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All Journal Jurnal Bahasa Rupa Room of Civil Society Development Room of Civil Social Development
Ariesta, I Gusti Bagus Bayu Baruna
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KONTEN VISUAL INSTAGRAM SEBAGAI UPAYA BRANDING DESA WISATA SAAT PANDEMI COVID-19: Studi Kasus pada Instagram Desa Kemiren, Desa Penglipuran dan Desa Waerebo Hanindharputri, Made Arini; Ariesta, I Gusti Bagus Bayu Baruna; Utami, Sri
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1079

Abstract

The COVID-19 pandemic that has lasted since 2020 has had a major impact on the tourism sector. This uncertain situation has made various countries produce policies for traveling both at home and abroad. World tourism, including Indonesia, needs time to return to being able to generate visitors. Various efforts and strategies have been made to save Indonesian tourism. One of them is by doing branding including branding on tourist villages on social media, namely through presenting visual content on Instagram. The choice of tourist village in this study is because Indonesia has villages with natural, cultural and traditional potential, community communities to culinary diversity. The research method used is a qualitative descriptive method with case studies from several tourism village Instagram accounts that have potential and are analyzed based on branding variables. It was found that the selection of the right visual content such as showing the identity of the tourist village and testimonials became effective content for branding the tourist village. In addition, the consistency of visual elements is also an important factor in improving the image of a tourist village. This study aims to determine effective visual content in branding for tourist villages so that it is expected to revive the tourism sector and the creative economy in Indonesia since the Covid-19 pandemic.
Strengthening Digital Branding Capacity of Culinary MSMEs in Denpasar through Community-Based Coaching Clinic Wicaksana, GDA; Pratama, IGY; Ariesta, I Gusti Bagus Bayu Baruna; Suprihatin, Yeni; Putra, I Made Agus Andika; Saputra, Yoga Ramanda
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.683

Abstract

This study explores the implementation of a coaching clinic designed to strengthen the digital branding capacity of culinary micro, small, and medium enterprises (MSMEs) at Graha Nawasena Denpasar, a community hub for inclusive entrepreneurship. Adopting a qualitative descriptive approach, data were collected through observation, interviews, and literature review, and analyzed using the Miles and Huberman interactive model. The coaching clinic focused on equipping MSMEs particularly those managed by persons with disabilities with practical knowledge in SEO strategies, visual branding, and storytelling for social media platforms. The findings indicate a marked improvement in participants’ confidence, digital literacy, and branding output. Participants were able to enhance their online presence by applying content creation techniques learned during the program. The initiative not only contributed to increasing the market visibility of MSMEs but also fostered a sense of empowerment and inclusion through a participatory, accessible learning environment. The case of Difel Café illustrates how community-based mentoring can lead to impactful and sustainable branding outcomes. This study provides practical insights for future interventions in digital MSME development, particularly in marginalized communities. It underscores the importance of inclusive, context-sensitive training programs in advancing Indonesia’s digital economy through grassroots empowerment.
Strengthening Digital Branding Capacity of Culinary MSMEs in Denpasar through Community-Based Coaching Clinic Wicaksana, GDA; Pratama, IGY; Ariesta, I Gusti Bagus Bayu Baruna; Suprihatin, Yeni; Putra, I Made Agus Andika; Saputra, Yoga Ramanda
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.683

Abstract

This study explores the implementation of a coaching clinic designed to strengthen the digital branding capacity of culinary micro, small, and medium enterprises (MSMEs) at Graha Nawasena Denpasar, a community hub for inclusive entrepreneurship. Adopting a qualitative descriptive approach, data were collected through observation, interviews, and literature review, and analyzed using the Miles and Huberman interactive model. The coaching clinic focused on equipping MSMEs particularly those managed by persons with disabilities with practical knowledge in SEO strategies, visual branding, and storytelling for social media platforms. The findings indicate a marked improvement in participants’ confidence, digital literacy, and branding output. Participants were able to enhance their online presence by applying content creation techniques learned during the program. The initiative not only contributed to increasing the market visibility of MSMEs but also fostered a sense of empowerment and inclusion through a participatory, accessible learning environment. The case of Difel Café illustrates how community-based mentoring can lead to impactful and sustainable branding outcomes. This study provides practical insights for future interventions in digital MSME development, particularly in marginalized communities. It underscores the importance of inclusive, context-sensitive training programs in advancing Indonesia’s digital economy through grassroots empowerment.
Co-Authors Hanindharputri, Made Arini Pratama, IGY Putra, I Made Agus Andika Saputra, Yoga Ramanda Sri Utami Suprihatin, Yeni Wicaksana, GDA