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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesian Journal of Economics and Strategic Management
M.Fadhli Nursal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Electronic Word Of Mouth, Sosial Media Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Erigo: (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Rizky Febrian; M.Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2282

Abstract

The Influence of Electronic Word of Mouth, Social Media Marketing and Brand Image on Erigo Product Purchasing Decisions (Case Study of 2020 Management Study Program Students, Bhayangkara University, Greater Jakarta) The research conducted aims to determine partially and simultaneously between electronic word of mouth, social media marketing, and brand image on purchasing decisions for Erigo products. This research is research with a quantitative approach. The sampling technique used is saturated sampling. The population in this study were all Erigo consumers in the Management study program Class of 2020, Bhayangkara University, Greater Jakarta with a sample of 155 respondents. Data processing and hypothesis testing used SPSS 23 software. The research results showed that electronic word of mouth partially had a positive and significant effect on purchasing decisions, social media marketing partially had a positive and significant effect on purchasing decisions, and brand image partially had a positive and significant effect. on purchasing decisions. Simultaneous test results show that electronic word of mouth, social media marketing, brand image simultaneously influence purchasing decisions
Pengaruh Harga, Fasilitas Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Kopi Kenangan Di Kota Bekasi: (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Alfito Surya Saputra; M.Fadhli Nursal; Franciscus Dwikotjo Sri Sumantyo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2283

Abstract

The influence of price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi (study of management study program students class of 2020, Bhayangkara University, Jakarta Raya). This research aims to determine partially and simultaneously the relationship between price, facilities and service quality on customer satisfaction with memorable coffee in the city of Bekasi. This research is research with a quantitative approach, a technique based on the philosophy of positivism that is used is the Slovin formula. The population in this study were all The Originate consumers in the 2020 Management study program, Bhayangkara University, Greater Jakarta with a sample of 155 respondents. Data processing and hypothesis testing using SmartPLS 4 software. The research results show that price has no partial effect on customer satisfaction. Facilities partially have a positive effect on customer satisfaction. Service quality partially has a positive effect on customer satisfaction. Simultaneous test results show that price, facilities and service quality simultaneously influence customer satisfaction
Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Pada Pelanggan Agen JNE Animo 3 Bekasi) Almira Ratih Renaningtyas; M.Fadhli Nursal; Franciscus Dwikotjo Srisumantyo
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.273

Abstract

Penelitian ini digunakan untuk mengukur Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan. Penelitian ini merupakan penelitian kuantitatif dimana objek yang digunakan merupakan mahasiswa Universitas Bhayangkara Jakarta Raya. Adapun jumlah sampel yang digunakan dalam penelitian ini adalah 137 responden. Rancangan yang digunakan dalam penelitian ini adalah pengujian hipotesis (hypothesis testing) dengan menggunakan structural equitation model (SEM) – SmartPLS 4.0. Hasil penelitian ini menjelaskan bahwa variabel kualitas pelayanan dan kepercayaan berpengaruh positif terhadap loyalitas pelanggan. Dan variabel kualitas pelayanan dan kepercayaan berpengaruh positif terhadap kepuasan pelanggan. Sedangkan kepuasan pelanggan tidak berpengaruh langsung terhadap loyalitas pelanggan pada pelanggan Agen JNE Animo 3 Bekasi. Implikasi dari penelitian ini adalah sebaiknya perusahaan dapat meningkatkan hubungan terhadap jasa dengan meningkatkan kualitas yang mendorong konsumen untuk meningkatkan loyalitas pelanggan melalui kepuasan pelanggan pada jasa pengiriman barang JNE Express.
Co-Authors Alfito Surya Saputra Almira Ratih Renaningtyas Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Srisumantyo Rizky Febrian