indicate that halal certification, halal product literacy, and promotional efforts have positive and significant effects on the halal industry ecosystem. Halal awareness does not show a significant direct effect. Islamic financing significantly moderates the relationship between halal awareness and the halal industry ecosystem, but it does not moderate the relationships involving halal certification, halal product literacy, or promotional efforts.Practical Implications for Economic Growth and Development: The study emphasizes the need for integrated collaboration among MSMEs, government, and Islamic financial institutions. MSMEs should strengthen certification compliance, halal education, and digital promotion. The government should provide regulatory support, certification subsidies, and halal literacy infrastructure. Islamic financial institutions should design financing products that align with halal-certified MSME needs.Originality/Value: This study extends Ecosystem Innovation Theory in halal industry research by positioning Islamic financing as a moderator. It offers a new perspective on how Islamic financing strengthens the link between halal awareness and halal ecosystem development.
Co-Authors Aini, Qurratun Das, Nidia Anggreni Fitri, Dilla Ramadhani Harahap, Rahma Hayati Karindra, Nadia Aulia Margarena, Agung Novianto Novakarti, Ovy Putri, Nadia Ananda Putri, Puji Defani Rizky Nur Ayuningtyas Putri Sari, Lola Fitria Sativa, Oriza Sri Widyastuti Wijaya, Agustinus Miranda Zakky Fahma Auliya