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All Journal Journal of Entrepreneur and Business Jurnal Manajemen Maranatha
Lisa Jolanda Catherine Polimpung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Marketing Mix terhadap Keputusan Mahasiswa Fakultas Ekonomi Universitas Atma Jaya Makassar Lisa Jolanda Catherine Polimpung
Journal of Entrepreneur and Business Vol. 2 No. 2 (2024): Journal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joeb.v2i2.52

Abstract

Penelitian ini bertujuan untuk mengetahu pengaruh dari markting mix terhadap keputusan mahasiswa fakultas ekonomu universitas atma jaya makassar dalam memilih universitas. Jumlah sampel dari penelitian ini adalah sebesar 211 sampel yang terdiri dari Angkatan 2013-2016. Dalam melakukan analisis data, uji yang digunakan adalah uji validitas, uji realibilitas dan dalam menguji hipotesis maka digunakan uji F dan uji T. Hasil penelitian ini menunjukkan bahwa setiap variabel dari marketing mix, yakni product, price, place dan promotion memiliki pengaruh terhadap keputusan mahasiswa dalam memilih universitas baik secara parsial maupun serempak. Kata kunci: marketing mix, product, price, place, promotion, keputusan mahasiswa
Pengaruh relationship marketing terhadap loyalitas konsumen pada Rumah Makan Patene di Makassar Lisa Jolanda Catherine Polimpung
Jurnal Manajemen Maranatha Vol 20 No 1 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v20i1.2812

Abstract

Currently the world has entered globalization where this has led to many changes that have occurred in the aspect of life where competition in the industrial world is also getting tougher. Patene Restaurant in Makassar is a restaurant where you can feel the competition that is happening in the world today. This study analyzes the effect of relationship marketing input, namely understanding customer expectations, building service partnerships, and total quality management on the loyalty of consumers at Patene Restaurant in Makassar. The number of respondents was 211 respondents where the respondents filled out the questionnaire distributed by the researcher. This study found that the relationship marketing input applied by Patene Restaurant in Makassar has a significant effect on consumer loyalty at Patene Restaurant.
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