Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Ariyanto Masnum
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Integration of Work Achievement Where Self-Efficacy, Work Interest, Emotional Intelligence and Motivation as Moderating Variables at PT. BNI Medan Branch Hartoyo, Budi Hartoyo; Chintya Ones Charli; Ariyanto Masnum; Rahmadani Hidayat; Menhard Menhard
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1705

Abstract

This study aims to reveal the effect of integration of work achievement where self-efficacy, work Interest, emotional intelligence and motivation as Moderating variables. This type of research is associative quantitative. The population of this study as many as 151 employees. Sampling using simple random sampling technique as many as 109 respondents. Data analysis using path analysis. The results showed that the variables of work interest and emotional intelligence have a positive and significant effect on job performance through motivation as an intervening variable.
Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review) Hidayat, Rahmadani; Menhard, Menhard; Chintya Ones Charli; Ariyanto Masnum; Budi Hartoyo
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 1 (2023): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i1.1749

Abstract

This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.
Co-Authors Budi Hartoyo Charli, Chintya Ones Hartoyo, Budi Hartoyo Hidayat, Rahmadani Menhard Menhard Menhard, Menhard Rahmadani Hidayat