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All Journal Outline Journal of Education Jurnal Sains Student Research
Angela Priska
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STRATEGI KOMUNIKASI PEMASARAN PADA PRASECOND DALAM MENINGKATKAN PENJUALAN Angela Priska; Henny Grace Enjel Naidelin Waruwu; Joseph Raja Soaloon Sihite; Muhammad Zaky
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 5 (2024): Oktober : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i5.2638

Abstract

This study aims to identify and analyze the marketing communication strategies implemented by second-hand businesses to enhance sales. Second-hand businesses, which sell used items at affordable prices, face challenges in attracting customers in a competitive market. Through qualitative research methods, data were collected from interviews with business owners and analysis of related documents. The findings indicate that effective strategies include the use of social media, word-of-mouth marketing, and promotions through giveaways. Additionally, the study found that customer engagement and increased brand exposure significantly contribute to customer loyalty and sales. Recommendations for developing more effective marketing communication strategies are also provided, including enhancing creative content and collaborating with influencers.
The Influence of Learning Style on Learning Outcomes of Students of The Economics Department Faculty of Economics State University of Medan Angela Priska; Maya Duita Saragih; Shidiq Fathanah; Senin Apdi Serep Jeremiah Tampubolon; Jusmanromualdiharion Sinaga; Dionisius Sihombing
Outline Journal of Education Vol. 4 No. 1: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v4i1.282

Abstract

This study aims to determine the effect of learning styles on the learning outcomes of students of the Department of Economics, Faculty of Economics, State University of Medan. The study used a quantitative method with a causal associative approach. The sample of the study was 30 students selected purposively. Data were obtained through a questionnaire to measure learning styles (visual, auditory, kinesthetic) and documentation of the Cumulative Achievement Index (IPK) as a learning outcome. Simple linear regression analysis was used to determine the relationship between variables. The results showed that learning styles did not have a significant effect on student learning outcomes. The F test produced F count 0.390 < F table 3.93 with a significance of 0.538 > ( 0.05), and the coefficient of determination (R-square) value of 0.014 indicated that learning styles only explained 1.4% of learning outcomes, while 98.6% was influenced by other factors. This study confirms that although learning styles are important, learning outcomes are more determined by other factors that need to be explored further.
The Influence of Learning Style on Learning Outcomes of Students of The Economics Department Faculty of Economics State University of Medan Angela Priska; Maya Duita Saragih; Shidiq Fathanah; Senin Apdi Serep Jeremiah Tampubolon; Jusmanromualdiharion Sinaga; Dionisius Sihombing
Outline Journal of Education Vol. 4 No. 1: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v4i1.282

Abstract

This study aims to determine the effect of learning styles on the learning outcomes of students of the Department of Economics, Faculty of Economics, State University of Medan. The study used a quantitative method with a causal associative approach. The sample of the study was 30 students selected purposively. Data were obtained through a questionnaire to measure learning styles (visual, auditory, kinesthetic) and documentation of the Cumulative Achievement Index (IPK) as a learning outcome. Simple linear regression analysis was used to determine the relationship between variables. The results showed that learning styles did not have a significant effect on student learning outcomes. The F test produced F count 0.390 < F table 3.93 with a significance of 0.538 > ( 0.05), and the coefficient of determination (R-square) value of 0.014 indicated that learning styles only explained 1.4% of learning outcomes, while 98.6% was influenced by other factors. This study confirms that although learning styles are important, learning outcomes are more determined by other factors that need to be explored further.
Co-Authors Dionisius Sihombing Henny Grace Enjel Naidelin Waruwu Joseph Raja Soaloon Sihite Jusmanromualdiharion Sinaga Maya Duita Saragih Muhammad Zaky Senin Apdi Serep Jeremiah Tampubolon Shidiq Fathanah