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All Journal Madani: Multidisciplinary Scientific Journal
M, Madeleine
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Sales Promotion dan Online Customer Review’s Terhadap Impulsive Buying Dazzle Me Pada Fitur Tiktok Shop Tesalonika, Vichel Audrea; M, Madeleine; Salim, Jenice Prettycia; Wijaya, Virly
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10573502

Abstract

The purpose of this study is to find out how much influence Sales Promotion and Online Customer Review's on Impulsive Buying of Dazzle Me products on the Tiktok Shop application. The population in this study is TikTok application users who have purchased Dazzle Me products on the TikTok Shop application with samples determined through non-probability sampling techniques, namely purposive sampling with 100 respondents. The results of this study show that Sales Promotion and Online Customer Review's each partially have a significant positive effect on Impulsive Buying of Dazzle Me products on Tiktok Shop
Co-Authors Salim, Jenice Prettycia Tesalonika, Vichel Audrea Wijaya, Virly