Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Abdimas Prakasa Dakara
Pahlawan, Princhita Nabila Maram
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Determinant Factors of Consumer Attitude towards Online Shopping Mall Pahlawan, Princhita Nabila Maram
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 2 (2021): IJEBE July - December 2021
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v4i2.137

Abstract

The number of Internet users recently increase due to the industrial revolution. This makes the change of consumers’ behavior, especially in buying the product through the online marketplace. The consumers’ behavior changes represent the attitude changes. Therefore, this research’s objective is to analyze determinants factors of the consumers’ attitude toward the online marketplace, known as e-commerce while the consumers buy the products, even though some of the e-commerce users or online shoppers still do not trust online shopping. They think there is a risk when they do online balance transactions. To answer the research objectives, this research uses quantitative design research and distributes questionnaires. The questionnaire was distributed to 350 target respondents through Google online. But, 315 usable data was analyzed through the SEM-Covariance model. SEM results show that shopper attitude towards Online Shopping Mall is most influenced by Perceived Benefit that is dominantly caused by Website Quality. While, online shoppers’ trust has a positive effect on attitude, influenced by eWOM. This makes a practical implication that the management of e-commerce must be aware of negative eWOM communications, in terms of the Website quality services. E-commerce management should improve the quality of its website services, especially in the design of attractive websites, and also maintain the trust of the consumers, such as increasing the security of financial transactions, providing credible information, and protecting the customers’ profile.
Blockchain Technology in Digital Marketing: Roles and Challenges Pahlawan, Princhita Nabila Maram
International Journal of Economics, Business, and Entrepreneurship Vol 5 No 1 (2022): IJEBE January - June 2022
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v5i1.241

Abstract

Implementation of Blockchain Technology (BCT) has an important effect on digital marketing to increase the company sales, and develop the customers’ trust, but theimplementation of Blockchain technology in dealing with Digital Marketing is still limited. Therefore, the purpose of this article is to explore how important the role of BCTimplementation in Digital marketing is and how its challengesare faced. The results show that not all companies have implemented Blockchain Technology for marketing activity, especially in dealing with Digital Marketing Implementation.The handicaps that companies did not implement Blockchain Technology are in terms of low technology literacy of human capital and technology infrastructure availability due to thelimited investment capital. So, these are the challenges for the company especially in SMEs to have human capital with high technology literacy and skills or talents, and require full system of digital technology infrastructure supported by the government role. Masukkan has
Peningkatan Literasi Kewirausahaan Digital Bagi Pengurus Panti Asuhan Sosial Tunas Bangsa Pahlawan, Princhita Nabila Maram; Dafina, Risty Rahma
Jurnal Abdimas Prakasa Dakara Vol. 5 No. 1 (2025): Inovasi Edukatif dan Teknologi Partisipatif untuk Pemberdayaan Komunitas dalam
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v5i1.2298

Abstract

Pertumbuhan ekonomi digital di Indonesia membuka peluang baru dalam dunia usaha, namun belum dimanfaatkan secara optimal oleh institusi sosial seperti panti asuhan. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan kewirausahaan digital bagi para pengurus Panti Asuhan Sosial Tunas Bangsa, sehingga mereka dapat mengembangkan kemandirian ekonomi secara berkelanjutan. Metode kegiatan dilaksanakan dalam bentuk ceramah, diskusi, dan tanya jawab secara partisipatif, dengan materi seputar dasar kewirausahaan, strategi bisnis digital, dan pemanfaatan e-commerce. Kegiatan ini dilaksanakan pada tanggal 26 Oktober 2024 dan diikuti oleh empat orang pengurus panti. Hasil kegiatan menunjukkan bahwa peserta menunjukkan antusiasme tinggi dan mampu memahami konsep dasar kewirausahaan digital yang disampaikan. Kesimpulannya, edukasi kewirausahaan digital berperan penting dalam mendorong pengurus panti untuk mulai berpikir kreatif dan mandiri secara ekonomi melalui pemanfaatan teknologi digital.
Entrepreneurship Digitalization Effectiveness in Micro Small Medium Enterprises of the Food and Beverage Sector Pahlawan, Princhita Nabila Maram
International Journal of Economics, Business, and Entrepreneurship Vol 8 No 1 (2025): IJEBE January - June 2025
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v8i1.336

Abstract

This research purpose is to analyze how imperative Entrepreneurship Digitalization be developed and the MSMEs’ challenges and opportunities to be taken. To address these purposes, a qualitative research design was employed through semi-structured interviews. Interviews were done with 33 participants of the Owners, Top Management, and Managers of MSMEs’ Foods and Drinks sectors through a non-probability of purposive sampling method, based on the regional sampling criteria of the four highest number of Food and Beverage MSMEs providers (West, East, and Central Java, also Jakarta). The results show that the effectiveness of Entrepreneurship Digitalization is determined by High-Skilled Human Resources, Digital Technology, and organizational management, which create Digital innovation, Sustainable Completeness, and Performance Growth, supporting the extended theory of Resources-Based, integrated with the Diffusion of Innovation, as a new model research agenda. Keywords: Entrepreneurship Digitalization Effectiveness, Digital Innovation, Sustainable Competitiveness, Sustainable Performance
Co-Authors Dafina, Risty Rahma