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All Journal Community Engagement and Emergence Journal (CEEJ) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Indonesian Community Journal Jurnal Abdimas Prakasa Dakara Journal of Social Sciences and Technology for Community Service Journal of Marketing and Technology Management (JMTM)
Princhita Nabila Maram Pahlawan
Universitas Pembangunan Nasional Veteran Jakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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 1 
Determinant Factors of Consumer Attitude towards Online Shopping Mall Pahlawan, Princhita Nabila Maram
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 2 (2021): IJEBE July - December 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i2.137

Abstract

The number of Internet users recently increase due to the industrial revolution. This makes the change of consumers’ behavior, especially in buying the product through the online marketplace. The consumers’ behavior changes represent the attitude changes. Therefore, this research’s objective is to analyze determinants factors of the consumers’ attitude toward the online marketplace, known as e-commerce while the consumers buy the products, even though some of the e-commerce users or online shoppers still do not trust online shopping. They think there is a risk when they do online balance transactions. To answer the research objectives, this research uses quantitative design research and distributes questionnaires. The questionnaire was distributed to 350 target respondents through Google online. But, 315 usable data was analyzed through the SEM-Covariance model. SEM results show that shopper attitude towards Online Shopping Mall is most influenced by Perceived Benefit that is dominantly caused by Website Quality. While, online shoppers’ trust has a positive effect on attitude, influenced by eWOM. This makes a practical implication that the management of e-commerce must be aware of negative eWOM communications, in terms of the Website quality services. E-commerce management should improve the quality of its website services, especially in the design of attractive websites, and also maintain the trust of the consumers, such as increasing the security of financial transactions, providing credible information, and protecting the customers’ profile.
Blockchain Technology in Digital Marketing: Roles and Challenges Pahlawan, Princhita Nabila Maram
International Journal of Economics, Business, and Entrepreneurship Vol 5 No 1 (2022): IJEBE January - June 2022
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v5i1.241

Abstract

Implementation of Blockchain Technology (BCT) has an important effect on digital marketing to increase the company sales, and develop the customers’ trust, but theimplementation of Blockchain technology in dealing with Digital Marketing is still limited. Therefore, the purpose of this article is to explore how important the role of BCTimplementation in Digital marketing is and how its challengesare faced. The results show that not all companies have implemented Blockchain Technology for marketing activity, especially in dealing with Digital Marketing Implementation.The handicaps that companies did not implement Blockchain Technology are in terms of low technology literacy of human capital and technology infrastructure availability due to thelimited investment capital. So, these are the challenges for the company especially in SMEs to have human capital with high technology literacy and skills or talents, and require full system of digital technology infrastructure supported by the government role. Masukkan has
Penerapan Social Media Marketing Untuk Meningkatkan Daya Tarik Kunjungan Desa Wisata Pulau Legundi Satria Bangsawan; Mahrinasari MS; Angga Febrian; Gigih Forda Nama; Princhita Nabila Maram Pahlawan
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5447

Abstract

Desa Pulau Legundi memiliki keindahan alam dan produk unggulan yang menarik. Namun, kelebihan tersebut belum banyak diketahui oleh masyarakat luas sehingga mereka kesulitan untuk memasarkan hasil produknya. Diperlukan beberapa strategi dalam mengatasi masalah tersebut, salah satunya adalah mengoptimasi penggunaan media sosial. Melalui pelatihan dan pendampingan yang dilakukan, tidak hanya memberikan manfaat bagi masyarakat lokal, tetapi juga mempermudah akses informasi wisatawan dan mendukung pertumbuhan ekonomi pariwisata di Lampung. Beberapa hasil kegiatan meliputi peningkatan eksposur desa wisata di platform media online, peningkatan interaksi dengan calon wisatawan melalui media sosial, serta peningkatan jumlah kunjungan wisatawan yang dapat diukur secara langsung melalui analisis data dan umpan balik dari pengunjung. Selain itu, kegiatan ini juga dapat memberikan manfaat jangka panjang berupa peningkatan keterampilan dan pengetahuan tentang pemasaran digital bagi masyarakat lokal, yang dapat membantu mereka mengembangkan usaha mereka sendiri dan mendukung pertumbuhan ekonomi lokal secara berkelanjutan.
Peningkatan Literasi Kewirausahaan Digital Bagi Pengurus Panti Asuhan Sosial Tunas Bangsa Pahlawan, Princhita Nabila Maram; Dafina, Risty Rahma
Jurnal Abdimas Prakasa Dakara Vol. 5 No. 1 (2025): Inovasi Edukatif dan Teknologi Partisipatif untuk Pemberdayaan Komunitas dalam
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v5i1.2298

Abstract

Pertumbuhan ekonomi digital di Indonesia membuka peluang baru dalam dunia usaha, namun belum dimanfaatkan secara optimal oleh institusi sosial seperti panti asuhan. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan kewirausahaan digital bagi para pengurus Panti Asuhan Sosial Tunas Bangsa, sehingga mereka dapat mengembangkan kemandirian ekonomi secara berkelanjutan. Metode kegiatan dilaksanakan dalam bentuk ceramah, diskusi, dan tanya jawab secara partisipatif, dengan materi seputar dasar kewirausahaan, strategi bisnis digital, dan pemanfaatan e-commerce. Kegiatan ini dilaksanakan pada tanggal 26 Oktober 2024 dan diikuti oleh empat orang pengurus panti. Hasil kegiatan menunjukkan bahwa peserta menunjukkan antusiasme tinggi dan mampu memahami konsep dasar kewirausahaan digital yang disampaikan. Kesimpulannya, edukasi kewirausahaan digital berperan penting dalam mendorong pengurus panti untuk mulai berpikir kreatif dan mandiri secara ekonomi melalui pemanfaatan teknologi digital.
Entrepreneurship Digitalization Effectiveness in Micro Small Medium Enterprises of the Food and Beverage Sector Pahlawan, Princhita Nabila Maram
International Journal of Economics, Business, and Entrepreneurship Vol 8 No 1 (2025): IJEBE January - June 2025
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v8i1.336

Abstract

This research purpose is to analyze how imperative Entrepreneurship Digitalization be developed and the MSMEs’ challenges and opportunities to be taken. To address these purposes, a qualitative research design was employed through semi-structured interviews. Interviews were done with 33 participants of the Owners, Top Management, and Managers of MSMEs’ Foods and Drinks sectors through a non-probability of purposive sampling method, based on the regional sampling criteria of the four highest number of Food and Beverage MSMEs providers (West, East, and Central Java, also Jakarta). The results show that the effectiveness of Entrepreneurship Digitalization is determined by High-Skilled Human Resources, Digital Technology, and organizational management, which create Digital innovation, Sustainable Completeness, and Performance Growth, supporting the extended theory of Resources-Based, integrated with the Diffusion of Innovation, as a new model research agenda. Keywords: Entrepreneurship Digitalization Effectiveness, Digital Innovation, Sustainable Competitiveness, Sustainable Performance
Strategic Integration of Customer Relationship Management Across Entrepreneurship, Marketing, and Human Resource Management: A PRISMA-Based Systematic Literature Review Princhita Nabila Maram Pahlawan; Nurendah Shinta Rachmawati; Dea Delia Lestari; Risty Rahma Dafina; Ratna Arista Dewi
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.16

Abstract

The rapid shift toward a Total Experience strategy in the 2025 digital landscape has repositioned Customer Relationship Management as a core organizational infrastructure. This research evaluated how managerial adoption served as a strategic integration between advanced Artificial Intelligence (AI) capabilities and leadership readiness by synchronizing marketing, entrepreneurship, and human resource management. A systematic literature review was performed using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guideline, which involved an in-depth analysis of sixteen selected articles from high-impact databases. The results indicated that effective management of customer-centric data significantly predicted long-term scalability and reduced customer acquisition costs by approximately 22%. Furthermore, the integration of internal relationship management practices was shown to increase employee engagement scores by fifteen points. It was concluded that Customer Relationship Management is a vital mechanism for agile pivoting and opportunity recognition across all organizational domains. This study recommended that leaders prioritize cultural synergy and digital literacy over mere technology procurement to navigate evolving privacy mandates effectively. These findings also suggested that the realization of technical potential remained a byproduct of human-centric factors and managerial foresight.
Artificial Intelligence Dalam Digital Marketing Dan Dampaknya Pada Perilaku Konsumen Digital: Systematic Literature Review Risty Rahma Dafina; Princhita Nabila Maram Pahlawan
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i6.11663

Abstract

Penelitian ini bertujuan untuk mengkaji secara komprehensif pemanfaatan artificial intelligence dalam digital marketing serta dampaknya terhadap perilaku konsumen digital. Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan pendekatan PRISMA, yang bersumber dari basis data Scopus, ScienceDirect, dan Google Scholar yang terbit pada tahun 2020 - 2026. Melalui proses seleksi tersebut, diperoleh sebelas artikel yang memenuhi kriteria dan dianalisis dalam penelitian ini. Hasil kajian menunjukkan bahwa pemanfaatan AI telah dilakukan secara luas dalam digital marketing melalui personalisasi konten secara adaptif, otomatisasi kampanye pemasaran, pengambilan keputusan berbasis data, serta perumusan strategi konten pemasaran baik secara verbal maupun visual. Pada sisi konsumen, integrasi AI terbukti memengaruhi minat beli, kepercayaan terhadap merek, dan kepuasan pelanggan, namun di sisi lain turut memunculkan kekhawatiran terkait privasi data, bias algoritma, serta berkurangnya sentuhan manusia (human touch) dalam interaksi digital. Penelitian ini menyimpulkan bahwa efektivitas strategi digital marketing berbasis AI sangat bergantung pada kemampuan perusahaan dalam menyeimbangkan kecanggihan teknologi dengan tata kelola yang etis serta kepercayaan konsumen. Temuan ini memberikan kontribusi teoretis bagi literatur digital marketing sekaligus implikasi praktis bagi perusahaan dalam merancang strategi berbasis AI yang berorientasi pada konsumen dan berkelanjutan.
Pengembangan Bisnis Umkm Melalui Pelatihan dan Pendampingan Pemasaran Digital Satria Bangsawan; Mahrinasari MS; Angga Febrian; Gigih Forda Nama; Khashia Nadia Putri Pramudiyanto; Princhita Nabila Maram Pahlawan
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.750

Abstract

Kegiatan pengabdian kepada masyarakat bertema Pengembangan Bisnis UMKM melalui Pelatihan dan Pendampingan Pemasaran Digital dilaksanakan di Desa Wisata Pulau Legundi, Kabupaten Pesawaran, dengan tujuan utama meningkatkan kapasitas pelaku UMKM dalam memanfaatkan teknologi digital untuk memperluas jangkauan pemasaran dan meningkatkan daya saing produk lokal. Target khusus kegiatan ini meliputi peningkatan pemahaman pelaku UMKM tentang strategi digital marketing, peningkatan keterampilan dalam pembuatan konten promosi (foto produk, caption menarik), serta kemampuan mengelola media sosial dan platform marketplace secara mandiri. Kegiatan dilaksanakan melalui metode pelatihan langsung berupa sesi materi, praktik, dan studi kasus, serta pendampingan intensif untuk membantu peserta menerapkan langsung ilmu yang diperoleh ke dalam usaha mereka. Sasaran kegiatan adalah 20 pelaku UMKM yang tersebar di Pulau Legundi, dengan lokasi pelaksanaan terpusat di balai desa dan beberapa lokasi usaha mitra. Mitra pengabdian yaitu aparatur desa, pelaku UMKM dan komunitas wisata lokal. Hasil yang diharapkan dari kegiatan ini antara lain meningkatnya literasi digital para pelaku UMKM, terbentuknya akun media sosial usaha yang aktif dan dikelola secara profesional, terciptanya materi promosi visual produk yang menarik, serta meningkatnya eksposur dan potensi penjualan produk lokal Pulau Legundi di pasar digital.
Optimalisasi Pengelolaan Keuangan UMKM melalui Pelatihan dan Pendampingan Penggunaan Aplikasi Keuangan Digital Satria Bangsawan; Mahrinasari MS; Angga Febrian; Igo Febrianto; Dwi Nugroho; Gigih Forda Nama; Khashia Nadia Putri Pramudiyanto; Princhita Nabila Maram Pahlawan
I-Com: Indonesian Community Journal Vol 6 No 3 (2026): I-Com: Indonesian Community Journal (September 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v6i3.10975

Abstract

This community service activity aims to increase the capacity and understanding of 20 MSME actors in Legundi Island Tourism Village in managing finances in a systematic, transparent, and digital-based manner, including the ability to prepare cash flow and profit and loss statements independently. The implementation of activities is centered at the village hall by involving village officials, MSME actors, and local tourism communities as partners. The methods used include material delivery, case studies, practices, and intensive assistance in the use of digital financial applications and digital cash register systems (Point of Sales/POS) for real-time transaction recording. Through this activity, the expected results include increasing digital financial literacy, creating orderly app-based financial records and reports, and increasing the ability of business actors to make accurate business decisions based on financial data to support business sustainability
Co-Authors Angga Febrian Dafina, Risty Rahma Dea Delia Lestari Dewi, Ratna Arista Dwi Nugroho Gigih Forda Nama Igo Febrianto Khashia Nadia Putri Pramudiyanto Mahrinasari MS Mahrinasari MS Nurendah Shinta Rachmawati Risty Rahma Dafina Risty Rahma Dafina Satria Bangsawan Satria Bangsawan