Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Sustainable Economics
Karindra, Nadia Aulia
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Tiktok and Beauty in the Age of Gen Z: A Baudrillard Economic Sociological Analysis Harahap, Rahma Hayati; Asengbaramae, Rowiyah; Karindra, Nadia Aulia
Journal of Sustainable Economics Vol. 2 No. 1 (2024): Journal of Sustainable Economics
Publisher : TALENTA PUBLISHER UNIVERSITAS SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jse.v2i1.16296

Abstract

Through influencers and E-WoM, TikTok creates a favourable environment for users in adapting and trying new things, both in terms of consuming products and marketing products. Through Baudrillard's theory, it can be seen that Gen Z consumption culture is influenced by their self-representation on social media. The background of this research lies in a shift in the paradigm of beauty consumption in the era of Generation Z. TikTok users quickly promoted and adopted a variety of beauty trends, creating a foundation for understanding the symbolic meaning created by the Gen Z consumption culture. The theory used is Jean Baudrillard's theory of consumer society. In this theory, consumer society no longer consume objects based on exchange values or usage values, but because of symbolic values which are abstract and constructed in nature. This article uses a literary study research method that involves searching and critically analysing relevant literature related to the title of the article. This study aims to explain Gen Z consumption culture on Tiktok beauty trend through Baudrillard's sociological economic perspective. Therefore, this article not only explains the beauty trends that are emerging in TikTok, but also opens up a discussion about how tikTok contributes to the formation of Gen Z identity and consumption culture.
Co-Authors Asengbaramae, Rowiyah Harahap, Rahma Hayati