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All Journal International Journal of Management and Business Economics Journal Economic Excellence Ibnu Sina
Dian Nirmasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis Of Marketing Strategies In Small To Medium Printing Enterprise (Case Study Of Printing Sme The Bejos Screen Printing, Palopo City, South Sulawesi Dian Nirmasari; Munawarah; Adelia Dwi Putri
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i3.166

Abstract

Marketing Strategy Analysis in Small and Medium Enterprises Printing (Case Study of Printing UKM The Bejos Screen Printing Palopo City, South Sulawesi), Thesis Management Study Program Faculty of Economics and Business, University of Muhammadiyah Makassar. Printing The Bejos Screen Printing is one of the SMEs located in Palopo City, South Sulawesi, which has been developing since 2013, The Bejos Screen Printing printing has been printing clothes. Since starting its printing business, The Bejos Screen Printing has always been faced with various obstacles and obstacles, many similar companies that appeared to make Printing The Bejos Screen Printing difficult to maintain the position of its products due to increasingly fierce industry competition. The condition of intense competition is a problem faced by The Bejos Screen Printing. The purpose of this study was to determine the marketing strategy of printing SMEs through a SWOT analysis. In determining the marketing strategy, it is necessary to know the internal factors of strengths and weaknesses, external factors of opportunities and threats. The strategy that can be applied is the ST Strategy is a strategy that uses the strength of the company to overcome threats or commonly called diversification strategies.
Pengaruh Motivasi terhadap Kinerja Pegawai pada Kantor Badan Penanggulangan Bencana Daerah Kabupaten Sidenreng Rappang A. Putri Nabila; Gazali Amin; Dian Nirmasari
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3270

Abstract

This study aims to determine the influence of motivation on employee performance at the Regional Disaster Management Agency (BPBD) Office of Sidenreng Rappang Regency. Motivation is seen as one of the fundamental factors in human resource development because it can encourage increased work morale, effectiveness, and efficiency in carrying out employee duties and responsibilities. Highly motivated employees will be encouraged to work more disciplined, creative, and productive, so that they can make a positive contribution to the achievement of organizational goals, especially in public service and disaster management.nThis study uses a quantitative approach with a survey method. The sampling technique chosen is a saturated sample, namely all employees and honorary personnel at BPBD Sidenreng Rappang Regency are made respondents. This consideration is made because the population is relatively small so that it can be reached as a whole. The research data was collected using a questionnaire compiled based on indicators of work motivation and employee performance, then analyzed using a simple regression test to determine the relationship and influence between variables.nThe results showed that the calculated t value of 2.167 was greater than the t table of 2.048 at a significance level of 5%. This proves that there is a positive and significant influence between motivation on employee performance. Motivation contributes 15.7% to performance improvement, while the rest is influenced by other factors such as work discipline, work environment, competence, and leadership. Nevertheless, these findings emphasize that motivation continues to play an important role as the main driver of employee performance.nThus, increasing motivation through the provision of awards, incentives, and continuous coaching can be an important strategy in strengthening the quality of performance of BPBD employees in Sidenreng Rappang Regency.
Co-Authors A. Putri Nabila Adelia Dwi Putri Gazali Amin Munawarah