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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora IIJSE
Ariawansyah, Furqon
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis CRM Pada Pengelolaan Data Pelanggan Bank BSI Setelah Bercerai Dengan Muhammadiyah Dzikri, Yushalluna; Hermawansyah, Muhammad Zaky; Pangestu, Muhamad Gibran Akbar; Ariawansyah, Furqon
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5655

Abstract

The purpose of this study is to investigate the implementation of Customer Relationship Management (CRM) at Bank Syariah Indonesia (BSI) after the separation with Muhammadiyah. This research uses a descriptive qualitative approach by collecting data through in-depth interviews with BSI management as well as document analysis related to the CRM strategies implemented. The novelty of this research lies in the in-depth understanding of how the implementation of CRM at BSI can affect relationships with customers and success in maintaining their loyalty. The results of the analysis show that the implementation of CRM has had a positive impact in increasing customer satisfaction and loyalty, but the challenges of post-separation organizational culture from Muhammadiyah were also identified as important factors that need to be considered.
Analysis of Islamic Business Ethics on the Production Process of Dumma Official Muslim Fashion: An Ethnometodological Approach Ariawansyah, Furqon; Maesarach, R. Melda
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7038

Abstract

This study aims to analyze the application of Islamic business ethics in the production process at DUMMA Official and its impact on operational efficiency, work culture, and customer loyalty. The research problem stems from the lack of empirical studies that discuss how sharia principles are not only normative but also contribute to effective and sustainable business practices. To fill this research gap, the study was conducted using a qualitative approach through in-depth interviews, observation, and analysis of company documents. The results show that the implementation of values such as honesty, justice, social responsibility, and transparency contributes positively to the company's performance. Shariah-based SOPs and flexibility in working hours for religious needs enhance operational efficiency, while transparency in reporting and the use of halal and thayyib raw materials foster customer loyalty. This study offers implications for similar companies to adopt Islamic business ethics principles, thereby creating a balance between operational success and spiritual benefits.
Analisis CRM Pada Pengelolaan Data Pelanggan Bank BSI Setelah Bercerai Dengan Muhammadiyah Dzikri, Yushalluna; Hermawansyah, Muhammad Zaky; Pangestu, Muhamad Gibran Akbar; Ariawansyah, Furqon
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5655

Abstract

The purpose of this study is to investigate the implementation of Customer Relationship Management (CRM) at Bank Syariah Indonesia (BSI) after the separation with Muhammadiyah. This research uses a descriptive qualitative approach by collecting data through in-depth interviews with BSI management as well as document analysis related to the CRM strategies implemented. The novelty of this research lies in the in-depth understanding of how the implementation of CRM at BSI can affect relationships with customers and success in maintaining their loyalty. The results of the analysis show that the implementation of CRM has had a positive impact in increasing customer satisfaction and loyalty, but the challenges of post-separation organizational culture from Muhammadiyah were also identified as important factors that need to be considered.
Co-Authors Dzikri, Yushalluna Hermawansyah, Muhammad Zaky Pangestu, Muhamad Gibran Akbar R. Melda Maesarach