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All Journal Academia Open Indonesian Journal of Law and Economics Review
Maulidiyah, Nur Laili
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Digital Marketing's Impact on Consumer Choices Indayani, Lilik; Maulidiyah, Nur Laili
Indonesian Journal of Law and Economics Review Vol 19 No 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1147

Abstract

In the digital era, internet advancements have significantly enhanced efficiency in the tea beverage business. This study investigates the impact of digital marketing strategies, product innovation, and brand awareness on consumer purchasing decisions for Indonesian Iced Tea products. Using a quantitative approach and data from 96 respondents selected via the Lemeshow formula, multiple linear regression analysis revealed that all three variables significantly influence purchasing decisions. These findings highlight the critical role of digital marketing, innovation, and brand awareness in driving consumer choices, offering valuable insights for marketers to enhance their strategies. Highlight: Digital marketing significantly boosts consumer purchasing decisions. Product innovation is essential for market competitiveness. Strong brand awareness influences consumer choices. Keyword: Digital marketing, product innovation, brand awareness, consumer purchasing decisions, Indonesian Iced Tea
Explanatory Research Knowledge Sharing and Knowledge heterogeneity on Higher Education Business performance through Learning Value Sharing Sumartik, Sumartik; Yani, Muhammad; Hanum , Galuh Ratmana; Putri , Dhea Ariesta; Maulidiyah, Nur Laili
Academia Open Vol 8 No 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.7218

Abstract

This study investigates the optimization of Knowledge Heterogeneity among practitioners in higher education through the dissemination of diverse expertise via the Practitioner-Led Teaching Program. The research, conducted within the context of the Kampus Merdeka initiative, employs a quantitative approach grounded in the positivist paradigm, complemented by structured interviews with practitioners to bolster questionnaire item indicators. Data was collected using saturated sampling from a population of 30 educators spanning 29 programs at a university. Employing SEM PLS analysis, the findings underscore that the sharing of knowledge and practitioner expertise significantly heightens academic performance, as manifested by an 87% enhancement in shared value across learning activities. This research underscores the pivotal role of practitioner engagement in enriching educational quality and aligning curricula with industry demands, thereby fostering valuable implications for educational institutions worldwide. Highlights: Optimizing Knowledge Diversity: Investigating the impact of diverse practitioner expertise on higher education outcomes. Practitioner-Led Engagement: Emphasizing the role of practitioners in enriching academic quality and relevance. Enhanced Academic Performance: Demonstrating an 87% increase in shared value through knowledge exchange, contributing to improved learning activities and educational outcomes. Keywords: Knowledge Heterogeneity, Practitioner-Led Teaching, Value Sharing, Higher Education, Academic Performance.
Co-Authors Galuh Ratmana Hanum Lilik Indayani Muhammad Yani, Muhammad Putri , Dhea Ariesta Sumartik