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Mengukur Pengaruh Kreativitas: Campaign “Hot Chilli Chicken” terhadap Brand Awareness KFC di Instagram Susanto, Angeline; Sukendro, Gregorius Genep
Prologia Vol. 8 No. 2 (2024): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v8i2.27606

Abstract

This research aims to assess the creative impact of the "Hot Chilli Chicken" social media campaign on KFC Brand Awareness on the Instagram platform. This research uses theoretical foundations from the fields of advertising, advertising creativity, new media, and brand awareness. KFC, a fastfood restaurant that specializes in producing and selling fried chicken originating from the United States, started its operations in Indonesia in 1978. The research method applied was a quantitative method combined with a survey method. The research population involved Instagram users who follow the official KFC account, with a sample of 125 people selected using a non-probability sampling approach and purposive sampling technique. Data was collected through questionnaires. The research results show that there is a simultaneous impact between the creativity of the "Hot Chili Chicken" advertising campaign via social media on KFC brand awareness on Instagram. From the results of the analysis and discussions carried out, it can be concluded that the use of new media in advertising creativity has an influence on perceptions of the KFC brand. Penelitian ini bertujuan untuk menilai dampak kreativitas kampanye sosial media "Hot Chilli Chicken" terhadap Brand Awareness KFC di platform Instagram. Riset ini menggunakan landasan teori dari bidang iklan, kreativitas iklan, new media, dan brand awareness. KFC, sebuah restoran cepat saji yang khusus memproduksi dan menjual ayam goreng dengan asal daging ayam dari Amerika Serikat, memulai operasinya di Indonesia pada tahun 1978. Metode penelitian yang diterapkan adalah metode kuantitatif yang dikombinasikan dengan metode survei. Populasi penelitian melibatkan pengguna Instagram yang mengikuti akun resmi KFC, dengan sampel sebanyak 125 orang yang dipilih menggunakan pendekatan non-probability sampling dan teknik purposive sampling. Data dikumpulkan melalui kuesioner. Hasil penelitian menunjukkan bahwa terdapat dampak secara bersamaan antara kreativitas kampanye iklan "Hot Chili Chicken" melalui media sosial terhadap kesadaran merek KFC di Instagram. Dari hasil analisis dan diskusi yang dilakukan, dapat disimpulkan bahwa penggunaan media baru dalam kreativitas periklanan memiliki pengaruh terhadap persepsi terhadap merek KFC.
Luigi Moretti sebagai Pionir Arsitektur Parametrik Junaedi, Multazam Akbar; Susanto, Angeline; Akbar, Fikri Sulaiman Kurnia
ATRIUM: Jurnal Arsitektur Vol. 10 No. 3 (2024): ATRIUM: Jurnal Arsitektur
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) Universitas Kristen Duta Wacana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/atrium.v10i3.267

Abstract

Title: Luigi Moretti, The Pioneer of Parametric Architecture Parametric Architecture is a movement with new values that has evolved into a stylistic architectural choice. According to several experts, parametric architecture is a design method that uses generative computation with parameters as controls. Luigi Walter Moretti was the first Italian architect to conceptualize Parametric Architecture. This paper aims to provide new insights into Luigi Moretti's thoughts, which form the foundation and initial means for developing parametric architecture. Moretti's parametric thinking can be examined through a literature review of his published ideas. One of Moretti's significant contributions to Parametric Architecture is his article published in Moebius, which outlines eight formulas for defining Parametric Architecture. Additionally, it can be studied through case studies of key architectural works by Moretti, including Casa Il Girasole in Rome, Stadio Secondo le Curve di Equiappettibillita Visiva, and the Watergate Complex. These key works illustrate how Moretti used parametric as a design method, involving multiple parameters as design controls. By studying Luigi Moretti's ideas and his parameter-based design method, this paper aims to provide new insights into the origins of Parametric Architecture's development.
RE-EVALUATING USER MOTIVATION IN USING ARCHITECTURAL SOFTWARE IN EACH DESIGN PHASE IN INDONESIA Horlanso, Valeryn; Susanto, Angeline; Kusuma, Hanson Endra
Jurnal Arsitektur ARCADE Vol 6 No 3 (2022): Jurnal Arsitektur ARCADE November 2022
Publisher : Prodi Arsitektur UNIVERSITAS KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Digitalized era has caused design software to develop so rapidly. As a result, architects and designers are offered various choices of design software to choose from, and sometimes designers use different software on different design phases. However, the motivation of choosing a specific software in specific phases is still unknown. Therefore, this paper aims to investigate the frequencies of certain architectural software usage in different design phases, along with the user's motivation in choosing the software. Qualitative method with grounded theory approach are used in the study. Data is then analysed with directed content analysis extracted from software external and internal quality in ISO/IEC 25010:2011. The result of this study reveals that in earlier (exploratory) design phases, media with high efficiency (such as SketchUp) are preferred, and later phases show a significant increase in the need for precision. Efficiency and output suitability are highly valued in architectural visualisation and presentation needs.Abstrak: Era digitalisasi telah menyebabkan software desain berkembang sangat pesat. Akibatnya, arsitek dan desainer disuguhkan dengan berbagai pilihan software desain dan seringkali desainer menggunakan software yang berbeda pada setiap fase desain. Namun, alasan memilih software tertentu dalam fase tertentu masih belum jelas diketahui. Oleh karena itu, makalah ini bertujuan untuk meneliti frekuensi penggunaan software arsitektur dalam fase desain yang berbeda, sekaligus alasan pengguna dalam memilih software tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan grounded theory. Data yang didapat dianalisis dengan directed content analysis dari ISO/IEC 25010:2011. Hasil penelitian ini mengungkapkan bahwa pada fase desain awal (eksplorasi), media dengan efisiensi tinggi lebih disukai. Sedangkan fase akhir menunjukkan peningkatan yang signifikan terhadap kebutuhan kepresisian. Efisiensi dan kesesuaian outputjuga sangat dicari dalam fase visualisasi dan presentasi arsitektur.
KOMUNIKASI INTERPERSONAL UNTUK ANAK-ANAK DI PANTI ASUHAN HATI SUCI Paramita, Sinta; Michael; Teguh, Fiola; Susanto, Angeline; Vimala Yanthi, Valencia
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.24036

Abstract

Community Service Activities are carried out with the Hati Suci Orphanage Partners. Hati Suci Orphanage wants them to get a social environment that is generally obtained by children their age. In an effort to realize it, the Hati Suci Orphanage is faced with various challenges, one of which is the approach with children and the approach between one child and another, or how they carry out interpersonal communication. Interpersonal communication is an interaction process carried out between two or more people to convey messages that involve individuals as senders of messages and other individuals as recipients of messages that are useful for establishing positive social relationships. Therefore, we provide a solution by providing an understanding of how to carry out good interpersonal communication with others and people who are younger or older with the aim of training the self-confidence of the orphans. We do this understanding through the presentation of the material we have prepared in front of the orphans. The output we will produce is in the form of research articles published on kompas.com. The method of implementing this PKM activity has an implementation stage, that is, we conduct an informal presentation of interpersonal communication material to the children at the Hati Suci Orphanage. Participation of partners, namely providing space at the orphanage for presentation of material and scheduling meetings with orphanage children for presentation of the material. Description of the duties of team members, we have our respective roles in order to support PKM activities so that they run well. For additional outdoor plans, we will create a placard and flyer design regarding our material. In order to realize this PKM activity, we prepared this proposal with the title "The Role of Interpersonal Communication in Practicing Self-Confidence at the Hati Suci Orphanage". Kegiatan Pengabdian kepada Masyarakat dilakukan dengan Mitra Panti Asuhan Hati Suci. Panti Asuhan Hati Suci ingin mereka mendapatkan lingkungan sosial yang pada umumnya didapatkan oleh anak seusia mereka. Dalam upaya merealisasikannya, Panti Asuhan Hati Suci dihadapkan dengan berbagai tantangan salah satunya adalah pendekatan dengan anak-anak dan pendekatan antara satu anak dengan yang lain, atau bagaimana mereka melakukan komunikasi Interpersonal. Komunikasi interpersonal adalah proses interaksi yang dilakukan antara dua orang atau lebih untuk menyampaikan pesan yang melibatkan individu sebagai pengirim pesan dan individu lain sebagai penerima pesan yang berguna untuk menjalin hubungan sosial yang positif. Oleh karena itu, kami memberikan solusi dengan memberikan pemahaman mengenai bagaimana cara melakukan komunikasi interpersonal yang baik terhadap sesama maupun orang yang lebih muda atau tua dengan tujuan melatih kepercayaan diri anak-anak panti. Pemahaman ini kami lakukan melalui pemaparan materi yang telah kami siapkan di depan anak-anak panti. Luaran yang kami akan hasilkan berupa artikel hasil penelitian yang diterbitkan di kompas.com. Metode pelaksanaan kegiatan PKM ini ada tahap pelaksanaan yaitu, kami melakukan sebuah pemaparan materi tentang komunikasi Interpersonal secara informal kepada anak-anak di Panti Asuhan Hati Suci. Partisipasi mitra yaitu menyediakan ruangan di panti asuhan untuk pemaparan materi serta menjadwalkan pertemuan dengan anak-anak panti untuk pemaparan materi tersebut. Uraian tugas anggota tim, kami mempunyai peran masing-masing dalam rangka mendukung kegiatan PKM agar berjalan dengan baik. Untuk rencana luaran tambahan, kami akan membuat desain plakat dan selebaran mengenai materi kami. Dalam rangka mewujudkan kegiatan PKM ini kami menyusun proposal ini dengan judul “Peran Komunikasi Interpersonal Dalam Melatih Kepercayaan Diri di Panti Asuhan Hati Suci”.