Madani: Multidisciplinary Scientific Journal
Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024

Sales Promotion dan Online Customer Review’s Terhadap Impulsive Buying Dazzle Me Pada Fitur Tiktok Shop

Tesalonika, Vichel Audrea (Unknown)
M, Madeleine (Unknown)
Salim, Jenice Prettycia (Unknown)
Wijaya, Virly (Unknown)

Article Info

Publish Date
27 Jan 2024

Abstract

The purpose of this study is to find out how much influence Sales Promotion and Online Customer Review's on Impulsive Buying of Dazzle Me products on the Tiktok Shop application. The population in this study is TikTok application users who have purchased Dazzle Me products on the TikTok Shop application with samples determined through non-probability sampling techniques, namely purposive sampling with 100 respondents. The results of this study show that Sales Promotion and Online Customer Review's each partially have a significant positive effect on Impulsive Buying of Dazzle Me products on Tiktok Shop

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Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...