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All Journal Dinasti International Journal of Education Management and Social Science Jurnal UNIV.BI MENGABDI
Pramudya, Joyo
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Facebook as a Marketing Communication Media for Pempek UMKM products check chest Palembang Pramudya, Joyo; Wijayani, Isna; Misnawati, Desy; Rahayu Pratami Lexianingrum, Siti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3339

Abstract

The purpose of this research is to understand how Facebook can be used as a medium for promoting and marketing products of the small and medium enterprise (SME) Pempek Cek Dada Palembang. With the rapid development of the internet and technology, social media has become one of the best marketing tools for SMEs like Pempek Cek Dada to reach consumers more broadly and efficiently. As one of the largest social media platforms, Facebook has many features that can be used for marketing strategies. This research is conducted using qualitative methodology and a descriptive approach. Data is collected through in-depth interviews with the owner, employees, and customers of Pempek Cek Dada, as well as through observation and content analysis of their official Facebook page. The results of the study indicate that Facebook is effective as a communication and marketing medium for the products of Pempek Cek Dada. Features such as photo and video posts, and live streaming enable Pempek Cek Dada to convey product information in an engaging and interactive manner. Additionally, directly interacting with consumers through messages and comments on Facebook helps to increase consumer trust and build closer relationships.
UPAYA PENINGKATAN PENJUALAN MELALUI INOVASI LABEL PADA KEMASAN UNTUK MENINGKATKAN BRANDING PRODUK DI UMKM PEMPEK CEK AYU Antoni, Darius; Pramudya, Joyo; Revaldo, Edo; Amanda, Elsa; Prabowo, Mega Agustin
JURNAL UNIV.BI MENGABDI Vol 3 No 1 (2024): Jurnal UNIV.BI Mengabdi : Juni
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/mengabdi.v3i1.2624

Abstract

Perkembangan UMKM di sektor kuliner menuntut inovasi berkelanjutan, terutama dalam hal kemasan dan label, untuk memperkuat identitas merek dan daya tarik konsumen. Kegiatan pengabdian ini berfokus pada peningkatan kualitas label kemasan Pempek Cek Ayu, sebuah UMKM di Palembang, melalui pendekatan desain visual yang informatif dan menarik. Metode pelaksanaan meliputi: (1) analisis kebutuhan mitra melalui survei dan observasi, (2) pelatihan desain label menggunakan aplikasi Canva untuk memudahkan mitra dalam membuat kemasan yang profesional, serta (3) evaluasi dampak terhadap penjualan dan respons konsumen. Hasilnya, mitra berhasil mengembangkan label kemasan yang memuat informasi lengkap (komposisi, alamat, nomor P-IRT), desain visual yang konsisten dengan identitas merek, dan pemanfaatan QR Code untuk pemasaran digital. Implementasi label baru ditargetkan dapat meningkatkan minat beli pelanggan sebesar 20% dalam waktu satu bulan serta memperkuat citra produk sebagai pempek berkualitas. Kegiatan ini tidak hanya memberikan solusi praktis bagi mitra tetapi juga menjadi model bagi UMKM kuliner lainnya dalam menghadapi persaingan pasar. Rekomendasi keberlanjutan mencakup pendampingan lanjutan untuk optimalisasi pemasaran digital dan efisiensi biaya kemasan.
Co-Authors Amanda, Elsa Antoni, Darius Misnawati, Desy Prabowo, Mega Agustin Rahayu Pratami Lexianingrum, Siti Revaldo, Edo Wijayani, Isna