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All Journal Ar Rosyad : Jurnal Keislaman dan sosial humaniora
Lailla Wikandina, Demanda
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Religion Social Sciences

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PEMANFAATAN TIK-TOK SEBAGAI MEDIA DAKWAH: Studi kasus Ustadzah Oki Setiana Dewi di akun @okisetaianadewi_official: Studi kasus Ustadzah Oki Setiana Dewi di akun @okisetaianadewi_official Rahmadhani, Anis; Lailla Wikandina, Demanda
AR ROSYAD: Jurnal Keislaman dan Sosial Humaniora Vol. 2 No. 1 (2023): Desember 2023
Publisher : LPPM IAI Hasanuddin Pare-Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55148/arrosyad.v2i1.864

Abstract

This article discusses the use of the Tik-Tok social media platform as a da'wah tool by a famous ustadzah, ustadzah Oki Setiana Dewi, through the official account @okisetianadewi_official. This case study aims to reveal how a religious figure uses the Tik-Tok platform in an effort to spread religious messages to a wide audience, especially the younger generation. The method used in this research is a qualitative descriptive method with data sources in the form of documents, video posts from social media accounts with analytical methods connecting with theories related to preaching, preaching messages, and also new media. The research results show that Ustadzah Oki Setiana Dewi has succeeded in utilizing TikTok as an effective medium for preaching, by creating content that is relevant, informative and inspiring. The TikTok account @okisetianadewi_official has become a popular channel for understanding the teachings of the Islamic religion and supporting moral values in a modern context. With this appearance, Ustadzah Oki Setiana Dewi conveys a da'wah message that remains based on the Al-Qur'an and Hadith with the da'wah content revolving around Islamic teachings in it, related to aqidah, sharia, and morals/muamalah with the aim of being easily accepted by the generation of Tik-Tok users. as a da'wah partner.
PEMANFAATAN TIK-TOK SEBAGAI MEDIA DAKWAH: Studi kasus Ustadzah Oki Setiana Dewi di akun @okisetaianadewi_official: Studi kasus Ustadzah Oki Setiana Dewi di akun @okisetaianadewi_official Rahmadhani, Anis; Lailla Wikandina, Demanda
AR ROSYAD: Jurnal Keislaman dan Sosial Humaniora Vol. 2 No. 1 (2023): Desember 2023
Publisher : LPPM IAI Hasanuddin Pare-Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55148/arrosyad.v2i1.864

Abstract

This article discusses the use of the Tik-Tok social media platform as a da'wah tool by a famous ustadzah, ustadzah Oki Setiana Dewi, through the official account @okisetianadewi_official. This case study aims to reveal how a religious figure uses the Tik-Tok platform in an effort to spread religious messages to a wide audience, especially the younger generation. The method used in this research is a qualitative descriptive method with data sources in the form of documents, video posts from social media accounts with analytical methods connecting with theories related to preaching, preaching messages, and also new media. The research results show that Ustadzah Oki Setiana Dewi has succeeded in utilizing TikTok as an effective medium for preaching, by creating content that is relevant, informative and inspiring. The TikTok account @okisetianadewi_official has become a popular channel for understanding the teachings of the Islamic religion and supporting moral values in a modern context. With this appearance, Ustadzah Oki Setiana Dewi conveys a da'wah message that remains based on the Al-Qur'an and Hadith with the da'wah content revolving around Islamic teachings in it, related to aqidah, sharia, and morals/muamalah with the aim of being easily accepted by the generation of Tik-Tok users. as a da'wah partner.
Co-Authors Rahmadhani, Anis