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All Journal Madani: Multidisciplinary Scientific Journal
Geofany, Sheren
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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan di Restoran Fastfood KFC di Kota Palembang Geofany, Sheren; Sari, Fifinnela Winie; H, Heriyanto
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11000418

Abstract

This study was conducted to determine whether service quality and product quality affect customer satisfaction in Fastfood Restaurants.In this study has several problems such as limited questionnaire data collection, some respondents are less responsive. This study also determined the population and sample where the population was all customers of KFC Fastfood Restaurants in Palembang City and for the sample of 105 respondents. From the research that has been done, researchers draw conclusions that the data obtained is primary data. For sample acquisition using non-probability sampling techniques where this method is usually used for data processing using multiple linear analysis data processing using SPSS applications. This research shows the results that service quality, product quality have a positive influence on customer satisfaction at KFC Fastfood Restaurant in Palembang City.
Pengaruh Celebrity Endorser Tomorrow X Together dan Brand Image Terhadap Keputusan Pembelian Produk Sampo Kundal Sari, Fifinnela Winie; Geofany, Sheren; H, Heriyanto
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11000494

Abstract

The increasing consumption of foreign products by the public has prompted companies to intensify their promotional efforts through celebrity endorsers and brand image in order to boost product purchases. This research, conducted by the researcher, utilizes the variables of celebrity endorser and brand image to assess the significance of purchase decisions regarding Kundal shampoo products originating from South Korea. The research involved a purposive sample of 90 respondents who match with the criteria, including having purchased and used Kundal shampoo products and being familiar with Kundal shampoo through Tomorrow X Together. The researcher employed a casual approach with a survey method using an online distributed questionnaire. The SPP software was utilized to generate data ouput. The findings from this research reveal that there is no positive significance between the celebrity endorser Tomorrow X Together and purchase decisions. However, there is a positive significance between brand image and purchase decisions. Thus, H1 in this research can be considered rejected, while H2 is accepted.
Co-Authors H, Heriyanto Sari, Fifinnela Winie