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All Journal Koneksi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Risky, Qonitha
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Musik Modern dengan Mempertahankan Budaya Lokal (Studi Kasus @Kojekrapbetawi) Risky, Qonitha; Sari, Wulan Purnama
Koneksi Vol. 8 No. 2 (2024): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v8i2.27731

Abstract

This research will explore how musicians' strategies to maintain local culture in the era of globalization have the potential to shift local values and culture. Researchers took a case study on Kojek Rap Betawi, a combination of local Betawi culture musicians and outside culture, namely rap music. This research uses a qualitative approach with data collection techniques in the form of interviews, observation, and documentation. Researchers used intercultural communication theory. This research concludes that the strategy carried out by Kojek Rap Betawi is a strategy to develop accessibility for all people who want to know Betawi culture through rap music, a trendy music genre. Brilliant ideas are also found in the musicians themselves, namely how Kojek Rap Betawi can spread their work nationally and internationally through digital music platforms.   Penelitian ini akan mengupas bagaimana strategi musisi untuk mempertahankan budaya lokal di era globalisasi yang berpotensi mengeser nilai dan budaya lokal. Peneliti mengambil studi kasus pada Kojek Rap Betawi yang merupakan perpaduan musisi budaya lokal Betawi dan budaya luar yaitu musik rap. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Peneliti menggunakan teori komunikasi antar budaya. Penelitian ini menyimpulkan bahwa strategi yang dilakukan oleh Kojek Rap Betawi merupakan strategi dengan mengembangkan aksesibilitas seluruh kalangan yang ingin mengenal budaya Betawi melalui musik rap, aliran musik yang sedang trend. Gagasan brilian juga didapatkan dalam pribadi musisi itu sendiri yaitu bagaimana Kojek Rap Betawi dapat menyebar luaskan karyanya melalui platfom musik digital baik nasional maupun internasional.
Strategi Komunikasi Dalam Advokasi Kebijakan Pengendalian Tembakau (Studi Kasus Lentera Anak): Communication Strategies in Tobacco Control Policy Advocacy (Case Study: Lentera Anak) Wahyudi, Anatasia; Vania, Olvi; Dennysal, Selena; Derlin, Diane; Risky, Qonitha
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 6 No. 1 (2026): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v6i1.989

Abstract

Tobacco control in Indonesia faces multidimensional challenges, primarily driven by the high prevalence of smokers among children and adolescents, weak regulatory frameworks for health protection, and aggressive interference from the tobacco industry. The industry systematically manipulates public narratives, linking tobacco consumption to state revenue and the welfare of tobacco farmers to hinder stricter regulations. In this context, the Lentera Anak Foundation, a civil society organization focused on child protection, has positioned itself as a leading advocate in promoting stronger and more comprehensive tobacco control policies. This research employs a qualitative case study method to analyze the communication strategies utilized by Lentera Anak in advocating for the revision of Government Regulation Number 109 of 2012. The primary objective is to examine the strategic communication methods employed, such as public campaigns, high-level advocacy targeting policymakers, social media utilization, and grassroots mobilization. Furthermore, the study identifies supporting and hindering factors, particularly industry lobbying and public apathy, while evaluating the effectiveness of these strategies in influencing public policy and protecting children from tobacco exposure. The findings highlight the critical importance of interpersonal and community-based communication, the construction of strong counter-narratives to challenge industry propaganda, and multi-stakeholder engagement, including active youth participation and collaboration with relevant ministries. The study concludes that a consistent, evidence-based, and inclusive communication strategy is essential to maintaining public awareness, advancing policy reform, and ensuring the long-term protection of children from the pervasive influence of the tobacco industry in Indonesia.
Co-Authors Dennysal, Selena Derlin, Diane Vania, Olvi Wahyudi, Anatasia Wulan Purnama Sari