Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Rumahorbo, Hiskia Fitri
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh E-Service Quality dan Brand Trust Terhadap E-Satisfaction Pada Aplikasi Maxim Rumahorbo, Hiskia Fitri; Hidayat, Ahmad
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5728

Abstract

This research aims to determine the effect of E-Service Quality and Brand Trust on E-Satisfaction in the Maxim application. This study uses a quantitative approach, specifically employing multiple linear regression analysis techniques. The data was evaluated using SPSS 29 software. The results of the study concluded that the E-Service Quality variable (X1) and the Brand Trust variable (X2) have a positive and significant effect on E-Satisfaction (Y) in the Maxim application. Based on the research results, it was found that the E-Service Quality and Brand Trust variables have a positive and significant impact on E-Satisfaction in the Maxim application. The calculated t-value for the E-Service Quality variable is 2.326 > the t-table value of 0.161 with a significance value of 0.000 < 0.05. Furthermore, the Brand Trust variable has a t-value of 3.767 > the t-table value of 0.161 with a significance value of 0.021 > 0.05. These results indicate that E-Service Quality and Brand Trust play important role in increasing E-Satisfaction in the Maxim application.
Pengaruh E-Service Quality dan Brand Trust Terhadap E-Satisfaction Pada Aplikasi Maxim Rumahorbo, Hiskia Fitri; Hidayat, Ahmad
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5728

Abstract

This research aims to determine the effect of E-Service Quality and Brand Trust on E-Satisfaction in the Maxim application. This study uses a quantitative approach, specifically employing multiple linear regression analysis techniques. The data was evaluated using SPSS 29 software. The results of the study concluded that the E-Service Quality variable (X1) and the Brand Trust variable (X2) have a positive and significant effect on E-Satisfaction (Y) in the Maxim application. Based on the research results, it was found that the E-Service Quality and Brand Trust variables have a positive and significant impact on E-Satisfaction in the Maxim application. The calculated t-value for the E-Service Quality variable is 2.326 > the t-table value of 0.161 with a significance value of 0.000 < 0.05. Furthermore, the Brand Trust variable has a t-value of 3.767 > the t-table value of 0.161 with a significance value of 0.021 > 0.05. These results indicate that E-Service Quality and Brand Trust play important role in increasing E-Satisfaction in the Maxim application.
Co-Authors Ahmad Hidayat