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p-Index From 2020 - 2025
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All Journal Joal : Journal of Applied Linguistics
Wasif Hussain
Unknown Affiliation
Languange, Linguistic, Communication & Media

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Language and Power Dynamics in Automobile Advertising: A Multimodal Discourse Analysis of Word Choice and Semiotics Wasif Hussain; Panggabean, Himpun
Journal of Applied Linguistics Vol. 4 No. 1 (2024): July, 2024
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/joal.v4i1.242

Abstract

Concepts including communication patterns in public institutions, media discourse (reports, commercials, television broadcasts, etc.), and the construction of individual and group identities that communicate ideological views, authority, and status are all of importance to critical discourse analysis (CDA). Ad discourse is one of the media discourses that this study uses. The three most well-known and valuable brands that the researcher selected were Toyota, Mercedes-Benz, Audi, Land Rover, and BMW. This study's objective is to use semiotic analysis and CDA to analyze the data. Within the technique, the researcher employed a qualitative approach. The findings revealed that each brand crafts a unique narrative, leveraging advanced technology, aesthetic appeal, and emotional resonance to maintain a strong market presence. These advertisements are more than just promotional tools; they are meticulously designed works of art that reflect the evolving consumer preferences and competitive dynamics of the automotive industry. The study underscored the importance of strategic messaging in automotive advertising, demonstrating how these brands effectively capture and retain consumer interest through diverse and dynamic marketing approaches. Keywords : Critical discourse_analysis; Semiotic_analysis; Automobile_advertising
A Corpus Stylistic Analysis of The Tell-Tale Heart by Edgar Allan Poe Wasif Hussain
Journal of Applied Linguistics Vol. 4 No. 2 (2025): January, 2025
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/joal.v4i2.337

Abstract

This paper explores how Edgar Allan Poe's "The Tell-Tale Heart" creates an atmosphere of psychological tension and guilt through language. Using linguistic analysis tools, the study investigated how the text's language reflected the narrator's psychological state, contributing to themes of tension and madness. Two key questions guide the analysis: how Poe's language establishes tension and guilt and how his linguistic choices portray the narrator's descent into madness. By examining word patterns, relationships between words, and word usage frequencies, the study highlights how specific language features contributed to the story's psychological and thematic depth. This research demonstrated the value of linguistic analysis in understanding both the poetics and psychological aspects of literary texts. Keywords : Corpus Stylistics; Gothic Literature; detective story, Psychological Tension; Madness
Co-Authors Himpun Panggabean