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All Journal Madani: Multidisciplinary Scientific Journal
Wijaya, Quincy Riani
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Pengaruh Pemasaran Media Sosial dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Maybelline di Kota Palembang Wijaya, Quincy Riani; Angel, Alycia
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600446

Abstract

This study aims to analyze the influence of social media marketing and brand awareness on the purchase decisions of Maybelline products. Social media marketing is becoming increasingly important in today's corporate marketing strategies, while brand awareness has a significant role in influencing consumer behavior. The research method used is a survey using questionnaires as a data collection instrument. The sample of this study consisted of potential consumers of Maybelline products who actively use social media. The collected data was then analyzed using multiple linear regression methods to test the research hypothesis.   
Pengaruh Pemasaran Media Sosial dan Store Atmosphere Terhadap Minat Beli Pelanggan di Kedai Kopi Bertema Industrial Kota Palembang Angel, Alycia; Wijaya, Quincy Riani
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600424

Abstract

The aim of this research is related to examining the phenomenon of the influence of social media marketing and Store Atmosphere in coffee shops on consumer buying interest by applying quantitative methods that are causal in nature. The population determined in this research is coffee shop visitors. The sample determined in this research used a non-random and purposive sampling method, where if determined specifically, the criteria were: domiciled in Palembang, have social media, have an interest in coffee shops and have visited coffee shops. Multiple linear regression analysis using SPSS is used in this research as a tool for processing and testing data. The results of this research show that the social media marketing variable has an effect on buying interest, while the store atmosphere variable has no effect on buying interest
Co-Authors Angel, Alycia