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All Journal SEIKO : Journal of Management & Business Dinasti International Journal of Education Management and Social Science Berajah Journal
Suriani, Suci
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Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Boosting Employee Engagement And Collaboration Nugraha, Andika Prasetya; Suriani, Suci
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6001

Abstract

Research at the Regional Public Works Organisation of the Regional Government of Karimun Regency is being conducted with the aim of gaining a better understanding of the effects of workplace communication and conditions on employee performance. This research is a quantitative study with statistical analysis using the multiple linear regression approach. It includes a validity test, a reliability test, and the usual assumption test. Using the IBM SPSS Statistics 26 software, the research obtained partial calculation results (t-test) for the work environment variable (X1) with a value of 5,265 and a significance level of 0.000, and for the communication variable with a value of 6,209 and a significance level of 0.000. The researcher found a value of 315,233 with a 95% degree of confidence using the results of the simultaneous test (Test F). This research found that, first, the workplace does have an effect on employee performance, and second, communication does as well, but to a lesser extent. The Public Works OPD of the Karimun Regency Regional Government wants the communication variable (X2) and the work environment variable (X1) to have a substantial impact on the staff performance variables (Y). Key Word: Work Environment, Communication, Employee Performance
Government Information Systems in the Digitalization Era 4.0 in Increasing the Value of Human Resources. Prasetya Nugraha, Andika; Agus Romi, Hutri; Yudi Wisra, Mefri; Suriani, Suci
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3194

Abstract

This study examines the role of Government Information Systems (SIP) in the era of digitalization 4.0 in increasing the value of Human Resources (HR). The research object focuses on the implementation of SIP in government organizations and its impact on productivity and human resource value. The main objective of this study is to analyze the influence of SIP on improving work efficiency and human resource value in the context of government in the digital era. The research method uses a quantitative approach with path analysis, examining the relationship between SIP, Digital Era 4.0, HR Productivity, and HR Value. Data was collected through surveys and analyzed using inferential statistical techniques. The results of the study show that SIP has a positive influence on HR Value, with HR Productivity acting as a mediating variable. However, the effect of this mediation is not statistically significant. SIP quality and integration were found to be key factors that affect system effectiveness in increasing productivity and HR value. This research highlights the importance of optimal SIP implementation and the need for an adaptive organizational culture to maximize the benefits of technology in improving HR performance in the government sector.
CUSTOMER JOURNEY MAPPING: UNDERSTANDING CONSUMER BEHAVIOR DIGITALLY Prasetya Nugraha, Andika; Mulyadi, Mulyadi; Suriani, Suci
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.322

Abstract

In the current digital age, understanding consumer behavior through customer journey mapping has become crucial for companies to provide better and more relevant experiences to their customers. This research aims to explore the concept of customer journey mapping in the digital context and analyze the factors influencing consumer behavior and marketing strategies that can be implemented to enhance the customer experience. Employing a mixed-methods approach combining qualitative and quantitative methods, this research collects data through in-depth interviews, observations, digital data analysis, and surveys. The findings identify the key stages in the digital customer journey and factors such as user experience, trust, personalization, speed, and multi-channel integration that influence consumer behavior. Based on these findings, companies can develop customer-centric marketing and sales strategies, including digital touchpoint optimization, content personalization, multi-channel integration, data-driven marketing, and improved customer service. This research provides valuable insights for business practitioners and academics in understanding digital consumer behavior and optimizing customer experiences in the ever-evolving digital landscape.
Co-Authors Agus Romi, Hutri Andika Prasetya Nugraha Mulyadi Mulyadi Yudi Wisra, Mefri