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All Journal Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah International Journal of Management and Business Economics SAMBARA: Jurnal Pengabdian Kepada Masyarakat
Ahmad Surahman
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Religion Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science

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Analysis of Consumer Behavior in Repeat Purchases of a Product M. Zamroji Almursyid; Zulkifli; Ahmad Surahman; Fathur Rahman
International Journal of Management and Business Economics Vol. 2 No. 3 (2024): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.622

Abstract

This study analyzes consumer behavior in repeat purchases of a product, specifically focusing on the case of Light Speed Reborn football and futsal shoes, a locally produced brand in Indonesia. In today's competitive industrial environment, companies strive to cultivate loyal customers, as this loyalty provides a strategic advantage in ensuring future product purchases. The observed phenomenon in this study highlights the repetitive buying behavior of consumers towards Light Speed Reborn shoes, despite only minimal changes in the product's color or design. In Samarinda, these shoes consistently sell out, with many football and futsal players purchasing the same model in different colors. This study employs a qualitative descriptive approach to explore the underlying reasons for this repetitive purchasing behavior, aiming to understand the factors that drive consumer loyalty towards this specific product. Findings indicate that factors such as customer satisfaction, product quality, affordability, comfort, trends, environmental influence, and the strong brand image contribute significantly to the consumers' repeat purchases. The results suggest that brand loyalty and perceived value play crucial roles in fostering repeat purchases of Light Speed Reborn shoes in the Indonesian market.
Pendampingan Penyusunan Strategi Meningkatkan Kepuasan Konsumen Pada Ej33 Coffee Shop Samarinda M. Zamroji Almursyid; Zulkifli; Ahmad Surahman; Fathur Rahman
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2024): September
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v2i3.623

Abstract

Pendampingan Penyusunan Strategi Meningkatkan Kepuasan Konsumen Pada Ej33 Coffee Shop Samarinda. Dalam pengabdian ini kami akan melakukan pendampingan beberapa bulan pada usaha coffee shop yang berlokasikan di jalan M Yamin Kota Samarinda dalam rangka meningkatan kepuasan pelangan atau konsumen yang berkunjang. Hal ini menjadi penting dikarenakan ada beberapa masalah yang membuat kepuasan konsumen kurang tercapai dengan maksimal. Tujuan dari pengabdian ini adalah untuk memberikan pendampingan dalam penyusunan strategi pelayanan untuk meningkatkan kepuasan konsumen yang berkunjung ke ej33 coffee shop. Yang mana dimaksudkan agar kualitas pelayanan semakin baik konsumen merasa senang dan puas yang kemudian diharapkan dapat melakukan pembelian ulang. Hal ini menjadi penting karena sesuai dengan tujuan dari yakni untuk meningkatkan pengunjung dan penjualan. Dalam pelaksanaan pengabdian Masyarakat ini kami melaksanakanya dalam waktu beberapa bulan sesuai dengan time line yang telah disusun. Proses pendampingan dimulai dari mengobservasi produk, pelayanan, sauna, tempat dan lain lain yang memiliki point penting dalam menciptakan kepuasan konsumen di Ej33 Coffee Shop Samarinda. Setelah observasi selesai makan proses penyusunan dilakukan dengan dasar hasil wawancara, kotak saran, hasil observasi. Setelah penyusunan diharapkan dapat dilaksanakan sesuai rencana dan menghasilkan target yang diinginkan. Dalam pelaksanaan kegiatan pengabdian masyarat ini membuahkan hasil dianytaranya adalah proses pelayanan semakin ramah, proses penyajian pesanan pelanggan semakin cepat, penjaga parkir semakin melayani dalam proses parkir sampai dengan pelanggan meninggalkan Ej33 Coffee Shop dan berdasarkan beberapa wawancara dengan pelangan mereka menjawab semakin puas dengan pelayanan yang dilakukan oleh Ej33 Coffee Shop Samarinda
PENGARUH DESAIN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PRODUK SEPATU BOLA SPECH LEGHTSPEED REBORN Almursyid, M. Zamroji; Zulkifli; Dian Irma Aprianti; Novel Reonald; Ahmad Surahman; Fathur Rahman
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 15 No. 1 (2026): Maret (In Press)
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v15i1.3922

Abstract

This study aims to analyze the influence of design, product quality, and price on consumer satisfaction with Spech Lightspeed Reborn soccer shoes, a local brand that is growing in the domestic market. By using a quantitative approach and multiple linear regression method, this study collects data through questionnaires distributed to consumers who have used the product. This study addresses the competitive challenges in the local soccer shoe industry by evaluating the product dimensions that most affect consumer satisfaction. The results of the simultaneous test (F-test) indicate that the three independent variables together significantly affect consumer satisfaction. However, the partial test (t-test) reveals that only product quality and price have a significant influence, while design does not have a statistically meaningful impact. This indicates that although design is important as an initial attraction, consumer satisfaction is more determined by how well the product meets quality expectations and price suitability.The coefficient of determination value of 64.8% indicates that the model built is quite strong in explaining the variation in customer satisfaction. Product quality is the most dominant variable influencing satisfaction, followed by price. This has practical implications that producers should place more emphasis on improving product quality and competitive pricing strategies, rather than just focusing on design aesthetics. This research contributes to the development of marketing literature in the local sports product sector and serves as a reference for local brands in formulating product strategies based on consumer satisfaction. Furthermore, further studies are recommended to include other variables such as loyalty, promotion, or user experience to obtain a more comprehensive understanding of consumer behavior.
Co-Authors Almursyid, M. Zamroji Dian Irma Aprianti Fathur Rahman M. Zamroji Almursyid Novel Reonald Zulkifli