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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ilmu Sosial dan Politik (JISPOL)
Sihombing, Natalia E.T
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Pengaruh Strategi Pemasaran Terhadap Peningkatan Pengunjung Di Golden Tiger Medan Silalahi , Veronika; Manalu , Darma; Sihombing, Natalia E.T
Jurnal Ilmu Sosial Dan Politik Vol. 3 No. 2 (2023): Edisi Desember 2023
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v3i2.2166

Abstract

Penelitian ini bertujuan mengetahui dan menganalisis pengaruh strategi pemasaran terhadap peningkatan pengunjung di Golden Tiger Medan. Penelitian ini menggunakan metode kuantitatif dengan Teknik pengambilan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 orang. Teknik pengambilan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukuranya dengan skala likert dan diolah secara statistic menggunakan analisis regresi linear sederhana dan pengujian hipotesis dengan uji t dan koefisien determinasi (R2). Pengolahan data menggunakan program SPSS for windows 22.0. Hasil penelitian ini adalah terdapat pengaruh Strategi Pemasaran terhadap Peningkatan Pengunjung Di Golden Tiger Medan. Hal ini terlihat dari nilai F hitung > F tabel (78,13 > 2,70) dengan nilai signifikan 0.000 > 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0,585 yang berarti bahwa Strategi Pemasaran berpengaruh terhadap Peningkatan Pengunjung Di Golden Tiger Medan. 58,5%. Strategi Pemasaran yang berpengaruh adalah minat transaksional. Penelitian selanjutnya diharapkan dapat menambah variabel independen lainnya, menambah variabel moderating.
ANALISIS IMPLEMENTASI KEBIJAKAN BANTUAN LANGSUNG TUNAI (BLT) DANA DESA DALAM MENDUKUNG UPAYA PENANGANAN KEMISKINAN DI DESA SIJARANGO I KECAMATAN PAKKAT Simbolon, Lestari; Sihombing, Natalia E.T; Degodona, L. Primawati
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 3 (2025): 2025 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i3.387

Abstract

This study aims to analyze the implementation of the Village Fund Direct Cash Assistance (BLT) policy in supporting poverty alleviation efforts in Sijarango I Village, Pakkat District, Humbang Hasundutan Regency. The research method used is descriptive qualitative with data collection techniques through interviews, observations, and documentation. The results of the study indicate that the Village Fund BLT has been running in accordance with the established mechanism, starting from the data collection process, verification, to the distribution of assistance. The Village Fund BLT is given to extremely poor families and poor families who meet certain criteria, such as losing their livelihoods, having family members with chronic diseases, or living alone. The Village Fund BLT distribution process is carried out transparently and involves the active participation of village officials, the Village Consultative Body (BPD), and community representatives. The main obstacle faced is the absence of bank accounts for some beneficiaries, so the distribution is carried out in cash. In general, the Village Fund BLT has had a positive impact in helping the community meet basic needs and improve economic welfare.
Co-Authors Degodona, L. Primawati Manalu , Darma Silalahi , Veronika Simbolon, Lestari