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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Kadek Goldina Puteri Dewi
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Social Sciences Other

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Increasing Marketing and Production Capacity Through Bamboo Handicraft Managerial Training in Kayubihi Village, Bangli.: Peningkatan Kapasitas Pemasaran dan Produksi melalui Pelatihan Manajerial pada Pengrajin Bambu Desa Kayubihi, Bangli Ni Made Wahyuni; I Wayan Gede Suacana; Kadek Goldina Puteri Dewi; Dian Pramana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 4 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jygyyr90

Abstract

Kayubihi Village is located in Bangli Regency which has natural resources of bamboo trees and creative talent. This opportunity creates a bamboo handicraft business that supports the village economy. However, the analysis of the situation found a problem, namely that the artisan group was unable to meet the needs of business-to-business orders. Taking into account these issues, this activity establishes two main steps: procurement of equipment facilities as an investment in production, and training activities, so that production and marketing capacity and turnover increase. KKN-PMM partners are a group of Bamboo Masterpiece craftsmen. The goal of the program is to improve the quality of human resources in the aspects of production, marketing, and finance. The flow of activities taken in the training is with socialization, counseling, training, and mentoring. The participatory method of environmental scanning, which is participatory from the target community, is used in this service activity. The results of the training show an increase in the ability to use innovative technological equipment, the ability to make product designs according to business needs or desires, the ability to create financial ledgers, and the ability to use social media platforms to market bamboo products.
Empowerment of Wood Carving Art Groups for Digitalization-Based Sustainable Art and Business in Mas Village, Gianyar: Pemberdayaan Kelompok Seni Pahat Kayu untuk Seni dan Bisnis Berkelanjutan Berbasis Digitalisasi di Desa Mas, Gianyar Ni Made Wahyuni; Ni Luh Putu Mita Miati; Kadek Goldina Puteri Dewi; Dian Pramana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 4 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i4.21712

Abstract

The art of sculpting is a craft as a branch of the creative economy that focuses on the skill of expressing ideas, thoughts, intellectual works on wood media so as to create products with aesthetic, unique, symbolic, interesting, philosophical meaning and marketability. The lack of knowledge and skills related to the management and business of wood carving makes it interesting to carry out comprehensive empowerment in increasing the potential of carving art in Mas Village, Ubud District. The aim of this community service is to overcome partner problems by helping partners and offering solutions according to the service's field of knowledge. The method of implementing service begins with a location survey, observation, questions and answers regarding the business situation and problems faced. Furthermore, offering solutions in the form of socialization, training, implementation, mentoring, evaluation and sustainability. As a result of the dedication and implications of the program that the 10 members of the sculpture group participated in, they were able to develop knowledge, managerial skills, digital marketing and simple technology-based production. These results can be identified from the results of valid participant questionnaires.
Co-Authors Dian Pramana I Wayan Gede Suacana Ni Luh Putu Mita MIATI Ni Made Wahyuni