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All Journal Journal of Economic, Management, Business, Accounting Sustainability Journal Of Community Sustainability Multidisciplinary Journal of Religion and Social Sciences (MJRS)
Delia, Dwi Anisa
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran Multilevel Marketing Dalam Menghadapi Tantangan Global Delia, Dwi Anisa; Zakir, Muhammad
Journal of Economic, Management, Business, Accounting Sustainability Vol. 1 No. 2 (2024): Mei 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v1i2.25

Abstract

This research aims to examine the transformation of Multi Level Marketing (MLM) marketing strategies in facing global challenges caused by developments in digital technology, changes in consumer behavior and globalization. In this context, this research focuses on how MLM companies adapt and implement new marketing strategies to remain relevant and competitive. The research method used is a qualitative method with a case study approach. Data was collected through in-depth interviews with executives, marketing managers, and main distributors from several different MLM companies. In addition, content analysis was carried out on the digital marketing materials used by these companies. Data analysis was carried out using thematic analysis techniques to identify main patterns and themes that emerged from the data. The research results show that MLM companies that are successful in transforming their marketing strategy tend to integrate digital technology such as social media, mobile applications and e-commerce platforms in their operations. Additionally, they emphasize transparency and building trust with customers and distributors through open and honest communication. This research also found that adapting to local needs and preferences is very important in global marketing strategies. Innovation in products and services as well as compliance with regulations and business ethics are key factors that support the successful transformation of MLM marketing strategies.
Teori Permintaan Dalam Ekonomi Islam: Prinsip, Konsep, Dan Implementasi Delia, Dwi Anisa; Hidayati, Qonita; Winario, Mohd
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 1 (2025): Januari 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/mjrs.v2i1.112

Abstract

This study aims to explore the theory of demand in Islamic economics by reviewing its principles, concepts, and implementation in modern economic life. The research approach uses a qualitative method with literature analysis covering primary and secondary sources, such as the Qur'an, Hadith, and classical and contemporary Islamic economic literature. The results of the study indicate that the theory of demand in Islamic economics is based on moral and ethical principles that emphasize justice, balance, and public welfare. Consumer demand in Islamic economics is not only influenced by economic factors such as price and income, but also by spiritual values, such as priority needs, prohibition of excessive consumption (israf), and prohibition of haram goods. In addition, the implementation of the theory of demand in Islamic economics can be realized through policies that encourage the production and consumption of halal and tayyib goods, promotion of ethical awareness in consumption, and strengthening zakat and waqf institutions to support economic redistribution. This study recommends strengthening education related to the principles of Islamic consumption to the community and developing a policy framework that supports the implementation of Islamic values ​​in the modern economic system. The implementation of these values ​​is expected to create a balance between the interests of individuals and society, and contribute to the sustainability of the global economy.
Pengenalan Perspektif Sistem Ekonomi Islam Pada Ikatan Keluarga XIII Koto Kampar Sadayuong Assyifa, Zubaidah; Mairiza, Diany; Rahmawati, Rahmawati; Irmawanti, Irmawanti; Delia, Dwi Anisa
Journal of Community Sustainability Vol. 2 No. 1 (2025): Maret 2025
Publisher : EL-EMIR INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jocs.v2i1.152

Abstract

This community service was conducted in Kampar Regency, Riau Province. The objects were members of the XIII Koto Kampar Sadayuong Bangkinang City Family Association. This community service aims to socialize the Perspective of the Islamic Economic System. The results of this community service indicate that: 1) The success of the target number of training participants. 2) Achievement of activity objectives. 3) Achievement of planned material targets. 4) The ability of participants in mastering the material. Overall, this community service activity can be said to be successful. This success, in addition to being measured from the four components above, can also be seen from the satisfaction of participants after participating in the activity because the community service provides the opportunity to ask as many questions as possible and when the community service provides questions, they can be answered by students, especially for students who can answer, they are given prizes. The benefits obtained by participants are knowledge and understanding of the Islamic economic system perspective.
Edukasi Penerapan Manajemen Keuangan Keluarga Syariah Untuk Mengelola Pengeluaran Dan Meningkatkan Tabungan Keluarga Pada Komunitas Ikatan Keluarga XIII Koto Kampar Sadayoung Rahmawati, Rahmawati; Assyifa, Zubaidah; Mairiza, Diany; Delia, Dwi Anisa; Maini, Nur
Journal of Community Sustainability Vol. 2 No. 1 (2025): Maret 2025
Publisher : EL-EMIR INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jocs.v2i1.153

Abstract

This community service activity was carried out for the Ikatan Keluarga XIII Koto Kampar Sadayoung Community in Bangkinang, Riau Province, where the purpose of this community service was to provide a provision of understanding regarding the application of sharia family financial management to manage expenses and increase family savings in the Ikatan Keluarga XIII Kota Kampar Community in Bangkinang. The methods used in this community service activity are through counseling and presentations, discussions and exercises for participants. The counseling method is used to explain the importance of knowing the application of sharia family financial management to manage expenditure levels and increase savings. The presentation method is used to show a work process, namely the stages of how to become a person who has a prosperous economy according to sharia principles. Meanwhile, the question and answer method is used to provide opportunities for community bond participants to consult in understanding further the material that has been explained. The exercise method is used to see the level of understanding of the service participants before and after the material is delivered. The availability of adequate experts in delivering this material, the enthusiasm of the participants, the support of the head of the community bond for the implementation of the activity are supporters of the implementation of this PkM activity. The obstacles faced were that the community service participants did not yet have initial knowledge about the material on Islamic family financial management and time constraints in delivering the material. The results of this community service show that: The community service program can be organized well and run smoothly according to the activity plan that has been prepared, the results of this community service concluded that: First, Most community service participants do not yet understand Islamic family financial management well, Second, The achievement of the objectives of the community service program for community service participants, the entire program that has been carried out with collaboration between the community and the community service has been carried out all and in accordance with the event rounddown and the time that has been determined previously.
Edukasi Praktik Akad-Akad Syariah Di Sekolah Luar Biasa Negeri Bangkinang Assyifa, Zubaidah; Mairiza, Diany; Rahmawati, Rahmawati; Irmawanti, Irmawanti; Delia, Dwi Anisa
Journal of Community Sustainability Vol. 2 No. 3 (2025): September 2025
Publisher : EL-EMIR INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/jocs.v2i3.346

Abstract

This community service activity was carried out in Kampar Regency, Riau Province, with the target of the program being the State Special Needs School (SLBN) in Bangkinang Kota District. The main objective of this activity was to introduce and socialize the practice of Sharia contracts (akad) to students with special needs at the school. The program was designed to help students understand the basic principles of Islamic economics through a simple and interactive approach. The results showed positive outcomes, marked by the achievement of the targeted number of participants, fulfillment of the program’s objectives, completion of the planned material, and the participants’ ability to comprehend the content delivered. Furthermore, the success of this activity was also reflected in the high enthusiasm and satisfaction of the participants. The facilitators provided clear explanations, allowed sufficient time for questions, and the students were able to respond well to the questions asked. The main benefit gained by the participants was improved knowledge and understanding of Islamic economic principles, particularly those related to Sharia contracts.
Tinjauan Hukum Islam Terhadap Implementasi Akad Mudharabah Di Perbankan Syariah Modern Delia, Dwi Anisa; Winario, Mohd; Mairiza, Diany
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 4 (2025): Oktober 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/mjrs.v2i4.235

Abstract

The implementation of the Musyarakah contract in business capital financing within Islamic banking in Indonesia plays a crucial role in supporting economic growth based on sharia principles. Through a qualitative approach and case studies on several leading Islamic banks, the research shows that Musyarakah is an effective profit-sharing financing instrument, capable of increasing business capital while strengthening the partnership between banks and customers. However, there are several challenges that need to be addressed, such as the complex management of business risks, the need for transparency in profit distribution, and ensuring that financing practices comply strictly with sharia regulations. To optimize the implementation of the Musyarakah contract, Islamic banks need to enhance their risk management capabilities and provide more intensive education to customers so they better understand the profit-sharing mechanism. Additionally, consistency in applying sharia principles is a crucial factor to ensure the sustainability and trustworthiness of Musyarakah-based financing. These findings contribute significantly to the development of more effective and sustainable sharia financing in Indonesia’s banking sector.
Co-Authors Diany Mairiza Hidayati, Qonita Irmawanti, Irmawanti Maini, Nur Mohd. Winario Muhammad Zakir Rahmawati, Rahmawati Zubaidah Assyifa