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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Media Riset Bisnis Ekonomi Sains dan Terapan
Dzikri, Yushalluna
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis CRM Pada Pengelolaan Data Pelanggan Bank BSI Setelah Bercerai Dengan Muhammadiyah Dzikri, Yushalluna; Hermawansyah, Muhammad Zaky; Pangestu, Muhamad Gibran Akbar; Ariawansyah, Furqon
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5655

Abstract

The purpose of this study is to investigate the implementation of Customer Relationship Management (CRM) at Bank Syariah Indonesia (BSI) after the separation with Muhammadiyah. This research uses a descriptive qualitative approach by collecting data through in-depth interviews with BSI management as well as document analysis related to the CRM strategies implemented. The novelty of this research lies in the in-depth understanding of how the implementation of CRM at BSI can affect relationships with customers and success in maintaining their loyalty. The results of the analysis show that the implementation of CRM has had a positive impact in increasing customer satisfaction and loyalty, but the challenges of post-separation organizational culture from Muhammadiyah were also identified as important factors that need to be considered.
STRATEGI DIPLOMASI HALAL: ANALISIS PASAR GLOBAL DAN INOVASI PRODUK HALAL Amanullah, Athif; Dzikri, Yushalluna
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 2, No 3 (2024): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v2i3.198

Abstract

Halal diplomacy is a strategic tool to boost the competitiveness and export of Indonesian halal products. Global trends show that consumer interest in halal products extends beyond religion, focusing on quality, safety, and sustainability. Thus, innovation and effective diplomacy are vital for expanding market reach. This study examines halal diplomacy strategies and the role of product innovation in strengthening Indonesia’s exports. Using a qualitative approach and literature review, data were gathered from government policies and relevant studies. Descriptive analysis identified patterns and strategies to enhance exports. The research aims to analyze Indonesia's halal diplomacy strategies, explore the role of innovation, and identify challenges and opportunities in global markets. Findings highlight the use of multilateral and bilateral diplomacy to expand market access. Recognized halal certification and collaboration with international certification bodies are critical success factors. Additionally, innovation, including technology and product diversification, boosts competitiveness. Despite these efforts, challenges such as harmonizing halal standards and enhancing global promotion persist.Keywords: Halal Diplomacy, Halal Product Innovation, Exports, Global Market, Islamic Economic Strategy.
Analisis CRM Pada Pengelolaan Data Pelanggan Bank BSI Setelah Bercerai Dengan Muhammadiyah Dzikri, Yushalluna; Hermawansyah, Muhammad Zaky; Pangestu, Muhamad Gibran Akbar; Ariawansyah, Furqon
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5655

Abstract

The purpose of this study is to investigate the implementation of Customer Relationship Management (CRM) at Bank Syariah Indonesia (BSI) after the separation with Muhammadiyah. This research uses a descriptive qualitative approach by collecting data through in-depth interviews with BSI management as well as document analysis related to the CRM strategies implemented. The novelty of this research lies in the in-depth understanding of how the implementation of CRM at BSI can affect relationships with customers and success in maintaining their loyalty. The results of the analysis show that the implementation of CRM has had a positive impact in increasing customer satisfaction and loyalty, but the challenges of post-separation organizational culture from Muhammadiyah were also identified as important factors that need to be considered.
Co-Authors Amanullah, Athif Ariawansyah, Furqon Hermawansyah, Muhammad Zaky Pangestu, Muhamad Gibran Akbar