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All Journal Atrium : Jurnal Arsitektur Prologia Jurnal Arsitektur ARCADE
Susanto, Angeline
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Humanities Civil Engineering, Building, Construction & Architecture Languange, Linguistic, Communication & Media Social Sciences

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Mengukur Pengaruh Kreativitas: Campaign “Hot Chilli Chicken” terhadap Brand Awareness KFC di Instagram Susanto, Angeline; Sukendro, Gregorius Genep
Prologia Vol. 8 No. 2 (2024): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v8i2.27606

Abstract

This research aims to assess the creative impact of the "Hot Chilli Chicken" social media campaign on KFC Brand Awareness on the Instagram platform. This research uses theoretical foundations from the fields of advertising, advertising creativity, new media, and brand awareness. KFC, a fastfood restaurant that specializes in producing and selling fried chicken originating from the United States, started its operations in Indonesia in 1978. The research method applied was a quantitative method combined with a survey method. The research population involved Instagram users who follow the official KFC account, with a sample of 125 people selected using a non-probability sampling approach and purposive sampling technique. Data was collected through questionnaires. The research results show that there is a simultaneous impact between the creativity of the "Hot Chili Chicken" advertising campaign via social media on KFC brand awareness on Instagram. From the results of the analysis and discussions carried out, it can be concluded that the use of new media in advertising creativity has an influence on perceptions of the KFC brand. Penelitian ini bertujuan untuk menilai dampak kreativitas kampanye sosial media "Hot Chilli Chicken" terhadap Brand Awareness KFC di platform Instagram. Riset ini menggunakan landasan teori dari bidang iklan, kreativitas iklan, new media, dan brand awareness. KFC, sebuah restoran cepat saji yang khusus memproduksi dan menjual ayam goreng dengan asal daging ayam dari Amerika Serikat, memulai operasinya di Indonesia pada tahun 1978. Metode penelitian yang diterapkan adalah metode kuantitatif yang dikombinasikan dengan metode survei. Populasi penelitian melibatkan pengguna Instagram yang mengikuti akun resmi KFC, dengan sampel sebanyak 125 orang yang dipilih menggunakan pendekatan non-probability sampling dan teknik purposive sampling. Data dikumpulkan melalui kuesioner. Hasil penelitian menunjukkan bahwa terdapat dampak secara bersamaan antara kreativitas kampanye iklan "Hot Chili Chicken" melalui media sosial terhadap kesadaran merek KFC di Instagram. Dari hasil analisis dan diskusi yang dilakukan, dapat disimpulkan bahwa penggunaan media baru dalam kreativitas periklanan memiliki pengaruh terhadap persepsi terhadap merek KFC.
Luigi Moretti sebagai Pionir Arsitektur Parametrik Junaedi, Multazam Akbar; Susanto, Angeline; Akbar, Fikri Sulaiman Kurnia
ATRIUM: Jurnal Arsitektur Vol. 10 No. 3 (2024): ATRIUM: Jurnal Arsitektur
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) Universitas Kristen Duta Wacana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/atrium.v10i3.267

Abstract

Title: Luigi Moretti, The Pioneer of Parametric Architecture Parametric Architecture is a movement with new values that has evolved into a stylistic architectural choice. According to several experts, parametric architecture is a design method that uses generative computation with parameters as controls. Luigi Walter Moretti was the first Italian architect to conceptualize Parametric Architecture. This paper aims to provide new insights into Luigi Moretti's thoughts, which form the foundation and initial means for developing parametric architecture. Moretti's parametric thinking can be examined through a literature review of his published ideas. One of Moretti's significant contributions to Parametric Architecture is his article published in Moebius, which outlines eight formulas for defining Parametric Architecture. Additionally, it can be studied through case studies of key architectural works by Moretti, including Casa Il Girasole in Rome, Stadio Secondo le Curve di Equiappettibillita Visiva, and the Watergate Complex. These key works illustrate how Moretti used parametric as a design method, involving multiple parameters as design controls. By studying Luigi Moretti's ideas and his parameter-based design method, this paper aims to provide new insights into the origins of Parametric Architecture's development.
RE-EVALUATING USER MOTIVATION IN USING ARCHITECTURAL SOFTWARE IN EACH DESIGN PHASE IN INDONESIA Horlanso, Valeryn; Susanto, Angeline; Kusuma, Hanson Endra
Jurnal Arsitektur ARCADE Vol 6 No 3 (2022): Jurnal Arsitektur ARCADE November 2022
Publisher : Prodi Arsitektur UNIVERSITAS KEBANGSAAN

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Abstract

Abstract: Digitalized era has caused design software to develop so rapidly. As a result, architects and designers are offered various choices of design software to choose from, and sometimes designers use different software on different design phases. However, the motivation of choosing a specific software in specific phases is still unknown. Therefore, this paper aims to investigate the frequencies of certain architectural software usage in different design phases, along with the user's motivation in choosing the software. Qualitative method with grounded theory approach are used in the study. Data is then analysed with directed content analysis extracted from software external and internal quality in ISO/IEC 25010:2011. The result of this study reveals that in earlier (exploratory) design phases, media with high efficiency (such as SketchUp) are preferred, and later phases show a significant increase in the need for precision. Efficiency and output suitability are highly valued in architectural visualisation and presentation needs.Abstrak: Era digitalisasi telah menyebabkan software desain berkembang sangat pesat. Akibatnya, arsitek dan desainer disuguhkan dengan berbagai pilihan software desain dan seringkali desainer menggunakan software yang berbeda pada setiap fase desain. Namun, alasan memilih software tertentu dalam fase tertentu masih belum jelas diketahui. Oleh karena itu, makalah ini bertujuan untuk meneliti frekuensi penggunaan software arsitektur dalam fase desain yang berbeda, sekaligus alasan pengguna dalam memilih software tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan grounded theory. Data yang didapat dianalisis dengan directed content analysis dari ISO/IEC 25010:2011. Hasil penelitian ini mengungkapkan bahwa pada fase desain awal (eksplorasi), media dengan efisiensi tinggi lebih disukai. Sedangkan fase akhir menunjukkan peningkatan yang signifikan terhadap kebutuhan kepresisian. Efisiensi dan kesesuaian outputjuga sangat dicari dalam fase visualisasi dan presentasi arsitektur.
Co-Authors Akbar, Fikri Sulaiman Kurnia Hanson Endra Kusuma Horlanso, Valeryn Junaedi, Multazam Akbar Sukendro, Gregorius Genep