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All Journal Jurnal Manajemen Indonesia Madani: Multidisciplinary Scientific Journal
Angel, Alycia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Pemasaran Media Sosial dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Maybelline di Kota Palembang Wijaya, Quincy Riani; Angel, Alycia
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 12 (2024): Madani, Vol. 1 No. 12 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600446

Abstract

This study aims to analyze the influence of social media marketing and brand awareness on the purchase decisions of Maybelline products. Social media marketing is becoming increasingly important in today's corporate marketing strategies, while brand awareness has a significant role in influencing consumer behavior. The research method used is a survey using questionnaires as a data collection instrument. The sample of this study consisted of potential consumers of Maybelline products who actively use social media. The collected data was then analyzed using multiple linear regression methods to test the research hypothesis.   
Pengaruh Pemasaran Media Sosial dan Store Atmosphere Terhadap Minat Beli Pelanggan di Kedai Kopi Bertema Industrial Kota Palembang Angel, Alycia; Wijaya, Quincy Riani
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600424

Abstract

The aim of this research is related to examining the phenomenon of the influence of social media marketing and Store Atmosphere in coffee shops on consumer buying interest by applying quantitative methods that are causal in nature. The population determined in this research is coffee shop visitors. The sample determined in this research used a non-random and purposive sampling method, where if determined specifically, the criteria were: domiciled in Palembang, have social media, have an interest in coffee shops and have visited coffee shops. Multiple linear regression analysis using SPSS is used in this research as a tool for processing and testing data. The results of this research show that the social media marketing variable has an effect on buying interest, while the store atmosphere variable has no effect on buying interest
Peninjauan Kembali Determinan Pembelian Minuman Sehat di Kalangan Konsumen Muda Indonesia Clara, Catharina; Angel, Alycia
Jurnal Manajemen Indonesia Vol. 25 No. 2 (2025): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34818/jmi.v25i2.9005

Abstract

This study investigates the influence of ethical marketing, social environment, and health consciousness on consumers’ purchasing decisions of beverages claimed to be “healthy.” Employing a quantitative approach with a purposive sample of 193 respondents, data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings show that social environment and health consciousness significantly influence purchase decisions, while ethical marketing does not have a direct impact. Furthermore, health consciousness does not moderate the relationship between ethical marketing or social environment and purchasing decisions. These results suggest that consumers are more strongly influenced by social factors and personal health awareness than by ethical marketing messages alone. The study’s contribution lies in its integrated model, which examines the combined and interactive effects of these variables—offering a more comprehensive understanding of consumer behavior in the growing health beverage sector. While previous research has considered these factors separately, this study highlights the relative strength of social and health-driven motivations and reveals the limited moderating role of health consciousness—an area often overlooked in existing literature. Practically, marketers should prioritize strategies that leverage peer influence and social media engagement while communicating clear health benefits to enhance brand appeal. Ethical marketing efforts may be more effective when embedded within socially resonant and health-oriented narratives. For policymakers, these findings underscore the importance of promoting public health awareness and ensuring transparent marketing practices. Overall, the study offers new insights relevant to both academic and industry efforts aimed at encouraging responsible and health-conscious consumer behavior.
Co-Authors Wijaya, Quincy Riani