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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA)
Sella Ayu Pratiwi
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Regional Potential Optimization and Nutrition Awareness Enhancement through SEGANTING Program in Lebosari: Optimalisasi potensi daerah dan peningkatan sadar gizi melalui program SEGANTING di Lebosari Ahmada Wildan Afifi; Ragil Satria Wicaksana; Andriani Mulyono; Aliefha Amelia; Fatma Kurnia Sari; Anggi Rian Al Miftah; Sella Ayu Pratiwi; Dian Alfianti; Ima Imroatul Aziziah; Rida Tiara Sari; Risma Widiyawati; Wa Ode Ummahatul Muminin; M. Yusril Arif
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 4 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i4.17143

Abstract

Stunting or a condition where an individual's height is lower than the majority of their peers due to nutritional issues, poses a significant challenge in the village of Lebosari. The relatively high stunting rates indicate a lack of nutritional awareness and suboptimal utilization of local resources. To address this issue the SEGANTING program has been implemented as a holistic solution. Involving the community in the Discovery, Dream, Design, and Destiny phases, the program includes food innovation, the Community Nutrition Corner, and the village's UMKM bazaar. Prior to the program's commencement, the pre-test results showed an average correct answer rate of 40.33. After the program's implementation, there was a 54% increase, with an average correct answer rate reaching 88.00 in the post-test. This reflects the significant contribution of the SEGANTING program in enhancing the understanding of the Lebosari community regarding nutritional awareness and stunting prevention through the optimization of the village's potential.
Greenwashing memberikan Pengaruh Pada Niat Beli Hijau yang dimediasi Word of Mouth: Perspektif Theory of Planned Behaviour Sella Ayu Pratiwi; Dimas Wibisono
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 2 (2025): Juli-Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i2.319

Abstract

Greenwashing has a negative impact on the environment and will certainly have an effect on consumer doubts in consuming environmentally friendly products. The purpose of this study is to test the effect of greenwashing on green purchase intention with word of mouth as a mediating variable by integrating specific components of the Theory of Planned Behavior This type of research is quantitative research with a research design in the form of a causal study and using a survey research form. The population of this study includes active students at the Faculty of Economics and Business (FEB) of Alma Ata University who understand environmentally friendly products. The data used are primary data with a sample size of 150. Sample selection using probability sampling and nonprobability sampling methods with non-probability sampling techniques by purposive sampling. Data analysis was carried out using SEM-PLS. The results of the nature of the mediating variable partial mediation in other words, whether or not there is a mediating variable word of mouth, greenwashing has a positive and significant effect on green purchase intention. Keywords: Greenwashing, Green Purchase Intention, Word of Mouth, Theory of Planned Behavior, Environmental Marketing
Co-Authors Ahmada Wildan Afifi Aliefha Amelia Andriani Mulyono Anggi Rian Al Miftah Dian Alfianti Dimas Wibisono Fatma Kurnia Sari Ima Imroatul Aziziah M. Yusril Arif Ragil Satria Wicaksana Rida Tiara Sari Risma Widiyawati Wa Ode Ummahatul Muminin