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All Journal Jurnal Dharma Bhakti Ekuitas MEMACE Tourism Economics, Hospitality, and Business Management Journal
Rahmania, Trisna
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Bimbingan Teknis Brand Image Destinasi Wisata di Kabupaten Lahat, Sumatra Selatan Karo, Pelliyezer Karo; Rahmania, Trisna; Gaol, Riki Nelson Lumban
Jurnal Dharma Bhakti Ekuitas Vol. 8 No. 1 (2023): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v8i1.664

Abstract

The community service carried out aims to provide information, outreach, and help managers of tourist destinations, especially Ayek Pacar, Puncak Gugah, Green Canyon, and the Tanjung Menang Village Tourism Awareness Group, Jarai District, Lahat Regency, to better understand promotional activities through social media (Instagram) and training to create visual product content, photos or videos accompanied by captions, in Indonesian and English so that the promotional reach is more expansive. The method used is socialization or counseling based on the evaluation results of promotional responses implemented using the AISAS concept (Attention, Interest, Search, Action, Share), training, and mentoring. The results of the service activities carried out for three days in Lahat Regency were: (1) participants received material related to branding, content marketing, and the use of language in promotions; (2) participants created Instagram social media accounts for promoted tourist objects and destinations and learned to create captions in interesting language; and (3) participants uploaded photos and videos of their tourist attractions accompanied by captions using exciting language. As a result of the guidance, all participants agreed that optimal promotion through Instagram social media is essential to creating a dream for prospective tourists so that they can immediately prepare travel plans; it has implications for increasing tourist visits. Keywords: AISAS, promotion, social media. Abstrak Pengabdian kepada masyarakat yang dilaksanakan bertujuan untuk memberikan informasi, sosialisasi, dan membantu para pengelola destinasi wisata, khususnya Ayek Pacar, Puncak Gugah, Green Canyon, dan Kelompok Sadar Wisata Desa Tanjung Menang, Kecamatan Jarai, Kabupaten Lahat untuk lebih memahami kegiatan promosi melalui media sosial (instagram) dan melatih membuat konten visual produk foto atau video disertai caption, dalam bahasa Indonesia maupun bahasa Inggris sehingga jangkauan promosi lebih besar. Metode yang digunakan dalam kegiatan ini berupa sosialisasi atau penyuluhan berbasis pada hasil evaluasi dari respon promosi yang diterapkan menggunakan konsep AISAS (Attention, Interest, Search, Action, Share), pelatihan, dan pendampingan. Hasil kegiatan pengabdian yang dilaksanakan selama tiga hari di Kabupaten Lahat adalah (1) peserta mendapatkan materi terkait branding, content marketing, dan penggunaan bahasa dalam promosi; (2) peserta membuat sosial media instagram untuk objek/destinasi wisata yang dipromosikan dan belajar membuat caption dengan bahasa yang menarik; (3) peserta mengunggah foto dan/atau video objek wisata yang dimiliki dilengkapi dengan caption menggunakan bahasa yang menarik. Hasil pembimbingan, seluruh peserta sepakat bahwa promosi yang optimal melalui media sosial instagram sangat diperlukan untuk menciptakan dreaming tersendiri bagi calon wisatawan agar segera menyusun planning berwisata, sehingga berimplikasi pada kunjungan wisatawan yang meningkat. Kata kunci: AISAS, promosi, media sosial.
ILLOCUTIONARY SPEECH ACTS IN THE DRAMA SCRIPT "FRIENDSHIP" BY TOIF MALIKI Rahmania, Trisna
MEMACE: Jurnal Linguistik, Pendidikan Bahasa Indonesia, dan Asing Vol. 2 No. 1 (2024): MEMACE: Jurnal Linguistik, Pendidikan Bahasa Indonesia, dan Asing
Publisher : Program Studi Pendidikan Bahasa Indonesia, Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/memace.v2i1.2485

Abstract

The aim of this research is to determine the form of speech acts and types of illocutionary speech acts, as well as their frequency in conversations or dialogues in the drama script "Persahabatan" by Toif Maliki. This research is a qualitative descriptive research with pragmatic methods used as an analytical tool. The data source was obtained from all the dialogue or conversations of the characters contained in the drama script "Persahabatan" by Toif Malik which is closely related to everyday conversations such as those that occur in society. The research steps carried out start from the planning stage, data collection, data analysis, interpretation, and up to the preparation of a report on the findings. Based on the results of the research conducted, information was obtained that the forms of speech acts contained in the conversation or dialogue of the drama script "Persahabatan" by Toif Malik are declarative, imperative and interrogative. The types of speech acts found were directive, assertive, expressive, declarative and commissive.
Pengembangan Home Industry Kuliner Snack Olahan Laut Kabupaten Belitung Dengan Business Model Canvas Rahmania, Trisna
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 1 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i1.576

Abstract

This research aims to find out the condition of the culinary home industry for processed seafood snacks in Belitung Regency; factors that can influence the development of the seafood culinary snack home industry in Belitung Regency; and developing a culinary home industry for processed seafood snacks in Belitung Regency using the BMC (Business Model Canvas) method. The method used in this research is a qualitative descriptive method with data collection techniques through observation, interviews and literature studies with respondents from community-based culinary home industries, MSMEs, cooperatives, as well as domestic and foreign tourists in Belitung using the Business model canvas (BMC). The sampling technique was carried out using non-probability sampling using an incidental technique. The results of the research showed that there were five distribution areas for the Belitung seafood culinary snack home industry with cracker, chips or peanut brittle products. The factors that influence the development of processed seafood snacks are tourist visits, the tourism sector, and transportation, as well as tourist attraction factors based on culinary value, partners, promotions, online media, innovation, and competent people. BMC development is carried out through the identification of nine elements, namely (1) customer segments originating from domestic and foreign countries; (2) the value proposition comes from taste, distinctiveness and uniqueness; (3) key partners are the government, MSMEs, the Hospitality Industry, airlines, culinary entrepreneurs, bloggers and journalists; (4) customer relationships are the attraction of tourists because of promotions, taste, distinctiveness and uniqueness; (5) online media channels; (6) key activities are training, coaching, workshops, FGDs, exhibitions; (7) key resources come from the government, private sector and banking; (8) the cost structure is quite good; and (9) revenue streams contain good appreciation.
Co-Authors Gaol, Riki Nelson Lumban Pelliyezer Karo Karo