Garuda - Garba Rujukan Digital

A Multimodal Discourse Analysis of Promotional Posters in IDB Bali Wicaksana, GDA; Suprihatin, Yeni; Aminatun, Dyah; Yuniasih, Eka
TEKNOSASTIK Vol 23, No 1 (2025): TEKNOSASTIK
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/ts.v23i1.4853

This study aims to analyze the communication strategy through poster by applying Fairclough 3-Dimentional Model theory. This study analyzes posters from institution which concerns on education, specially design and business in Bali area. This study arises since the change of society due to Covid-19 effect that makes branding becomes very important nowadays and branding through social media is the most popular trend to attract the interest of the visitor page to get the information. The poster analyzed in this study was a poster published in social media which was Instagram, especial Instagram of Institut Desain dan Bisnis Bali. The poster was specified only the poster which has promotional purpose. This study is a descriptive study which applies 3 layers such as text analysis, processing analysis, and social analysis. The result showed that there are 2 comparison discourse patterns, 8 statement discourse patterns, 0 opposite discourse pattern and 2 command discourse patterns which can be concluded that statement discourse pattern is mostly used in IDB Bali Promotional content in which the statement is mostly explaining about the importance of cyber security and the opportunity to learn cyber security in IDB Bali while having the chance to be part of cyber security company.

Integrating Tat Twam Asi in Language Education: Enhancing Cross–Culture Understanding and Community Interaction in Bali Putu Niken Praweda Yanti; Wicaksana, GDA; I Gede Budasi; Dewa Putu Ramendra
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.530

Effective cross-cultural communication is essential in multicultural environments, particularly in regions with high international engagement like Bali. This study explores the integration of the Tat Twam Asi philosophical principle in language education to enhance cultural awareness among German students in an international language program. Tat Twam Asi, meaning "You are me, and I am you," emphasizes empathy and social harmony, making it relevant for understanding communication norms in Balinese culture. This qualitative research was conducted at Institut Desain dan Bisnis Bali, involving 18 German students. Data were collected through observations, interviews, and document analysis, focusing on the use of German swear words in cross-cultural interactions. The findings indicate that integrating Tat Twam Asi in language education significantly improves students’ sensitivity to cultural norms, reducing the use of offensive expressions and fostering awareness of appropriate language use in Balinese society. Beyond academic implications, this approach is also relevant to the tourism and service industries, where effective communication plays a crucial role in fostering positive interactions between locals and international visitors. This study suggests that embedding cultural values in community-based language education can strengthen intercultural relationships and support sustainable social development. Future research should explore the broader application of this approach in training programs that promote cultural sensitivity in various professional sectors.

Empowering Interior Design Students and Local Communities through Task-Based Language Teaching (TBLT) Agung Krsna Lila Dasa; Wicaksana, GDA
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.533

This study examines the impact of Task-Based Language Teaching (TBLT) on improving speaking comprehension among 23 interior design students at Institut Desain dan Bisnis Bali (IDB Bali). Using a Classroom Action Research (CAR) approach based on Kemmis and McTaggart’s model, students participated in two learning cycles, where they engaged in online speaking tasks submitted via Google Drive. Speaking performance was evaluated across five key indicators: fluency, pronunciation, vocabulary, grammar, and comprehension. The results indicate a 3.3% improvement in speaking comprehension from Cycle 1 to Cycle 2, with fluency and pronunciation showing the most significant gains. These findings confirm that TBLT, combined with digital submission methods, enhances students' ability to communicate effectively in professional settings. Beyond academic outcomes, this study highlights the potential of TBLT as a tool for community-based training, particularly in supporting local creative industries. By equipping students with effective communication skills, this approach can improve client interactions, business negotiations, and cross-cultural collaborations in interior design and related fields. Future research should explore the long-term impact of TBLT and its integration into industry-driven language training programs.

Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.

Integrating Tat Twam Asi in Language Education: Enhancing Cross–Culture Understanding and Community Interaction in Bali Putu Niken Praweda Yanti; Wicaksana, GDA; I Gede Budasi; Dewa Putu Ramendra
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.530

Effective cross-cultural communication is essential in multicultural environments, particularly in regions with high international engagement like Bali. This study explores the integration of the Tat Twam Asi philosophical principle in language education to enhance cultural awareness among German students in an international language program. Tat Twam Asi, meaning "You are me, and I am you," emphasizes empathy and social harmony, making it relevant for understanding communication norms in Balinese culture. This qualitative research was conducted at Institut Desain dan Bisnis Bali, involving 18 German students. Data were collected through observations, interviews, and document analysis, focusing on the use of German swear words in cross-cultural interactions. The findings indicate that integrating Tat Twam Asi in language education significantly improves students’ sensitivity to cultural norms, reducing the use of offensive expressions and fostering awareness of appropriate language use in Balinese society. Beyond academic implications, this approach is also relevant to the tourism and service industries, where effective communication plays a crucial role in fostering positive interactions between locals and international visitors. This study suggests that embedding cultural values in community-based language education can strengthen intercultural relationships and support sustainable social development. Future research should explore the broader application of this approach in training programs that promote cultural sensitivity in various professional sectors.

Empowering Interior Design Students and Local Communities through Task-Based Language Teaching (TBLT) Agung Krsna Lila Dasa; Wicaksana, GDA
Room of Civil Society Development Vol. 4 No. 1 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.533

This study examines the impact of Task-Based Language Teaching (TBLT) on improving speaking comprehension among 23 interior design students at Institut Desain dan Bisnis Bali (IDB Bali). Using a Classroom Action Research (CAR) approach based on Kemmis and McTaggart’s model, students participated in two learning cycles, where they engaged in online speaking tasks submitted via Google Drive. Speaking performance was evaluated across five key indicators: fluency, pronunciation, vocabulary, grammar, and comprehension. The results indicate a 3.3% improvement in speaking comprehension from Cycle 1 to Cycle 2, with fluency and pronunciation showing the most significant gains. These findings confirm that TBLT, combined with digital submission methods, enhances students' ability to communicate effectively in professional settings. Beyond academic outcomes, this study highlights the potential of TBLT as a tool for community-based training, particularly in supporting local creative industries. By equipping students with effective communication skills, this approach can improve client interactions, business negotiations, and cross-cultural collaborations in interior design and related fields. Future research should explore the long-term impact of TBLT and its integration into industry-driven language training programs.

Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.

Strengthening Digital Branding Capacity of Culinary MSMEs in Denpasar through Community-Based Coaching Clinic Wicaksana, GDA; Pratama, IGY; Ariesta, I Gusti Bagus Bayu Baruna; Suprihatin, Yeni; Putra, I Made Agus Andika; Saputra, Yoga Ramanda
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.683

This study explores the implementation of a coaching clinic designed to strengthen the digital branding capacity of culinary micro, small, and medium enterprises (MSMEs) at Graha Nawasena Denpasar, a community hub for inclusive entrepreneurship. Adopting a qualitative descriptive approach, data were collected through observation, interviews, and literature review, and analyzed using the Miles and Huberman interactive model. The coaching clinic focused on equipping MSMEs particularly those managed by persons with disabilities with practical knowledge in SEO strategies, visual branding, and storytelling for social media platforms. The findings indicate a marked improvement in participants’ confidence, digital literacy, and branding output. Participants were able to enhance their online presence by applying content creation techniques learned during the program. The initiative not only contributed to increasing the market visibility of MSMEs but also fostered a sense of empowerment and inclusion through a participatory, accessible learning environment. The case of Difel Café illustrates how community-based mentoring can lead to impactful and sustainable branding outcomes. This study provides practical insights for future interventions in digital MSME development, particularly in marginalized communities. It underscores the importance of inclusive, context-sensitive training programs in advancing Indonesia’s digital economy through grassroots empowerment.

Strengthening Digital Branding Capacity of Culinary MSMEs in Denpasar through Community-Based Coaching Clinic Wicaksana, GDA; Pratama, IGY; Ariesta, I Gusti Bagus Bayu Baruna; Suprihatin, Yeni; Putra, I Made Agus Andika; Saputra, Yoga Ramanda
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.683

This study explores the implementation of a coaching clinic designed to strengthen the digital branding capacity of culinary micro, small, and medium enterprises (MSMEs) at Graha Nawasena Denpasar, a community hub for inclusive entrepreneurship. Adopting a qualitative descriptive approach, data were collected through observation, interviews, and literature review, and analyzed using the Miles and Huberman interactive model. The coaching clinic focused on equipping MSMEs particularly those managed by persons with disabilities with practical knowledge in SEO strategies, visual branding, and storytelling for social media platforms. The findings indicate a marked improvement in participants’ confidence, digital literacy, and branding output. Participants were able to enhance their online presence by applying content creation techniques learned during the program. The initiative not only contributed to increasing the market visibility of MSMEs but also fostered a sense of empowerment and inclusion through a participatory, accessible learning environment. The case of Difel Café illustrates how community-based mentoring can lead to impactful and sustainable branding outcomes. This study provides practical insights for future interventions in digital MSME development, particularly in marginalized communities. It underscores the importance of inclusive, context-sensitive training programs in advancing Indonesia’s digital economy through grassroots empowerment.

Bridging Digital Service Gaps: Integrating Chatbots and Product Catalogs in BUMDes Baturiti Sudrajat, Kadek; Cahyono, Irfan; Pratama, Putu Yogi Agustia; Mahadipta, Ngurah Gede Dwi; Wicaksana, GDA; Bohm, Fabian; Lovas, Tibor
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i2.7843

Digital transformation has become an essential driver for improving public service quality in Village-Owned Enterprises (BUMDes). However, many BUMDes still rely on manual information services, resulting in slow responses, limited accessibility, and low visibility of local products. This study addresses these challenges by examining the integrated implementation of chatbot technology and a digital product catalog on the BUMDes Baturiti website. A qualitative single case study approach was employed, involving in-depth interviews, participatory observation, and conversation log analysis conducted from January to June 2025. The findings reveal that chatbot adoption significantly enhances service efficiency through real-time automated responses, while the digital product catalog increases product visibility and market reach. The integration of both technologies reduces service complaints from 10 to 3 cases per month and increases user satisfaction to 85 percent for chatbot features and 80 percent for the product catalog. Key success factors include technological readiness, human resource capacity, stakeholder collaboration, and adequate infrastructure. This study contributes a practical model for digital service innovation in rural economic institutions and demonstrates how integrated digital solutions can strengthen transparency, accountability, and public trust in BUMDes operations.

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