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All Journal Komunikator Teknomekanik
Klangrit, Suriya
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Arts Humanities Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Quality function deployment analysis of smartphones NSB, Akhil; Kumar, Vimal; De, Tanmoy; Klangrit, Suriya
Teknomekanik Vol. 5 No. 2 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.106 KB) | DOI: 10.24036/teknomekanik.v5i2.14372

Abstract

To utilize the concept of Quality Function Deployment (QFD) and apply it appropriately to address design decisions concerning the quality of cellular phones, a simplified version of the House of Quality (HoQ) will be built. Real customer requirements (CRs) are easier to collect when QFD is employed because it puts the emphasis on the customer and their demands where it should be. After gathering various users' opinions on different smartphone brands and conducting an online survey with mobile users in Taichung, Taiwan, the study highlights the items preferred by most users, such as long-lasting battery life, high-quality camera, reliability, wide screen, ease of use, and lightweight. This aids businesses in translating CRs into primary Design Requirements (DRs) so that they can create superior goods that align with consumer demands.
The Meta Analysis in Public Relations Theory in the Era 1.0, 2.0, 3.0, 4.0, and Artificial Intelligence Darmastuti, Rini; Winarso, Sri; Christianto, Erwien; Klangrit, Suriya; Mayopu, Richard G.
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24396

Abstract

This research delves into the evolution of public relations theory from 1964 to 2024 using a meta-analysis approach and bibliometric techniques. By examining 12,186 articles from the Scopus database, we chart the development of PR theory across five distinct phases: 1.0 (1964-1980), 2.0 (1981-1990), 3.0 (1991-2000), 4.0 (2001-2010), and 5.0 (2011-2024). Our research demonstrates a transition from Traditional one-way communication methods to interactive, data-driven strategies that integrate artificial intelligence. Notable trends include the increasing significance of digital platforms, social media, and AI-driven analytics in public relations. This study offers valuable perspectives on the evolving nature of public relations theory and practice, emphasizing the industry's ability to embrace technological progress and meet changing societal demands. As a result of this analysis, we provide an overview of the main themes, emerging trends, and shifting patterns in PR theory over time, providing a basis for future research in the era of AI-driven Public Relations.
Co-Authors De, Tanmoy Erwien Christianto Kumar, Vimal NSB, Akhil Richard Gordon Mayopu Rini Darmastuti Winarso, Sri