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All Journal International Journal of Management and Business Economics BULLET : Jurnal Multidisiplin Ilmu SAMBARA: Jurnal Pengabdian Kepada Masyarakat
M. Zamroji Almursyid
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing

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Analysis of Consumer Behavior in Repeat Purchases of a Product M. Zamroji Almursyid; Zulkifli; Ahmad Surahman; Fathur Rahman
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.622

Abstract

This study analyzes consumer behavior in repeat purchases of a product, specifically focusing on the case of Light Speed Reborn football and futsal shoes, a locally produced brand in Indonesia. In today's competitive industrial environment, companies strive to cultivate loyal customers, as this loyalty provides a strategic advantage in ensuring future product purchases. The observed phenomenon in this study highlights the repetitive buying behavior of consumers towards Light Speed Reborn shoes, despite only minimal changes in the product's color or design. In Samarinda, these shoes consistently sell out, with many football and futsal players purchasing the same model in different colors. This study employs a qualitative descriptive approach to explore the underlying reasons for this repetitive purchasing behavior, aiming to understand the factors that drive consumer loyalty towards this specific product. Findings indicate that factors such as customer satisfaction, product quality, affordability, comfort, trends, environmental influence, and the strong brand image contribute significantly to the consumers' repeat purchases. The results suggest that brand loyalty and perceived value play crucial roles in fostering repeat purchases of Light Speed Reborn shoes in the Indonesian market.
Pendampingan Penyusunan Strategi Meningkatkan Kepuasan Konsumen Pada Ej33 Coffee Shop Samarinda M. Zamroji Almursyid; Zulkifli; Ahmad Surahman; Fathur Rahman
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2024): September
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v2i3.623

Abstract

Pendampingan Penyusunan Strategi Meningkatkan Kepuasan Konsumen Pada Ej33 Coffee Shop Samarinda. Dalam pengabdian ini kami akan melakukan pendampingan beberapa bulan pada usaha coffee shop yang berlokasikan di jalan M Yamin Kota Samarinda dalam rangka meningkatan kepuasan pelangan atau konsumen yang berkunjang. Hal ini menjadi penting dikarenakan ada beberapa masalah yang membuat kepuasan konsumen kurang tercapai dengan maksimal. Tujuan dari pengabdian ini adalah untuk memberikan pendampingan dalam penyusunan strategi pelayanan untuk meningkatkan kepuasan konsumen yang berkunjung ke ej33 coffee shop. Yang mana dimaksudkan agar kualitas pelayanan semakin baik konsumen merasa senang dan puas yang kemudian diharapkan dapat melakukan pembelian ulang. Hal ini menjadi penting karena sesuai dengan tujuan dari yakni untuk meningkatkan pengunjung dan penjualan. Dalam pelaksanaan pengabdian Masyarakat ini kami melaksanakanya dalam waktu beberapa bulan sesuai dengan time line yang telah disusun. Proses pendampingan dimulai dari mengobservasi produk, pelayanan, sauna, tempat dan lain lain yang memiliki point penting dalam menciptakan kepuasan konsumen di Ej33 Coffee Shop Samarinda. Setelah observasi selesai makan proses penyusunan dilakukan dengan dasar hasil wawancara, kotak saran, hasil observasi. Setelah penyusunan diharapkan dapat dilaksanakan sesuai rencana dan menghasilkan target yang diinginkan. Dalam pelaksanaan kegiatan pengabdian masyarat ini membuahkan hasil dianytaranya adalah proses pelayanan semakin ramah, proses penyajian pesanan pelanggan semakin cepat, penjaga parkir semakin melayani dalam proses parkir sampai dengan pelanggan meninggalkan Ej33 Coffee Shop dan berdasarkan beberapa wawancara dengan pelangan mereka menjawab semakin puas dengan pelayanan yang dilakukan oleh Ej33 Coffee Shop Samarinda
Analisis Strategi Pemasaran Kampus Swasta Di Kota Samarinda (Studi Pada Universitas Widya Gama Mahakam Samarinda) M. Zamroji Almursyid
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 1 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing is one of the most important things in the business world. This includes higher education services which are increasingly mushrooming. The research to be carried out is qualitative in nature. This study emphasizes the descriptive aspects sourced from the marketing team owned by private universities. From the explanation of the resource persons, the researcher will group and classify and analyze what techniques are used to do marketing for the campus. The proposed research aims to find out what technique, how the process is, the target market and the management of the marketing mix owned by the village. Based on the results of the research and discussion carried out, it can be concluded as follows: 1. Based on the observations of the Widya Gama Mahakam Samarinda campus, it has carried out and made a good strategic marketing process from analyzing the marketing situation, designing marketing strategies, developing marketing programs and implementing well, followed by strict evaluation so that the objectives of the promotion are successful or achieved 2. The development of marketing programs carried out by providing scholarship information is able to provide a very large opportunity for the success of the promotion team 3. The campus is able to provide fairly good policies by providing concessions to the payment system by way of 4. Campus through its promotion team tries to give a good image by providing maximum service quality.
Co-Authors Ahmad Surahman Fathur Rahman Zulkifli