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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Dinasti International Journal of Education Management and Social Science Da'watuna: Journal of Communication and Islamic Broadcasting
Wijayani, Isna
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Instagram Sebagai Media Informasi untuk Memperkenlakan Keberadaan dan Kegiatan dalam Komunitas @Pf_Ent Palembang Irawan, Andre; Wijayani, Isna
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.5299

Abstract

PF Entertainment is a community of lovers of Korean-style modern dance or Korean Dance Cover which uses the mass media Instagram as an information medium for the public to introduce their existence and activities. However, as time goes by, this media competes with other media such as TikTok, which is currently very popular. The aim of this research is to utilize knowledge of Instagram media in introducing the existence and activities of PF Entertainment. This study uses a qualitative method. The theory used is Effective Communication Techniques. The result of this research is that by using Instagram, of course the admin always updates the activities carried out with 2 to 7 pieces of information in one month so that followers can follow and find out about developments in the PF Entertainment community.
Facebook as a Marketing Communication Media for Pempek UMKM products check chest Palembang Pramudya, Joyo; Wijayani, Isna; Misnawati, Desy; Rahayu Pratami Lexianingrum, Siti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3339

Abstract

The purpose of this research is to understand how Facebook can be used as a medium for promoting and marketing products of the small and medium enterprise (SME) Pempek Cek Dada Palembang. With the rapid development of the internet and technology, social media has become one of the best marketing tools for SMEs like Pempek Cek Dada to reach consumers more broadly and efficiently. As one of the largest social media platforms, Facebook has many features that can be used for marketing strategies. This research is conducted using qualitative methodology and a descriptive approach. Data is collected through in-depth interviews with the owner, employees, and customers of Pempek Cek Dada, as well as through observation and content analysis of their official Facebook page. The results of the study indicate that Facebook is effective as a communication and marketing medium for the products of Pempek Cek Dada. Features such as photo and video posts, and live streaming enable Pempek Cek Dada to convey product information in an engaging and interactive manner. Additionally, directly interacting with consumers through messages and comments on Facebook helps to increase consumer trust and build closer relationships.
The Communication Style of News Presenter in Building Audience Image and Trust on The Live Streaming Website Inewstv South Sumatra Prismadarti, Anggun; Zinaida, Rahma Santhi; Wijayani, Isna
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3999

Abstract

Audience trust in news media is a crucial factor in building loyalty and credibility. The emergence of live streaming as a primary medium for news broadcasting has changed audience expectations, requiring news presenters to adopt effective communication styles that enhance trust and engagement. This study aims to analyze the communication styles employed by news presenters in establishing audience trust during live-streaming broadcasts on the Inewstv south sumatra website. Using a qualitative approach, this research employs in-depth interviews with news presenters and audience members, as well as direct observations of presenters' verbal and non-verbal communication styles during live broadcasts. Interpersonal communication theory and media image theory provide a framework for understanding how communication styles influence audience perception of credibility and trust. The findings reveal that an effective communication style characterized by clear language, expressive body language, appropriate tone modulation, and a balance between professionalism and relatability plays a significant role in shaping audience perception. Presenters who exhibit warmth, confidence, and interactivity are more trusted than those who appear rigid or overly formal. Integrating interactive elements in live streaming, such as real-time audience engagement, further enhances the perception of authenticity and transparency in news delivery. The implications of this study are expected to provide valuable insights for the broadcasting industry on improving communication quality and strengthening audience relationships through digital media. By understanding the role of communication style in fostering trust, news media can refine their strategies to deliver credible, engaging, and audience-centered content in an evolving digital landscape.
Co-Authors Irawan, Andre Misnawati, Desy Pramudya, Joyo Prismadarti, Anggun Rahayu Pratami Lexianingrum, Siti Zinaida, Rahma Santhi