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All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research
Widiyarsih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh E-Trust, Website Quality, E-Service Quality dan Keragaman Produk Terhadap Keputusan Pembelian Cindy Kristianty Eka Wardhani; Edy Nursanta; Widiyarsih; Siti Masitoh
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1299

Abstract

This study aims to analyze the influence of E-Trust, Website Quality, E-Service Quality, and Product Diversity on Purchase Decisions on Lazada.co.id in East Jakarta. The analytical method used in this study involves quantitative primary data, with the test phases including validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, coefficient of determination, F-test, and t-test. The sample taken in this study consisted of 100 respondents, using purposive sampling as the sampling method. The results of the t-test showed that the calculated t-values were greater than the t-table values for the following variables: E-Trust (3.575 > 1.985), Website Quality (4.444 > 1.985), and E-Service Quality (2.418 > 1.985), indicating that these three variables partially influence Purchase Decisions on Lazada.co.id in East Jakarta. Meanwhile, Product Diversity had a calculated t-value smaller than the t-table value (0.378 < 1.985), meaning that the Product Diversity variable does not influence Purchase Decisions on Lazada.co.id in East Jakarta. The results of the F-test showed that E-Trust, Website Quality, E-Service Quality, and Product Diversity simultaneously influence Purchase Decisions on Lazada.co.id in East Jakarta, as indicated by the calculated F-value of 89.759 > 2.47.
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Skincare: Persepektif Social Media Marketing, Kualitas Produk, Dan Persepsi Harga Afriyani Dwi Tanti; Edy Nursanta; Widiyarsih; Siti Masitoh
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2015

Abstract

This study aims to analyze the influence of social media marketing, product quality and price perceptions on purchasing decisions for skincare products (Study of users of The Originote skincare products in Tangerang City). The analysis method in this research uses quantitative primary data, the test stages carried out are validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression analysis, coefficient of determination, t test and F test. The data used in this research uses questionnaire instruments, and Valid data was collected from 120 respondents. The sampling method in this research was purposive sampling. The testing tool used is SPSS Version 26. The results of the research show that the variables Social Media Marketing, Product Quality, and Price Perception partially influence the decision to purchase The Originote Skincare product. The results of the research show that the variables Social Media Marketing, Product Quality, and Price Perception simultaneously influence purchasing decisions for The Originote Skincare products.
Determinasi Keputusan Pembelian Mie Instan: Perspektif Kualitas Produk, Citra Merek, dan Persepsi Harga Nursanta, Edy; Eka Putri, Sevina; Widiyarsih
Journal of Trends Economics and Accounting Research Vol 6 No 2 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i2.2483

Abstract

This study aims to analyze the partial and simultaneous effects of Product Quality, Brand Image, and Price Perception on the Purchase Decision of Mie Sedaap, as well as to identify the most dominant variable influencing it. The analytical method used in this study employs quantitative primary data. The testing stages include validity, reliability, normality, heteroscedasticity, multicollinearity tests, multiple linear regression analysis, coefficient of determination, F-test, and t-test. The data in this study were collected using a questionnaire instrument, with 150 valid respondents successfully obtained. The sampling method used was non-probability sampling with a purposive sampling technique. The statistical analysis was conducted using SPSS version 27. The results indicate that Product Quality, Brand Image, and Price Perception simultaneously affect the Purchase Decision of Mie Sedaap, with an F-statistic value of 34.490. This value is greater than the F-table value of 2.67, with a significance level of 0.000 < 0.05. Meanwhile, the partial test results show that Product Quality has a significant effect, with a t-statistic of 3.316 > 1.976 and a significance value of 0.001 < 0.05. Brand Image also has a significant effect, with a t-statistic of 2.407 > 1.976 and a significance value of 0.017 < 0.05. Price Perception has a partial effect on the Purchase Decision of Mie Sedaap, with a t-statistic of 5.667 > 1.976 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) test shows an Adjusted R Square value of 0.403, indicating that Product Quality, Brand Image, and Price Perception explain 40.3% of the variance in Purchase Decisions, while the remaining 59.7% is influenced by other variables.
Co-Authors Afriyani Dwi Tanti Cindy Kristianty Eka Wardhani Edy Nursanta Eka Putri, Sevina Nursanta, Edy Siti Masitoh