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All Journal Jurnal Dinamika Ekonomi dan Bisnis Economics and Business Journal
Indah Sari, Yuli
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Economics, Econometrics & Finance

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Synergy of Digital Advertising Innovation in Increasing Millennial Repurchase Interest: Shopee "COD Cek Dulu" and Celebrity Endorser Riyadi, Sugeng; Indah Sari, Yuli; Bakti, Ilham Teruna; Hapsari, Vinandri
Economics and Business Journal (ECBIS) Vol. 2 No. 5 (2024): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i5.150

Abstract

Compared to traditional-based advertising, innovations in digital advertising techniques by e-commerce players have now attracted repurchase interest from various generations, including millennials. Therefore, this study aims to evaluate the influence of Shopee "COD Cek Dulu" advertising and celebrity endorsers on repurchase interest, mediated by purchase decisions. Using purposive sampling, this study involved 300 millennial respondents who are Shopee “COD Cek Dulu” consumers and employed a quantitative approach based on data analysis through Smart PLS. The results revealed that Shopee "COD Cek Dulu" advertising and celebrity endorsers significantly positively affect purchase decisions. Moreover, purchase decisions have a significant positive effect on repurchase interest and were found to mediate the relationship between Shopee "COD Cek Dulu" advertising and celebrity endorsers with millennials' repurchase interest. However, while celebrity endorsers showed a significant positive effect on repurchase interest, advertising had an insignificant effect on repurchase interest.
Peran Kepuasan Kerja dalam Memediasi Hubungan antara Lingkungan Kerja dan Kompensasi terhadap Produktivitas Riyadi, Sugeng; Indah Sari, Yuli; Hapsari, Vinandri; Teruna Bakti, Ilham
Jurnal Dinamika Ekonomi dan Bisnis Vol 22, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v22i2.8795

Abstract

This study aims to analyze the influence of work environment and compensation on employee productivity, with job satisfaction serving as a mediating variable among employees of Hari Hari Supermarket, Fatmawati branch. The research adopts a descriptive quantitative approach involving a sample of 100 employees. Data were collected through structured questionnaires and analyzed using the Smart Partial Least Squares (Smart PLS) method. The findings reveal that the work environment has a positive and significant effect on job satisfaction. Similarly, compensation exerts a positive and significant influence on job satisfaction. The results also indicate that the work environment has a positive impact on productivity, while compensation positively and significantly affects productivity as well. Furthermore, job satisfaction is found to have a positive and significant effect on employee productivity. The mediation analysis demonstrates that job satisfaction mediates the relationship between the work environment and productivity, as well as between compensation and productivity. These findings highlight that a conducive work environment and fair compensation system are essential to enhancing job satisfaction and, consequently, improving productivity among retail employees. The study contributes to human resource management literature by emphasizing the strategic role of job satisfaction as a key mediating factor linking workplace conditions and compensation to productivity outcomes. It also provides practical insights for retail managers to design effective human resource policies that foster employee engagement, satisfaction, and long-term performance
Co-Authors Bakti, Ilham Teruna Hapsari, Vinandri Sugeng Riyadi Teruna Bakti, Ilham