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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Abdimas Prakasa Dakara Bussman Journal : Indonesian Journal of Business and Management
Dafina, Risty Rahma
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Eksplorasi Pandangan dan Minat Generasi Y dan Z Terhadap Transformasi Koperasi Sholihah, Dienni Ruhjatini; Lestari, Dea Delia; Dafina, Risty Rahma
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12961

Abstract

Cooperatives have long been one of the main pillars of Indonesia's economy; however, interest among younger generations in this business model has declined in the digital era. The transformation of cooperatives through innovation and digitalization presents both challenges and opportunities in attracting the engagement of Generation Y and Z. This study aims to explore the factors influencing the perceptions and interest of these generations in cooperatives, focusing on digital innovation, social sustainability, and technological access. Employing a qualitative approach with a phenomenological design, this research involves semi-structured interviews with 15 participants from Generation Y and Z who have experience or interest in cooperatives. Thematic analysis is used to identify emerging patterns. The findings reveal that although Generation Y and Z show interest in cooperatives that embrace sustainability and digitalization, barriers such as limited understanding, negative experiences, and a lack of information about cooperatives persist. This study emphasizes the importance of innovation in cooperative products and services, as well as the need to enhance cooperative literacy and accessibility for younger generations. Therefore, cooperatives must adapt by leveraging digital technology and strengthening sustainability-based promotional strategies to remain relevant and appealing to Generation Y and Z.
DIGITAL MARKETING SEBAGAI SOLUSI KEBERLANJUTAN UMKM PADA PERSPEKTIF NEGARA BERKEMBANG: SYSTEMATIC LITERATURE REVIEW Dafina, Risty Rahma
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.409

Abstract

Digitalization and business sustainability have become two critical issues in the development of Micro, Small, and Medium Enterprises (MSMEs). Digital transformation presents both opportunities and challenges for MSMEs to grow and remain resilient through the adoption of technology. This study aims to analyze the role of digital marketing in supporting the sustainability of MSMEs. The method employed is a Systematic Literature Review using the PRISMA approach on 17 selected articles sourced from the Scopus database, covering the period from 2018 to 2025. The findings indicate that digital marketing significantly impacts competitiveness, innovation, and the sustainability of MSMEs. Supporting factors such as technology, human resource capabilities, and policy support play a crucial role in the successful implementation of digital marketing in MSMEs
Peningkatan Literasi Kewirausahaan Digital Bagi Pengurus Panti Asuhan Sosial Tunas Bangsa Pahlawan, Princhita Nabila Maram; Dafina, Risty Rahma
Jurnal Abdimas Prakasa Dakara Vol. 5 No. 1 (2025): Inovasi Edukatif dan Teknologi Partisipatif untuk Pemberdayaan Komunitas dalam
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v5i1.2298

Abstract

Pertumbuhan ekonomi digital di Indonesia membuka peluang baru dalam dunia usaha, namun belum dimanfaatkan secara optimal oleh institusi sosial seperti panti asuhan. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan kewirausahaan digital bagi para pengurus Panti Asuhan Sosial Tunas Bangsa, sehingga mereka dapat mengembangkan kemandirian ekonomi secara berkelanjutan. Metode kegiatan dilaksanakan dalam bentuk ceramah, diskusi, dan tanya jawab secara partisipatif, dengan materi seputar dasar kewirausahaan, strategi bisnis digital, dan pemanfaatan e-commerce. Kegiatan ini dilaksanakan pada tanggal 26 Oktober 2024 dan diikuti oleh empat orang pengurus panti. Hasil kegiatan menunjukkan bahwa peserta menunjukkan antusiasme tinggi dan mampu memahami konsep dasar kewirausahaan digital yang disampaikan. Kesimpulannya, edukasi kewirausahaan digital berperan penting dalam mendorong pengurus panti untuk mulai berpikir kreatif dan mandiri secara ekonomi melalui pemanfaatan teknologi digital.
Co-Authors Dienni Ruhjatini Sholihah Lestari, Dea Delia Pahlawan, Princhita Nabila Maram