Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE
Hidayat, Riyan Fiqri
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
WORD OF MOUTH RELATIONSHIP ANALYSIS ON PURCHASE INTENTION AND ITS IMPACT ON PURCHASE DECISIONS Apdillah, Dicky; Hidayat, Riyan Fiqri; Al Azmi, Chairanda; Zuwandana, Ahmad
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 3 (2022): APRIL 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.571 KB) | DOI: 10.55047/cashflow.v1i3.171

Abstract

This study aims to analyze the relationship of Word of Mouth in Purchase Intention toward Purchase Decision. This study is a quantitative study using SEM PLS. The sample in this study was 100 respondents to consumers of Alfamart Kramat Pulo 2 with a non-probability sampling technique, namely a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The data the analyzed using validity test and hypothesis test to obtain the result. The finding reveals that by empirical analysis, word of mouth has a statistically significant positive impact on purchasing interest, such that as word of mouth improves, so does purchasing intention. Meanwhile, in empirical evidence, purchasing intention has a positive and significant impact on purchasing decisions, such that if the purchasing interest in a product becomes increasingly attached to the minds of customers, the likelihood of making a purchase increases. Furthermore, according to empirical research, word of mouth has a positive and statistically significant impact on purchasing decisions.
Co-Authors Al Azmi, Chairanda Apdillah, Dicky Zuwandana, Ahmad