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All Journal Jurnal Representamen Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Nelson, Feby
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Social Sciences

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RUPIAH CURRENCY INTRODUCTION PROGRAM FOR CHILDREN OF MIGRANT WORKERS IN MALAYSIA Gymnastiar, Iman Ahmad; Roisah, Roisah; Azizah, Siti Nur; Shahla, Nazwa Khaira; Azhahra, Almahira Putri; Nelson, Feby; Simorangkir, Prita Laura Angelica; Nugroho, Septian Widyo; Maulidah, Syarofina Izna; Syifa, Nurul Mustika; Nugraha, Aditya Setya; K, Intan Duta Swara; Bachri, Sagita Nur; Pratama, Alga
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 3 (2024): Juni
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i3.915

Abstract

This program's goal is to enhance the understanding and skills of the children of Indonesian migrant workers in Malaysia in recognizing and understanding the Rupiah currency. Through an interactive and creative approach, this program combines information technology, mock money, and hands-on teaching to 32 children in Malaysia.. The results of this program include children's ability to demonstrate methods of distinguishing between natural and imitation currency, an understanding of how to care for money properly, the ability to compare the value of Ringgit and Rupiah currency, and the ability to recognize, sort and count the amount of Rupiah currency. This program provides practical knowledge of currency and engages children in activities supporting essential financial skills development. With the involvement of the Indonesian Young Spirit, this program is a form of positive contribution in equipping the children of migrant workers with relevant knowledge to face life in Malaysian society.
The Influence of Esqa X Barbie Co-Branding Design on the Increase of Product Purchase Decisions Nelson, Feby; Wowor, Erika; Sylviani, Elizabeth Devi
representamen Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v11i02.132482

Abstract

Globalization has created a new way of approaching beauty with the new global beauty standards. The market for cosmetics and facial care have also increased globally, creating a large market for the industry players. ESQA is one of local brands in Indonesia that based on the beauty industry. ESQA itself also offer a new feature in their products by using vegan ingredients. However, the emergence of many new brands in beauty industry is certainly a challenge for business players because the products offered are similar. As a result, ESQA decided to carry out a co-branding with Barbie by creating a series of beauty products in Barbie design that are unique and different from other brands. The purpose of this research is to determine the influence of co-branding carried out by ESQA with Barbie towards product purchasing decisions. This research uses quantitative method and survey methos in data collection. Samples are distributed to 100 followers of the Instagram account @esqacosmetics. The data analysis technique uses simple linear regression analysis to find out how much influence the co-branding between ESQA and Barbie has on product purchasing decisions. The result shows the influence of 0.939. Keywords: Co-branding, ESQA, Barbie, Purchase Decisions
Co-Authors Azhahra, Almahira Putri Bachri, Sagita Nur Gymnastiar, Iman Ahmad K, Intan Duta Swara Maulidah, Syarofina Izna Nugraha, Aditya Setya Nugroho, Septian Widyo Pratama, Alga Shahla, Nazwa Khaira Simorangkir, Prita Laura Angelica Siti Nur Azizah, Siti Nur Syifa, Nurul Mustika Sylviani, Elizabeth Devi Tamaulina Br Sembiring Wowor, Erika