Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Bisnis
Purwadi, Ricky Ekaristy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Financial Literacy, Love of Money, dan Financial Inclusion Terhadap Kinerja Keuangan Pelaku UMKM di Galeri Menong Purwakarta Firdaus, Muhammad Zainal; Andriani, Ratih; Purwadi, Ricky Ekaristy
Jurnal Bisnis Vol. 12 No. 1 (2024): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi dan Bisnis Perdana Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62739/jb.v12i1.66

Abstract

Tujuan: Penelitian ini bertujuan untuk menguji pengaruh financial literacy, love of money dan financial inlusion terhadap kinerja keuangan pelaku UMKM di Galeri Menong Purwakarta. Metodologi/Pendekatan: Penelitian ini menggunakan metode kuantitatif, teknik sampel jenuh dengan populasi seluruh pelaku UMKM di Galeri Menong Purwakarta sebanyak 100. Teknik analisis data yang digunakan analisis korelasi dan regresi berganda. Hasil: Hasil penelitian ini menunjukkan secara persial financial literacy, love of money dan financial inlusion berpengaruh positif dan signifikan terhadap kinerja keuangan dan secara simultan berpengaruh terhadap kinerja keuangan. Implikasi Praktis: Peningkatan kualitas produk perlu menjadi perhatian dalam mengembangkan bisnis sebagai faktor yang mempengaruhi keputusan pembelian. Kebaruan: Penelitian ini berkontribusi terhadap pengembangan literatur mengenai manajemen pemasaran.
Pengaruh Kualitas Pelayanan Dan Brad Trust Terhadap Loyalitas Pelanggan Pada Pengguna Jasa Pengiriman PT Pos Indonesia Kantor Cabang Purwakarta Sriwendiah, Sandra; Sopiah, Siti; Purwadi, Ricky Ekaristy
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11825

Abstract

The many types of products and services offered to consumers result in consumers being more selective in terms of choosing these products and services. To be able to win the competition, companies are not only focused on products or services, but are required to be marketing-oriented. The purpose of this study is to find out: 1) an overview of service quality; 2) brand trust overview; 3) customer loyalty overview; 4) the influence of service quality on customer loyalty; 5) the influence of brand trust on customer loyalty; and 6) the influence of service quality and brand trust on customer loyalty. The subject of this study is the users of the freight forwarding service of PT Pos Indonesia Purwakarta Branch Office. The research method uses descriptive verification. The data sources used are primary and secondary. From an unknown population, a research sample of 100 people was taken, nonprobability sampling, especially incidental sampling. Data collection techniques were carried out through interviews, questionnaires, observations, and literature studies. To measure the magnitude of the influence of service quality and brand trust on customer loyalty in the use of PT Pos Indonesia Purwakarta Branch Office freight forwarding services using SPSS software version 26.0. The results of the study revealed that the influence of service quality on customer loyalty was 35.05% (low), while the influence of brand trust on customer loyalty was 45.56% (moderate). The results of the determination coefficient showed that the influence of service quality and brand trust on customer loyalty was 44.5% (moderate), while the remaining 45.5% was influenced by other factors that were not studied in this study
Co-Authors Andriani, Ratih Firdaus, Muhammad Zainal Siti Sopiah, Siti Sriwendiah, Sandra