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All Journal Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Kabar Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Roydawaty Bunga Sihol
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences

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Sosialisasi dan Pelatihan Pembuatan Branding Produk Sebagai Strategi Bisnis Meningkatkan Pendapatan UMKM Prima Global Mart Suhardoyo; Rohani Lestari Napitupulu; Roydawaty Bunga Sihol; Zahra
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.580

Abstract

UMKM Prima Global Mart masih banyak menghadapi masalah termasuk penggunaan teknologi digital yang masih rendah. Serta kurang pengetahuan dalam memanfaatkan branding usaha dalam memperkenalkan produk ke konsumen. para pelaku UMKM masih berfokus pada perdagangan produk tetapi masih belum menerapkan branding produk yang baik. ketidaktahuan dan minim pengetahuan , ego dan percaya diri yang berlebih serta sifat tertutup para pelaku atas ide baru dan merasa cepat puas dengan cara berdagang yang telah dijalankan.Serta masih kurang familiar dengan penggunaan pemasaran secara digital dengan memanfaatkan media sosial dalam mendukung perluasan dan jangkauan pasar atas produk yang dihasilkan. Untuk itu sebagai dosen dengan melibatkan mahasiswa membantu dengan meberikan solusi dengan mengadakan pengabdian masyarakat dengan sosialisasi dan pelatihan stretegi branding produk UMKM dalam menunjang kemantapan usaha dan menjangkau pasar yang makin luas, metide pelaksanaan dilaksankan secara off line yang dihadiri oleh pelaku usaha UMKM 19 orang. Hasil dari kegiatan pengabdian masyarakat diperoleh bahwa peserta pelaku usaha UMKM merasa puas dengan materi yang disampaikan serta meningkatkan kesadaran akan pentingnya menggunakan branding produk sebagai ujung tombak atas produk yang dihasilkan serta dengan pelatihan pembuatan branding produk dengan canva dengan mempraktekkan secara langsung telah meningkatkan kemampuan untuk membuat branding produk yang menarik sesuai dengan keiinginan sehingga mampu menciptakan loyalitas konsumen terhadap produk yang dihasilkan.. Kata Kunci: Branding usaha. Strategi bisnis, Pendapatan UMKM
Sosialisasi Literasi Pengelolaan Keuangan Bagi Remaja pada Yayasan Hikmat Berkarya Mandiri Suhardoyo Suhardoyo; A Sudrajat; Roydawaty Bunga Sihol
Jurnal Kabar Masyarakat Vol. 2 No. 4 (2024): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i4.2695

Abstract

Low financial literacy among adolescents can have long-term impacts on their future financial decisions. They argue that effective financial education from an early age can reduce the likelihood of poor financial behavior, such as excessive debt and inadequate retirement planning. One of the insights that must be possessed is about financial literacy. Financial literacy education is an important thing that must be given to children, so that they do not become a consumptive generation. Directing children to manage their finances properly is one of the important goals in financial literacy education. Financial literacy education also has a long-term goal, namely to increase children's insight and literacy skills, or from previously lacking literacy to understanding the concept of financial literacy, in addition literacy education also aims to increase awareness of the presence of financial institutions in the midst of society. Community Service with the theme of Socialization of Financial Management Literacy for Adolescents at the Hikmat Berkarya Mandiri Foundation. So that by holding this Community Service activity, it is hoped that it will be able to provide positive knowledge about financial management for Adolescents. This activity will be carried out in the office space of the Hikmat Berkarya Mandiri Foundation, Bekasi with the address Perum Alamanda Regency BC 09 No. 18 RT. 12 RW. 21 Karangsatria Village, Tambun Utara District, Bekasi Regency, West Java. This Community Service activity will be held face-to-face (offline). The output of this Community Service activity is an article in electronic mass media and documentation of the implementation in the form of photos and videos of activities and community service journals.
Pelatihan Pemanfaatan Platform Facebook Sebagai Media Promosi pada Kelompok Tani Lele Sumber Jaya Tambun Selatan Suhardoyo Suhardoyo; A Sudrajat; Roydawaty Bunga Sihol; Stanley Stanley
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.227

Abstract

Social media has become a very effective and efficient tool to promote products and services, including in the agricultural sector. The training was held at the Sumber Jaya Catfish Farmers Group Perum Griya Asri I Tambun Selatan District, Bekasi Regency and aimed to improve the ability of its members to utilize the Facebook platform as an effective and efficient promotional media. The methods used in this training include presentations, direct practice, and group discussions. Training materials include making accounts and Facebook pages, promotional content strategies, as well as interaction management techniques with customers. The results of this training showed an increase in the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group. Participants are expected to be able to create and manage Facebook pages, as well as design interesting content to increase visibility and sales. This training is expected to be a model for other farmer groups in utilizing social media to expand the market and improve the welfare of group members. The activities of implementing community service with the target of the purpose of the Community Service (PKM) implementing team to make field observations are to directly observe the location of the target area. The outputs to be achieved are: Publications in Print or Electronic Scientific Journal Articles in accredited national journals, articles in national journals are not accredited and local, articles in print or electronic media, both national and local, implementation documentation with photos of activities, and improvement the knowledge and skills of participants in using Facebook to promote catfish production in the Sumber Jaya catfish farmer group.
Sosialisasi Pengenalan Gizi Buruk bagi Anak Usia Dini (Balita) di Posyandu Garuda 04 Kelurahan Harapan Jaya, Bekasi Suhardoyo Suhardoyo; A.Sudrajat; Roydawaty Bunga Sihol; Dudi Duta Akbar
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 3 (2025): June : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i3.1180

Abstract

The purpose of this community service activity is to increase knowledge for mothers at the Garuda 04 Posyandu in Harapan Jaya Bekasi on how to use income to manage a balanced life between the needs of early childhood or toddlers and family needs. The results show that most members of the Garuda 04 Posyandu do not understand properly and correctly how to manage family income properly and correctly from the financial income they earn, such as the difference between needs and wants, budgeting, and the importance of saving and managing the fulfillment of toddler needs for the children they have. The training was conducted in one day with a participatory-educational approach and socialization. This method includes providing materials, group discussions, simulations, and reflections from each individual. The activities showed high active participation from participants and were actively involved in the discussions that were carried out. This socialization provides evidence that an experience-based approach can effectively increase understanding and awareness of the importance of financial management that they are facing.
Co-Authors A Sudrajat A.Sudrajat Akbar, Dudi Duta Rohani Lestari Napitupulu Stanley Stanley Suhardoyo Zahra